Category Archives: Articles

Brighter Image Lab Location – Find Locations Near You

Clients call us every day asking where Brighter Image Lab locations are or how they can find a Brighter Image Lab location near them. In this article, we will answer that question and give a brief history of who we are. Where is Brighter Image Lab Located? The simple answer is online. Brighter Image Lab…
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Brighter Image Lab Cost Compared To Dentist Prices

Imagine needing to change your smile. However, after going to the dentist, you receive a dental treatment plan that’s more expensive than your car. Instead of searching for the Brighter Image Lab cost, you do what most people do: fold up the treatment plan and set it aside, and continue to deal with the pain…
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Brighter Image Lab vs Instasmile – Which One is Right For Me?

The latest craze in removable veneers is a company called Instasmile, but is it right for you? When you compare Brighter Image Lab vs Instasmile, we think you might consider us. Let's explore why. Brighter Image Lab vs Instasmile When we first started hearing from clients about Instasmile, they thought they had purchased Press On…
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Brighter Image Lab Review Online for Snap On Veneers

Brighter Image Lab Review - Choosing to Buy Lab Direct - So I decide the Brighter Image Lab snap on veneers would be a good option. I have to admit that their is a fair amount of negative comments and reviews on Brighter Image Lab. That being said it looks like most of the Brighter Image Lab reviews come from:

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Brighter Image Lab Partners With New Life Smile Charity

When Dee walked in to the corporate office, she was looking for a job. She was looking for a way to earn enough money to rent an apartment, to be able to visit her kids again. The moment Dee walked in the door, it changed the direction of not only her life, but the direction…
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Snap-On Smile Reviews and Frequently Asked Questions

Snap-On Smile Reviews and Frequently Asked Questions In the suburbs of Chicago, from Skokie to Glenview to Wilmette to Northbrook, Snap-On Smile reviews and questions fuel debate regarding the effects and reliability of Snap-On Smile vs. traditional porcelain veneers. As a result, Chicago dentist, Dr. William Cohen, this #Chicago cosmetic dentist works to clarify the…
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State Licensing Boards are Limiting Options for Consumers

In an injunction issued by Judge Robert Pitman, the U.S. District Court for the Western District of Texas held that Teladoc, the progressive healthcare platform connecting doctors to patients via remote means, succeeded in blocking the Texas Medical Board—for the time being.

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Affordable Cosmetic Dentistry – Does Snap-On Smile Qualify?

Does Snap-On Smile Qualify as Affordable Cosmetic Dentistry? Everyone wants a smile that looks confident and beautiful. For a long time, the only option that people had was dentists such as Dr. Terri Alani of Houston who offered a selection of cosmetic options, among them the Snap-On Smile. As one of the primary providers of…
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Non-Dental Teeth Whitening, Legalzoom, and Uber

LegalZoom, for example, is a business that resonated profoundly with a public that was tired of being separated from opportunity simply because there were no affordable options. Today, it has found its way into the home of every businessperson wanting to branch out with a new idea. So also was the case with Tesla, Uber, and non-dental teeth whitening.

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Fluoride Causing Health Issues? Is Our Water Safe?

Fluoride Causing Health Issues, Some Experts Say Is fluoride causing health issues? More and more experts seem to think so. Walk down the self-care aisle of any grocery store and you will find an array of toothpaste and mouthwash that promise to do everything except make you taller. Use this one to get whiter teeth…
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Rich Dentist Doesn’t Understand Disruptive Technology

There are a lot of really great dentists out there. Sometimes, in our line of work, it’s easy to forget that. Often, it seems there is a better chance of a rich dentist overcharging people than a good dentist helping them. But that’s not true. Most dentists are good people, trying to do a good job for their patients. We don’t dislike dentists. In fact, those who get to know us really do see the value in what we offer. As a result, many end up working WITH us in a truly symbiotic relationship.

What is ‘Disruptive Technology’?

The reality is that our Lab Direct Products anger a big portion of the industry. In marketing terms, we’re considered a ‘disruptive technology’. That’s just a fancy way to say we’ve found a new way of doing things, changing the status quo. Changing the status quo can be upsetting for the people who are locked into maintaining the status quo.  Dentists like the status quo… So most doctors labeled a “rich dentist” don’t like us.

The following exchange occurred earlier this week in the comment section of one of our YouTube videos. A “rich dentist” out of Atlanta Georgia decided to voice a rather unfavorable opinion of our company although, he never actually dealt with us at all. Moreover, he had no idea that our CEO was logged in at the time and prepared to defend our business vehemently.

Dr. Justin Scott:
seriously though, i understand your argument that these are temporary fix for people that aren’t ready to pay for what is actually needed and to get them through until they are ready but this is deceptive in that you are saying that people shouldn’t pay thousands of dollars for traditional veneers and that this was a better idea.. very unethical…

Discovery of a “rich dentist”

(Through research we learned this “rich dentist” set up his practice in one of the wealthiest neighborhoods in the state. Filled with iPads, flat screen TVs and maintaining a top-shelf website, their office caters to affluent clientele.)

Brighter Image Lab:
Dr. Justin Scott and Dr. Lydia Muccioli of Pure Dental Health; I respectfully – whole heartedly disagree. You cannot speak for the same people you refuse to serve. You cannot sit in your ivory tower in one of most expensive areas of Atlanta GA, searching to attract wealthy clients (the ones who need you the least) and talk down a product that you could be using to put many people back to work – back to looking and feeling better and back to not being ashamed to simply smile in public. Even when money isn’t a factor, many people still would not choose to give a dentist between $5,000 and $15,000 to grind their existing teeth (prep for traditional veneers) just to be able to smile. Removable Dental Veneers are advancing in design and technology everyday and everyday we hear from clients that walked out of a dentist office holding a ridiculous $13,000 (so called) treatment plan and tell us their dentist advertised low cost snap smiles but really just tried to get them to filling out a credit app for financing and payments on a more invasive procedure. You’re using the solution people actually want as bait to up-sell them. I think that is deceptive. I think that is unethical!

Often, A “Rich Dentist” Sells Similar Products

Dr. Justin Scott:
We do snap on smiles for temporary purposes. We also educate people that over time these will encourage further deterioration and breakdown and eventually will lead to catastrophic failing in the inability to wear anything but a denture. You are speeding up that process my friend and not educating people along the way of the consequences. You should be telling people this is a bandaid for temporary esthetic improvement and not downplaying the importance of health.

Brighter Image Lab:
Dr. Justin Scott, The fact you think that people will actually confuse putting a removable, cosmetic veneer over their teeth, with an oral health treatment shows just how little you think of your patients and their intelligence. Why don’t you come out and say what you keep dancing around? You think people are too stupid to know that difference between covering their teeth and fixing their teeth. We disagree with your elitist attitude, we disagree with your assessment of your patients’ intelligence and we disagree with your industry for being so blind to the real need around you, and so quick to find fault in others trying to help.

It’s all about the information

Dr. Justin Scott:
It’s not about lack of intelligence it’s about not having the information. I’m sure they know something is wrong but they don’t know how to fix it. My point is that your post makes the assumption that it is unnecessary to spend money at the dentist and that your product fixes that. It doesn’t and that is wrong. You can make whatever assumptions about me you like but maybe you should just change your marketing content to remove any suggestions that paying money for a professional dental work is anything other than absolutely necessary and inevitable. I’m not even saying you should not promote your benefits. I am not saying you should warn them that there teeth could get worse (although ethically you should). I’m just saying don’t pretend like dental recommendations are somehow unnecessary

The “Rich Dentist” Revelation

(We also learned that the “rich dentist” in this office was purchasing fake online reviews. So, in the interest of full disclosure, we posted that information publicly.)

Dr. Justin Scott:
And then you have the nerve to leave a bad review on my website. Unethical indeed

(Dr. Scott then decided to “help” some other commenters by giving them false information about our product.)

A “Rich Dentist” Likes The Status-Quo

Brighter Image Lab:
Again you know nothing about my product… the thousands of hours it took to develop it… or the thousands of dollars spent with Harvard and MIT research developers. If a patient told you they were wearing Invisalign all day – you would not dare offer the same advice in a public venue. As for the bad review – I’ve certainly had a bad experience from a dentist trying to promote their practice by appearing to be ‘all knowing’ on a product they know nothing about- have never seen and for which they’ve never attempted to consider the possible advantages. It should bother everyone who reads this that you simply have yet to admit you know nothing about how to make our product, yet you blindly instruct others as to what is does and how’s its made.

You don’t know me, to call me unethical is just you rich doctor way of cursing at me because you’ve been faced with a subject you don’t understand. You do not know my work ethic, dedication, passion or where my choices come from.

The Real Problem with a “Rich Dentist”

Brighter Image Lab:

The real problem is this: Dentists all over the country refuse stand up against the State Dental Boards, or push back against the status quo. If dentists like you could fight to make dentistry more accessible, more approachable, more affordable – find a way to make teeth cleaning easier to get than a tattoo or tongue piercing -then dentist offices across the country would have lines out the doors instead of sitting nearly empty, chasing cancelations and drawing in soccer moms that will fall for your cheap teeth whitening scam and fake yelp reviews.

Until then, I’m sure you’ll continue to troll the internet and continue being very concerned about one bad review stemming from a fight you started out of ignorance.

No Desire to fight with any “Rich Dentist”

We want you to understand that we don’t go around looking to argue our belief system with a “rich dentist”. We don’t think what we do requires us to defend it. Our clients are the justification we need to continue to provide low-cost smile makeovers to people who really need them. People sometimes ask why we don’t sell through dentists. Well, this interaction with a “rich dentist” is a big part of it. A lot of doctors labeled a “rich dentist” don’t remember what it’s like to see their bank account empty once the bills are paid, and too many are more concerned with upgrading their lease to the new BMW than finding a way to make dental work REALLY- TRULY affordable.

Austin Children’s Services bringing a smile to faces of children in need

What gives a smile meaning isn’t the physical act of parting lips or the inherent beauty of someone’s teeth. What makes a smile meaningful is the cause behind it. Austin Children's Services believes a smile represents joy, passion, security, and hope. However, all too often those simple feelings are out of reach for children being…
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Regulate Teeth Whitening is Something Dentists Cannot Do, Justices Say

The U.S. Supreme Court ruled Wednesday that the North Carolina dental board does not have the authority to regulate teeth whitening services. By a 6-to-3 vote, the court said that the state board, composed mainly of dentists, violated the nation's antitrust laws by attempting to regulate teeth whitening competitors.

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Is the Creative Diagnosis by a Texas Dentist really a ripoff?

Is your Texas Dentist ripping you off?My household’s level of confidence in dentistry is at an all-time low. About six months ago, my Texas dentist informed me that my “bunny teeth” were likely getting in the way of my professional success, a problem he could correct with a (pricey) cosmetic procedure.

If I let him fix my teeth, he told me, he was sure I would start “dressing better.” A few months later, my husband scheduled a basic cleaning with a new Texas Dentist.

Once they had him in the chair and looked at his teeth, they informed him that the regular cleaning wouldn’t do at all: He would need to reschedule for an $800 deep cleaning. No thanks.

We were convinced we must look like suckers—until I came across an op-ed in ADANews, the official publication of the American Dental Association. The article, by longtime pediatric dentist Jeffrey Camm, described a disturbing trend he called “creative diagnosis”—the peddling of unnecessary treatments.

The Mystery of Creative Diagnosis by a Texas Dentist

William van Dyk, a Northern California dentist of 41 years, saw Camm’s op-ed and wrote in: “I especially love the patients that come in for second opinions after the previous dentist found multiple thousands of dollars in necessary treatment where nothing had been found six months earlier. And, when we look, there is nothing to diagnose.”

“In recent years, I have been seeing more and more creative diagnosis,” Camm told me when I called him at his practice in Washington state. A Texas dentist, he said, might think, “‘Well, the insurance covers this crown, so I’m not hurting this patient, so why don’t I just do it?’ That’s the absolutely wrong approach.”

Poking around, I found plenty of services catering to Texas dentists hoping to increase their incomes. One lecturer at a privately operated seminar called The Profitable Dentist ($389) aimed to help “dentists to reignite their passion for dentistry while increasing their profit and time away from the office.”

Is the ADA Perpetuating Creative Diagnosis by a Texas Dentist?

Even the ADA’s 2014 annual conference offered tips for maximizing revenue: “Taking time to help our patients want what we know they need,” notes one session description, “can drive the economic and reward engine of our practice.”

Do you think you've been the victim of "creative diagnosis" from any of these dentists?

NameWebsitePhoneAddress
Rodolfo "Rudy" G. Ramos Jr., D.D.S., P.C.http://www.rudyramosdds.com/(713) 973-95919545 Katy Freeway, Ste. 125, Houston, Texas, 77024
Steven Austin, D.D.S.http://drsteveaustin.com(806) 358-76462815 South Georgia, Amarillo, Texas, 79109
Tamela L. Gough, D.D.S., M.S.http://www.allenkidsdentist.com/(972) 727-0737201 N Alma Dr Ste 100, Allen, Texas, 75013
James W. Chancellor, D.D.S.(210) 653-44104952 Windsor Hill, Suite 201, San Antonio, Texas, 78239
D. Bradley Dean, D.D.S.http://www.ntxpa.com/(972) 964-29003900 American Drive, Suite 101, Plano , Texas, 75075
Christie Leedy, D.D.S.http://www.abilenedental.com/(325) 692-33445309 Buffalo Gap Rd, Abilene, Texas, 79606
Kirby Bunel Jr., D.D.S.http://www.texarkanacosmeticdentistry.com/(903) 794-33311701 Moores Lane, Texarkana, Texas, 75503
Dr. Mark Peppard, DDShttp://www.pepdds.com/(512) 835-95574005 Spicewood Springs Road, Building C, Ste 500, Austin, Texas, 78759
Dr. Jennifer Bonehttp://hillcountrydentalassociates.com/(830) 257-3000710 Hill Country Dr #1, Kerrville, Texas, 78028
Dr. Donna Miller, DDShttp://creekwooddentalarts.com/(254) 772-36327911 Woodway Drive, Waco, Texas, 76712
Dr. Ronald Rheahttp://www.dentistsattcv.com/rhea.html(713) 467-3458791 Town & Country Blvd Suite 222, Houston, Texas, 77024
Dr. Craig Armstrong, DDShttp://www.craigarmstrongdds.com/(832) 251-123410370 Richmond Avenue, Suite 780, Houston, Texas, 77042

Upselling in dentistry isn’t a new phenomenon, but it’s having a moment. One reason: Texas Dental school tuition—and debt—has doubled since the ’90s.

Is High Debt Causing Creative Diagnosis by a Texas Dentist?

According to the American Dental Education Association, students who graduated in 1996 were in the hole $112,000 (in 2013 dollars), on average, while 2013 grads were a whopping $215,000 in debt—28 percent were on the hook for $300,000 or more.

By contrast, the average med school grad owed $170,000. ADEA executive director Richard Valachovic explained that one reason dental schools have jacked up tuitions is the rising costs of technology for student labs.

In any case, a generation ago, newly hatched Texas dentists would join established practices as modestly paid associates, with the promise of eventually becoming partners. But these days, with dentists retiring later, there’s less turnover in private practice.

Are Dental Chains Behind Creative Diagnosis by a Texas Dentist?

Instead, more and more young dentists are taking jobs with chains, many of which set revenue quotas for practitioners. This has created some legal backlash: In 2012, for example, 11 patients sued (PDF) a 450-office chain called Aspen Dental, claiming that its model turns dentists into salespeople.

Some corporate dentists appear to have crossed the line into fraud. In 2010, Small Smiles, a venture-capital-owned chain with offices in 20 states, was ordered to refund $24 million to the government after an investigation found that its dentists had been performing unnecessary extractions, fillings, and root canals on children covered by Medicaid.

A new lawsuit alleges that some toddlers it treated underwent as many as 14 procedures—often under restraint and without anesthesia. (The group was banned from Medicaid this year.) Several other pediatric dentistry chains have been sued as a result of similar allegations.

Advise for Creative Diagnosis Attempts by a Texas Dentist

So what should you watch out for when you go for your next cleaning? First, beware of specials: That laser dentistry and whitening package may be a ploy to get you in the door so the practice can upsell you on more-profitable procedures.

Van Dyk also advises caution if your Texas dentist insists on replacing old fillings or recommends crowns instead of fillings. And look out for excessive X-rays: The ADA says healthy patients need a full set (14 to 22) every two years at the most.

If your Texas dentist recommends a special “cone-beam” X-ray, get a second opinion. Along with a 3-D picture of your mouth, it delivers radiation up to 18X that of a traditional dental X-ray.

Radiation experts worry that some Texas dentists are substituting FDA approved cone-beam scanners for a standard X-ray.

Dealing with Creative Diagnosis in Pediatrics by a Texas Dentist

Finally, when it comes to children’s dentists, make sure to find a board-certified pediatric specialist. Not all dentists that cater to children have special training.

The practitioners I spoke to were quick to add that even dubious-sounding treatments are in some cases medically necessary.

In conclusion, if your gut says your dentist is going overboard on treatment, get a second opinion. “Will you have to pay a little more for another consult?” Camm asks. “Sure. But it could end up saving you a whole lot more in the long run.”

Curated from Is Your Dentist Ripping You Off? | Mother Jones

Poor Bad Teeth in a Rich Dentist World is Shameful

Have a mouthful of poor bad teeth shaped by a childhood in poverty? Don’t go knocking on the door of a Rich Dentist. I am bone of the bone of them that live in trailer homes. I grew up next to Tiffany ‘Pennsatucky’ Doggett, the hostile former drug addict from the prison TV drama Orange…
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