Does Brighter Image Lab face any specific challenges?

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The challenge that we face is convincing them that the technology is solid, and that we continue to grow with technology. The other challenges that we have is to make sure that we keep an arms-length transaction. We don’t see clients, nobody comes to us. All of our lab is a process in different stages. The challenges that we have is to make sure that we don’t touch teeth, and the reason being is because we’re not dentists. The challenge that we have to do is to make sure that everyone knows we don’t want to touch your teeth, but we don’t want you dealing with the shame of not having a nicer smile.