The Snap On Smile, a lot of people will say are referred to as snap smiles, or their snap on smile dentist. What you’re going to find is that there are other people who say they can do some kind of smile enhancement, and it’s called snap ons.
The problem is the same problem that existed earlier is that we don’t believe they are being made available to the people who need them. You see people who used to do million dollar campaigns about smile enhancement. What happens is they’re really not offering smile enhancement. You get there and they say, “Oh, no, I’d like to show you veneers. Let’s do some bonding. Let’s get you into this. Let’s get you into that. And don’t worry about payments. Don’t worry, we can get you financed.”
And what happens is the person came in to see something they never even saw.