Design lab specializing in alternatives to adult braces, cosmetic dentistry, invisalign
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Watch as Brighter Image Lab gives this influencer smile makeover to this young lady. It’s hard to influence others without a good smile.
Influencer Smile Makeover For A Great Young Lady
Most of your social media is for products related to fitness or beauty. After this weekend you’re really about inspiration and communication and being positive and making things happen.
Like I can tell by just looking at some of the products that you try that you wouldn’t hold it up and smile for them for that product if you didn’t think it was a good product.
I’m Whitney Miller I’m 26 years old I don’t like my teeth. That’s why I contacted you guys in pictures. I try not to smile a lot, like I’ve gotten good at just doing, you know, like the closed smile. I just don’t think it’s as genuine as when you do show teeth, but I don’t like to show teeth if I don’t have to.
I’ve had braces twice, and when you get done with braces they give you retainers to wear. Mine ended up breaking, and I didn’t have money at the time to replace them. Now my teeth are back to being crooked.
The Cost Of Influencer Smile Makeovers
I should have gotten them fixed. I’m a twin, so my parents had to pay for it twice for both of us. So I think, gosh probably like close to $18,000. Maybe she got hers off always like way before me, like a year before me. She would get hers off and her teeth still look amazing.
So I’m jealous. I was super excited and you guys wrote back to me right away when I wrote to you to see if he could help. Everyone’s been super nice. I think I’ll be smiling a lot more, I think I’ll look happier.
The Importance Of A Smile
I think it’s good for my job too, because I travel a lot but I meet a lot of really big people and doctors. I think that’s important to like smile when you meet people.
We don’t talk a lot about dentistry with the medical conferences that I go to so much. I think that they should be more integrated because I feel like your dental health is just as important as the rest of your body.
Thanks for being with me.
Thanks for coming out in the last second. There are some people who a little bit of improvement on their smile means a whole lot. Other people if I did everything for their smile, I don’t think it’ll change their life.
A Smile Is Not A Luxury
One of the things that I’m trying to do is send the message that people’s smile is not a luxury. It costs a lot less to take care of yourself if you don’t have to give 20 grand to a dentist.
Send Us Your Photos
What I want to do is encourage more people to send pictures in, because I don’t think I solicited your pictures at all. Like we didn’t make you an offer or ask you to do anything?
Cuz we don’t ever do it. How’d you hear about it? You just heard about it and sent it, didn’t you?
Yeah. I just found you guys on Google. I wanted to find affordable veneers since I don’t like my teeth.
Influencing Without A Smile
You do influencing. You do virtual assistants, and you’re trying to, I think you’re trying to start a family?
And I think you just got accepted into a…I don’t know what it’s called?
IVF clinical trial. I just found out on Friday.
So it’s been a good weekend for you?
Yeah, really good.
Equipping An Influencer With A Smile
But I saw this person. I saw the smile, and when I saw the smile come in I thought, “I can help this kid knock it out of the park!”
You would you use your smile every day to make money and influencing is the only industry where women make more than men.
Yeah that’s true.
So when you have someone who’s a natural for it, you want to get your product on that person and hope it grows. That’s what we’re doing today. I know that if you’re truly gonna be in that industry, everything about you is pretty spot-on.
A “Perfect” Smile Still Isn’t Perfect
People will say you and your sister are super adorable. I’m sure you’ve heard that, but if she’s going down that road, she needs a set of tools. If that’s gonna come back, and even if you get into braces in two and a half, three years, it doesn’t mean that the teeth are shaped or could be contoured properly.
And if I can take digital technology, what we do for design, and fix that kid’s smile right there… Then there goes that confidence. Once your confidence goes up, everything happens, and it’s hard when you’re twins.
A Good Impression
You constantly compare yourself to that person. I will tell you that one of the biggest problems we have is people think they can’t take the impression. How hard was it?
Um, I struggled with the bottom one, and I sent you guys an extra one that like fell out of the tray. That was my best one, but it seemed like it worked out because you guys didn’t tell me I had to redo them.
As much as you want 10k per smile if a cosmetic dentist called you prior to meeting us you might say, “Yeah I’ll do it, give me veneers!”
Opposed To “The Grind”
What I’m hoping you realize after this is that I wouldn’t grind my teeth down for nothing. If we score the fact that you didn’t have to grind your teeth down, that’s gonna be colossal!
Yeah, I like that too.
I brought a couple different smiles, just because. So let’s see what we can do to get this going. I’m going to open these for you. Top.
The Different Smile Makeovers
So what’s the difference between the three?
You see how you can see light through this one, but you can’t that one?
I’ll show you up close. This right here is your translucent, this right here is your ultra white, and this is a natural white.
Oh, ok, got it.
That tooth is a little darker, but your natural teeth should show through. So I think, let’s start with you. Let’s start with the ultra white.
Trying On The Influencer Smile Makeover
Put them in.
Did I get it in there?
Oh no. I will say, I gotta…Give me a second. Keep smiling.
We did good. They’re going to take a few minutes to seat, I say we put the bottoms in too. You don’t know what they look like?
They’re going to feel better when you look at them.
Yeah, those are bright!
Maybe you’ve never seen them straight out like they’re supposed to be. Here.
Now how good do they feel?
They’re really good like they’re so little but like they feel strong.
How invasive do they feel? You can live with this for the look? You can live with it?
Let me try, we have one more.
So you won’t even try one more?
A Natural Look
Because I’m hoping that this is a natural look for you. In this situation, we went ahead and made your natural shade glazed, and we don’t normally do that. So I think it’s gonna be hard to tell, but in natural lighting you’ll see it better.
Let’s try it. Start with bottom. This material is a little bit different, so let me know if you feel it any at all? That’s the way.
Nothing like that.
Yeah, these feel lighter than these.
Yes and they’re harder, it’s like these are more flexible.
It should be, let me see what you think. This might be my favorite pair because, well as soon as you get away from the natural lights, they’re more realistic too, natural. People that you see in the mall…
Not A Sell
You see what I’m saying? I think you know I’m not trying to sell you in here.
I don’t need to ask you. They sell themselves. I see I see a little girl that’s smiling like crazy.
I love them!
I’m hoping you like them.
You did a good job. Just see what, they’re spot on?
I mean you can imagine something if you’re spot on.
Yeah, these are really good.
The biggest thing with you is then you have the brightest whitest teeth of anybody you know.
Like maybe times a lot. Like none of us know people with really bright white teeth.
Completing The Influencer Smile Makeover
Promise you in a few days when soon as you see yourself in enough stuff. The way you see your eyes was here at lashes and the way your earrings pop and all this stuff, I think you’re gonna go there’s no way they’re getting these back.
But you’ll tell me if we’re different but today, I think we did it. Even if your braces would have worked they wouldn’t have been that straight, or that white!
So I think we’re…
Oh we good.
Yes are you good.
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Before and After Smile Makeover Stories by Brighter Image Lab
Watch this video and see some before and after smile makeovers to learn just how Brighter Image Lab gives you a choice besides Invisalign, braces, or clear aligners.
Before and After Smile Makeovers without Invisalign
Hi everyone! On this week’s VLOG, we want to talk to everyone who’s considering Invisalign, Braces, or clear aligners, because we get so many calls every day from people who think they don’t have a choice.
Bil’s been sick for like the last 20 days. We pushed him to do this one. Plus, we’ve been putting together our new studio, and you’ll be seeing it in future videos. But for now, we wanted to talk to you about our clients who chose us over Invisalign, braces, or clear aligners.
If you’re online and you’re looking for Invisalign, clear aligners, or regular braces, I want you to know that you have a choice. That’s my rant for this week: Is you should have a choice. I want you to know about BilVeneers from BrighterImageLab.com.
You don’t need braces to get a smile makeover
We actually do smile makeovers without going through braces. We’re smile designers, all we do is design smiles for people who want to change their smile. Now, I want you to know that I can give you an incredible smile in 14 days. And I think I’ll show you that these people are people are just like you.
I want to prove it. Let me show you this young lady right here. Very impressive lady came to me and said listen I have something that’s bothering me. We took her smile, she had some gaps, we fixed it.
It was immediate, we were able to help her with a new set of removable dental veneers. I designed this smile and delivered it and changed her life.
More before and after smile makeovers
I want to show you some more smiles This is a lady who came to me and consistently negotiated with me all the way through as to what she thought she would end up with. We were able to take her from crowded teeth and misaligned teeth and teeth that were misshaped.
I don’t think you’ll see that she’ll ever have a day where she’s embarrassed to smile. I was proud of this smile. We did it for her, and I think you’ll see that we can do it for you.
Everybody that we know that has nice, nice teeth got that way because somebody that they know – friends, family member, parents, something, helped them get that smile, and it happened to them at a time that they could afford the time to get their teeth straightened.
And nobody helped you, nobody helped me. So I get it. You’re here on your own, figuring out what you can do on your own dime.
Another before and after smile makeover
Here’s another smile I’m extremely proud of. This lady came to me and said she had been through it with her kids, but she couldn’t afford it for herself. She has gapped teeth and she had misaligned teeth and they were crooked and they were misshaped.
So when I actually took on this case, she was looking at adult braces and knew automatically that all it’s going to do is eliminate 1 of 10 problems. What difference is it to have straight teeth if your teeth are still not contoured? If they’re still misshaped?
This was her result, and I think you’ll see this is one of the first selfies that she said she never took. This is her actually working with her sister. This is her sending me on the ride home. The results would have been 20-30 thousand dollars and taken two to three years out of her life to do it.
Thirty something before and after smile makeover
This is a lady that’s in her 30 that’s moving on. If you’re like her You want your life to start now, and nothing is ever more important than time. Guys, we need to get you in something that will actually change your smile, improve your appearance and do more than what you could have done with just braces.
The reason why people don’t improve their smile is because the dentist makes it too damn expensive. Every smile that I’m going to show you would have been quoted at a dentist office at $5,000, $10,000, $20,000 without a doubt.
96% of the people who go online to improve their smile never sit in a dental chair. They eventually say, “Whoa, I can’t afford it. I don’t have dental insurance, I don’t have 2 and a half years. I don’t want to have teeth pulled, I just wanted something that could improve my smile.
Do Something Now!
And if you’re like them, you want to do something now. You’re where you need to be. Forget sitting in a dental chair, you’re sitting in the only chair you need right now to make the decision to improve your smile that will have an effect on your life 1, 3, 5, 7, 9, 12, 15 years from now.
It’s affordable, it’s reversible, and the results are absolutely the same.
This is a guy, an international client, had gapped teeth, didn’t want to go through the dentist. His teeth just look amazing, and he didn’t have to wear braces and he didn’t have to wear aligners.
Perfect for weddings
Here’s a lady that came to me in wedding season. She came to me before she could get married and said listen I have gapped teeth and no orthodontist in the country will touch me. She’s getting her life started with a wedding that her dad’s helping her pay for.
She’d just found out in time to come see me. I’m so glad she did I think you’ll see with her results. I have a link of a video that she did for me below and I’ll show it to you. It was life changing what we did for her and we did it in a couple of weeks.
Smile Makeovers with No Dentist Visit
Here’s another lady that came to me with almost no money. Didn’t even… Never been to a dentist. Said she knew she couldn’t afford it. Not only did she have misaligned teeth, they were protruded, they came too far out.
Long story short, this lady wasn’t going to the dentist and she wasn’t going to wait 2 and a half years. I took her on as a client and I’m glad that I did and I think you’ll see her results were instant and immediate and me and her are friends today.
Here’s a lady that came to me after 6 months of doing her research. She has a slight discoloration and her teeth are just moderately misshaped. And here’s her picture with them on. Here’s her picture with her husband. There’s a reason why I’m showing you this picture.
Instead of spending $10,000 or $20,000 with her dentist, she just went with BilVeneers. And 2 hours after sending us this video, in the same dress, she’s on the beach in Cabo. And I’d like to think that some of the money she was going to give to the doctor went to improving her life.
It’s one thing to say if I had a nicer smile, I’d have a better life. It’s another thing to see that not only when I get a nicer smile, I’m going to spend the money on a better life. And to see it!
Something’s wrong or something’s happened
Most people who I talk to, something is wrong or something has happened in their life to where they want to make an improvement because they want to make a change. The only thing about a change is you’ve got to have a choice. If not, everything stays the same.
At Brighter Image Lab, the one thing you’ll remember from me is they gave me a choice.
Here’s another case. I’m real proud of him. He came to me and said, “Man, I need some braces.” And I said, “Man what are you working with?” And he showed me what he was working with, but he had missing teeth and they were misaligned. Braces were never going to help him.
And I said, “What’s your urgency, what’s changed in your life, what’s wrong?” He said, “Well I’ve met a girl online and I don’t want her to know my teeth are bad.” We did a very good job for him in the time that it took for him to move forward with his life, and obviously the results worked because I think you can tell they’re both pretty happy.
Smile Makeovers for international clients
Here’s another international client that I was very, very, very impressed with. I didn’t know what I was taking on when I took it because I was concerned about how these teeth got as crooked and misshaped as they were. Come to find out that she was a cancer patient and I think you can tell from her pictures that she needed some help with something.
I didn’t know she was as strong as she was. When I got her after pictures, I think you’ll agree that I was able to design her a smile that gave her a chance to move forward in life and that with a little make-up and hair color, she did it all under $1,000. And I am am very, very, very impressed that I was able to work with that client.
Another international client, this one came to me all the way from Italy. Now they’re misshaped a little bit and my friends and family, I want them to know me now with an amazing smile. Is there anything you can do to save me?
And I was just incredibly impressed, all the way form Italy, that I got these pictures just shortly thereafter. If I can do it for someone in Italy, I’m thinking that you’re probably going to be a little closer.
It’s never too late for a smile makeover
Here’s an older lady that I think something of. She’s mature. She’s probably my age to be honest with you but she didn’t look it at the time. We told her we can make you look younger. She had missing teeth and they were crooked. I was able to change her smile immediately and automatically I think you’d think she looks younger and her smile looks amazing.
Here’s another international lady that came to me all the way from Israel. She said the doctors here won’t work with me because my teeth aren’t shaped properly and my teeth up front are missing. I have a really, really, really large smile.
When I smile all my teeth show and I drink a lot of coffee. Is there something you can do? I have heard that you can help me. She worked with me all the way from Israel. This is her before, this is her after. And I think you can see there was no braces.
Another international client from New Zealand. I was real happy to work with her. She came to me and said, “Listen, we have more sheep than we do people, but I deserve the same smile that other people have. Two weeks later she’s sending me a picture saying here’s my afters.
I’ve been pleased to work with her, very impressive client. What I do like about her is she wasn’t going to let anything hold her back and she was on her own.
A New Smile for a friend, family member, or loved one
This young lady, I’m incredibly impressed with. Her grandmother called me and said I have a young lady that lives with me. She’s my granddaughter and I need to get her a smile that doesn’t make her look like she has neglected her smile.
They actually pulled two of her teeth to get her into braces. Now they can’t afford the implant. I told her grandmother I believe we can help her. This is a very, very charismatic young lady and I think that she smiles all the time. her pictures are super contagious and we did it for her and I think you’ll see that she was real glad with her results.
This next one I want to tell you is almost a similar picture. She has obviously really bright white teeth and really good bone structure and everything about her says “man, my smile should be perfect.” She just has a little bit of gap and her smile is real wide.
I was able to take her smile in a couple of weeks and re-design it. I’m real pleased that we worked with her.
I keep bringing up international clients because they keep coming to me. When they travel 3,000, 5,000, 10,000 miles where they push a button and send their money all the way across the planet, it’s because they know I can do something for them that their doctor’s not willing to do.
Press On Veneers are perfect for models
This was a young man that is actually a model and his wife is a model too. She wasn’t a client but he was. He asked to be come our client and I’m incredibly impressed. There’s his before, there’s his after. And that’s all the way from Australia again.
Guys, this technology is so sophisticated that people from all around the world want to come to us to change their smile instantly.
BilVeneers are perfect for discolored or misshapen teeth
This young lady came to us all the way from Hong Kong. Said I want to get a BilVeneer for my smile. My teeth are discolored and they’re misshaped. Even if they straightened her teeth it doesn’t mean they’re going to make them white enough.
It doesn’t mean they’re going to be contoured enough. It doesn’t mean that they are going to be perfectly shaped. This was the smile that we got started with and this is the smile that we finished with. All the way from Hong Kong. She got it done in 14 days. Delivered to her door in less than 21 days.
This little girl came to me because she had been bullied. And I’m not going to get into the bullying, but she asked if I could help her. Within one week later, I gave her a smile that fit her and whatever we did it worked. Because I got her before and afters and I think you’ll agree.
Your smile completes your look
Guys, this young lady, she didn’t want to start college with teeth that had gaps and spaces in them. We did this. A couple weeks later she had a beautiful smile. Now she tells me it’s her #1 feature. People love her smile and love her eyes and I agree with it.
Here’s a lady that came to me all the way from Russia. And I don’t mean it bad, but Russia is a long way to improve your smile. She does music videos, she’s acting, she’s got a singing career I was real pleased to work with her.
She came to me as part of – as a guest appearance on a show we did. I think it was the talk show “The Doctors“. I’ll link the video below. We actually got her a new smile and I think you’ll see the results are pretty amazing. 24 hours later we were on the talk show.
Now you have a choice
Guys, I think you’re seeing that there’s some choices out there.
This lady came to me and she was out of San Fransisco. Obviously you’ll see, the next couple of smiles, we were able to bring her smile from being too narrow to bringing it straight out. Gave her a shade that she was looking for.
Now she’s a model that expresses her art through her beauty, not just her art being beautiful. And I really have been fortunate to know this person over the last couple of years.
Here’s a guy that came to me with the same attitude. He said, “Man, I’m not giving anybody $10,000, is there anything you can do for me?” I took a bad smile that was discolored and misshaped and I was able to build over it and give him a new smile.
What I like about this, what’s fun to me about this smile is that the very next picture that I got from them, they took the money that they didn’t spend at a cosmetic dentist office and they went on a trip. And so this is a picture of that smile.
A lifetime of smiling left
This lady came to me, she’s not more than 100 miles away. She’s 20… probably 26 years old at the time. She had staining and misshaped teeth in the front. I told her I think I can but she’s got to work with me, and she worked with me and this is her original smile.
This is her putting on the smile. This is us actually trying it on for the very first time seeing her smile with her new smile. And this is her wearing it. I think you can see the end result was absolutely amazing. She got the effect of dental veneers and she got to avoid the cost of a cosmetic dentist.
The good thing is now she has a choice and now you have one too. All these people have a choice.
We do what the dentist won’t
This young lady came to me from San Diego. She was in braces, they pulled her teeth, they gave her implants, and the implants were discolored .and they didn’t actually accept.. they weren’t accepted by her body.
We built her out a new smile and this was the smile that we made her. We were able to do it in spite of what the doctor didn’t do for her. Regardless of the money that her parents had already spent for her, they didn’t have any more money to fix it.
She had to do something that was affordable now. She was getting ready to get married. We took a chance, the results were amazing. This is her wearing her smile. This is us within an hour and a half of meeting her for the first time, outside smiling in public for the first time.
It’s a picture that I’m very, very proud of. I did it for her and I can do it for you. I can show you people after people after people. Clients come to us all the time after they get out of braces and say I can’t afford the cosmetic dentistry. They don’t look like I thought they were going to look, is there something you can do for me?
Graduating with a new smile
This is a lady named Brittany. Her teeth never really fully developed and so she’s stuck with gaps in her teeth. Regardless of how many years she spent in braces and whatever she did, now she’s stuck as a senior. As a senior getting ready to go forward.
If you’d met this young lady, she was just a very charismatic person and she needed her smile in order to be her. This is her smile before. Here is her smile after. That is a smile that was taken for her senior pictures 2 hours after I met her.
This is another picture that was taken in that setting. And with that, this is one she sent me this winter time. Absolutely beautiful, amazing, incredible person I wish they made more people like her. She’s truly going to be a game changer I will be looking for her in the future on the news.
I’m telling you she’s going to be a game changer. I was proud of what we did for her and I was able to work with her top and bottom. We did a full before and after smile makeover.
She went online and selected me out and said this is something I’m going to do for myself. I’m going to work, I’m going to save money, I’m going to do whatever I have to do. We worked with her to get it done.
A new smile without new debt
This is one that started with me probably 2 years ago. Came to me and said, “I have to have a new smile but I cannot put the debt on my family.” I get these pictures and she asks if I can improve her smile. She has metal crowns from when she was a kid and went to the dentist and they crowned her teeth.
She wanted to fix that for college and she wanted to fix the staining. This is the very first picture she gave me with a selfie and I was real pleased with it and I think she was amazed. One year later she sends me another picture. She’s developing herself. In medical school, she sends me this picture of wearing her smile every day.
She’s happy, she’s not worried about life, and she doesn’t owe anybody any money. And nobody that she knows knows that her teeth aren’t absolutely done by a cosmetic dentist.
Smiling from Hawaii
Guys, I’m going to close with one last guy out of Hawaii. His name is Doug. His girlfriend called me and said, “We’re a happy family but he doesn’t smile.” He actually works in the medical field. He works in radiology, so he hides his smile every day behind a mask.
Guys, I think you can tell that’s not a way to live a life, that’s not a choice. He’s somewhere in his 30’s and he just needed a new smile. We took his smile from this to this and the last picture we have is him and his girlfriend.
They are absolutely amazed. They don’t owe anybody, they’re not in debt, he’s having more parties, I think he’s a better partner.
Are you ready to make a choice?
I hope you can see that I’m very proud of these pictures. And I hope that what I did for them, I can do for you. You wouldn’t be online, you wouldn’t still be watching if you weren’t interested. Doesn’t matter if you’re male, female, young or old, we have a smile that we can work with you on.
I can do it without you going to a cosmetic dentist. If you want to improve your smile, come see us. We have a financing company, they can get you started. Every one of these smiles could have been done for $149 down.
Come see me at Brighter Image Lab. Let’s see if we can change your smile with easy, easy low payments. When it comes to improving peoples’ smiles, no one has done more smile makeovers than me. We already have done over 70,000. This year we’ll reach the 100,000 mark on before and after smile makeovers.
If we did it for them, we can do it for you
If we’ve done this kind of work for just a few people, you should go online and see hundreds and hundreds of more cases. My name’s Bil Watson, I’m a smile designer for Brighter Image Lab, and I hope you know, now you have a choice.
Come see me and let me see what we can do to improve your smile. Come see me now at BrighterImageLab.com. I’ll see you next week. This has been a different VLOG this week, but it’s one that I’m proud of and it’s one I’ve wanted to do for a while.
Thank you for looking at my before and afters and I’ll see you soon. Thank you guys.
These before and after smile makeovers took place all around the world, but you can get one in: Guangzhou, Shanghai, Chongqing, Beijing, Hangzhou, Tianjin, Xi’an, China; Taipei, Taiwan, Hong Kong, Tokyo, Yokohama, Osaka, Nagoya, Sapporo, Kobe, Kyoto, Fukuoka, Kawasaki, Saitama, Japan; Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Chennal, Kolkata, Surat, India; Jakarta, Surabaya, Bandung, Indonesia; Manila, Quezon City, Davao, Malingao, Cebu City, Taguig, Pasig City, Philippines, and most areas in Asia and the Pacific Islands.
Looking for a perfect smile without cosmetic dentistry? You’re not the only one! Keep reading to find out why cosmetic dentistry may not be the solution you are looking for.
It’s no secret that first impressions count.
Whether you are interviewing for your dream job, on a promising and romantic first date, or entertaining your family and friends at a dinner party, the first moments of an encounter have the power to leave an impression that has the potential to last a lifetime.
With SO much pressure hovering over these important moments in your life, the last thing you want to have on your mind or be worried about is your appearance.
Let us explain…
Research shows that 93 percent of a first impression is non-verbal, and it’s made in the first seven seconds of meeting someone. Furthermore, the absolute number one facial feature is your SMILE! An astounding 87 percent of people say it is important for self-esteem. Furthermore, numerous studies have shown that having a healthy, good-looking smile that you are proud of is essential to both your professional and social success.
And we couldn’t agree more.
Life is far too short to feel the need to cover your mouth when laughing to hide your teeth or to hold back your smile when taking a photo with friends at the trendiest new restaurant in town.
But, if you have yellowed, chipped, crooked, or damaged teeth… the thought of smiling wide will certainly send your hand to cover your mouth faster than a speeding bullet.
However, that ALL ends now.
The hiding, the embarrassment, the awkwardness, the frustration, and feeling bad about the way your teeth look. It stops NOW thanks to not only general cosmetic dentistry, but also new and advanced smile-changing technologies (you definitely don’t want to miss out on this info!).
But first, let’s set the story straight when it comes to everything you need to know about cosmetic dentistry.
All about Cosmetic Dentistry
From what cosmetic dentistry is to what cosmetic dentists do and from how much it costs to how to choose the best cosmetic dentist, you are about to learn the good, the bad, and the ugly of the cosmetic dentistry industry.
More importantly, you will discover how you can finally get your idea of perfect smile… WITHOUT cosmetic dentistryby leveraging the revolutionary and life changing powers of custom Lab Direct press on veneers.
What is the difference between a dentist and a cosmetic dentist?
Cosmetic dentistry is a part of the dental field that is rapidly evolving and growing. It amounts to services that are offered by general practitioners who have little to NO oversight or regulation, which means that having a cosmetic dentistry procedure could put you and your health and well-being at risk.
The intention of cosmetic dentistry is to:
Improve the appearance of people’s mouths and teeth
Enhance oral health and the function of the teeth
Build and restore self-confidence
Offer effective treatments and procedures
Next, let’s dive into more details about what it is that cosmetic dentists offer and what treatments and procedures are available to potentially help you. However, keep in mind it’s not uncommon for people to be dissatisfied or find that their results didn’t meet their expectations.
What Do Cosmetic Dentists Do?
Cosmetic dentists perform an extensive and wide variety of procedures, such as:
PROS Most widely used procedure Removes stains from teeth Brightens the appearance of teeth
CONS May cause slight tooth sensitivity
PROS Repairs chipped teeth Fills in gaps Changes color and shape of teeth
CONS Bonding material becomes worn down, stained, or chipped and requires touch-up treatments every 3 to 10 years Allergic reaction to the conditioning liquid, composite resin, or tools used during the procedure can occur Infection is possible if the area is not sterilized properly before the procedure, which could end up requiring a root canal or tooth extraction
PROS Restores the appearance and shape Completely covers tooth
CONS Requires extensive and irreversible filing of the tooth Can become chipped and require replacement, which is expensive Causes discomfort and hot and cold sensitivity after the procedure May cause pain and sensitivity when biting down
PROS Considered a partial denture Replaces missing teeth with artificial teeth Holds dental crowns in place
CONS Keeping it clean is very challenging Requires replacement every 10 years Can cause harm to your teeth by grinding them down
Inlays & Onlays
PROS Offers a “filling” to treat aesthetic damage caused by tooth decay Known as indirect fillings
CONS Increased pain and tooth sensitivity Risk of bacterial infection, which can further damage the tooth Needs to be replaced every 5 to 7 years
PROS Replaces the root portion of a missing tooth Think of it as artificial tooth roots Becomes the base for one or more artificial teeth
CONS Requires surgery Risk of infection Swelling and pain after the procedure
PROS Improves the look of crooked teeth Repositions the teeth Guides teeth to the correct position over time
CONS Traditional braces are very noticeable Ceramic braces stain easily Lingual braces (braces on the inside of teeth) cause great discomfort All braces are difficult to keep clean and require routine adjustments
Enamel Shaping & Contouring
PROS Reshapes chipped and irregular teeth Alters crooked or overlapping teeth Fixes minor bite problems
CONS Puts you at risk for tooth breakage Can cause teeth to become weak Only slightly improves appearance Causes sensitivity if too much enamel is removed Permanently alters the tooth structure
PROS Bonded to tooth’s surface Enhances appearance Covers severe discoloration Repairs cracked, chipped, and crooked teeth
CONS Process is NOT reversible Not repairable if they chip or crack Teeth sensitivity to hot and cold May not match exact color of other teeth
Other Periodontal Plastic Procedures
PROS Improves an uneven gum line Fixes indentations in your gums or jawbone Covers exposed roots
CONS Causes discomfort post surgery Takes weeks for gums to heal completely Swelling and bleeding Risk of relapse of gum tissue
If you have a problem with the appearance of your teeth, there is more than enough of a variety of procedures and treatments available to give you an incredible result, but always be aware that there are risks involved that can end up permanently damaging your teeth.
Modern Day Cosmetic Dentistry & The New Direct Lab
Thanks to technological advancements in recent years, a new smile is becoming more accessible and affordable to people who never thought cosmetic dentistry could be a choice for them. Many people are looking for a more affordable solution to cosmetic dentistry, and it is this new technology offered by dental labs that is making these dreams a reality.
The field of cosmetic dentistry has been booming over the last few years and continues to experience growth, especially given the fact that dental labs have advanced technology that cosmetic dentists do NOT.
More and more people are undergoing treatments and procedures to improve their smile and to make their teeth look their best.
Today, cosmetic dentistry is MORE popular than ever, just check out these industry stats:
Over the past 5 years, the cosmetic dentist industry has grown by 2.5 percent each year by charging high fees for treatments and procedures.
The cosmetic dentistry industry reached a revenue of 4 billion because they have overcharged patients for products produced my dental labs
Interested in getting a cosmetic dentistry procedure that doesn’t require an expensive and extensive dental office visit? It’s a whole lot easier in this day and age because of The New Lab Direct Technology
Thanks to this technology, you can even take the first steps in creating your own perfect smile while sitting on your couch (Yes, REALLY!)… but more on that later so stay tuned.
The Rising Demand of Perfect Smiles
Since the average American spends nearly eleven hours a day interacting with and consuming media, it should come as no surprise that this has influenced and played a part in the rising demand of cosmetic dentistry
In over 70 percent of advertisements, nearly 80 percent of people were smiling.
The smile filled out one quarter of the size of the entire advertisement.
Teeth were visible in 82 percent of advertisements.
Have you had a growing urge to want a perfect smile? You certainly aren’t alone given the fact that advertisements are designed to make you want to change yourself!
But before you think you can just go to your regular dentist, let’s take a closer look at why people think a cosmetic dentist is the ultimate choice when it comes to perfecting your smile.
The Difference Between Dentists & Lab Direct Solutions
Now, if you’re thinking you will just head on down to your dentist’s office or your local cosmetic dentist to get that glowing smile you’ve been dreaming about, you may be in for a rude awakening. While your dentist can offer some of the procedures mentioned above, it may come at such a steep price that it will have you running out their door stat.
While there may appear to be differences between “going to the dentist” and a cosmetic dentist office, they are nearly one and the same
There IS a drastic difference in experience and results when you forget the dentist altogether and seek affordable, yet highly effective, solutions that are lab direct:
Dentist/ Cosmetic Dentist
Lab Direct Solutions
What They Do
Provides basic and preventative procedures
Focused on fixing problems and relieving pain
Help people achieve a beautiful smile through expensive cosmetic treatments
Provides advanced technology that the dentists do not have
Makes it affordable and possible to make cosmetic changes without going to a dentist
Help people get a perfect smile through affordable solutions
Upwards of $20,000 + for a complete smile makeover
Full smile transformation prices start at $795
Time spent during office visits
Causes pain and discomfort
May require surgery
Complete smile makeover without a visit to a dentist
Easy and painless
Permanent, irreversible results
Reversible, removable options
Does not damage teeth
Now that we know the difference between going to the dentist and lab direct solutions, let’s take a closer look at WHY a dental lab is an excellent choice when you want to enhance your image by improving the appearance of your smile.
Why You Should NOT Choose Cosmetic Dentistry?
Bad teeth? Hate to Smile?
With family and cosmetic dentistry, it is possible to change your smile… AND change your life! Everyone deserves to smile and to be happy. However, if you are embarrassed of yellowed or crooked teeth and don’t like the way they look, you most likely are holding back the smiles.
However, the frustrating reality of getting your ideal smile with cosmetic dentistry is that it is going to cost you thousands and can cause permanent damage to your teeth… and even potentially leave you worse off than you were before! With so many risks involved in choosing cosmetic dentistry, it’s absolutely vital that you explore and consider other options before scheduling a procedure or treatment
The best option available to transform your smile is to choose Lab Direct with Brighter Image Lab.
The Premier Choice: Lab Direct Custom Veneers With Brighter Image Lab
Instead of keeping it tight lipped, you can unlock your smile’s potential with lab direct custom veneers from Brighter Image Lab! Check out these incredible reasons why custom veneers are a great choice to make your smile sparkle:
Furthermore, you can easily take the first step in creating your custom veneers from the comfort of your couch. Just think… you won’t need to take any time off work, it is a painless process, and as you will read later in this article, it comes at just a fraction of the cost of cosmetic dentistry!
With more and more people opting for esthetic dental procedures and treatments, it has resulted in the development of advanced technologies, such as custom lab direct veneers, that are capable of giving you anything you desire
No matter what type of result you are looking for, your dental dreams can come true with Brighter Image Lab.
The Safest Way To Get A Sparkling Smile
Cosmetic dentistry is considered dental work that is not a necessitythat is needed for health reasons, but is more of a personal choice. Therefore, it is important to consider the safety of the procedure you want to have in mind. Before choosing to go ahead and get the cosmetic dental procedure done, it’s best to do your research… and do it thoroughly!
The first thing to recognize is that cosmetic dentistry involves much of the same treatment methods as regular dentistry. Therefore, the risks involved are much the same.
Here is what you need to consider when it comes to safety and cosmetic dentistry procedures versus Lab Direct custom veneers:
Minimal to none but takes a long time to get a result
Absolutely 100 percent reversible, unlike traditional dental veneers
Cosmetic dentistry can be a choice to improve your smile as long as you choose a fully licensed, qualified, and experienced cosmetic dentist. Before you decide to have any cosmetic procedures or treatments, make sure you have an in depth conversation with your cosmetic dentist so that he or she absolutely understands what you are looking for and the result you are after.
Later in this article we will take a closer look at how to get your own custom dental veneers… keep on reading!
How Much Does Cosmetic Dentistry Cost?
Modern cosmetic dentistry covers a very broad range of procedures that a patient can choose from to obtain the smile of their dreams.
Unfortunately, the reality is that the cost of dental work leaves most with no REAL choice.
Even the most minor repairs can cost thousands of dollars and only yield slightly noticeable results. To give you an idea of average costs of cosmetic dentistry versus Lab Direct, refer to the following chart.
However, please note that prices and availability for cosmetic dentistry will vary GREATLY depending on where you live. With a quick internet search of “cosmetic dentist near me”, you can easily find out the prices of your local cosmetic dentist. On the other hand, Lab Direct custom veneers will cost you the same price no matter where you live!
Average Cost of Cosmetic Dentist Procedures
$200 – $500
$100 – $450
Inlays & Onlays
$650 – $1200 per tooth
$1500 – $1800 per tooth
$795 for a complete smile transformation
**Custom Dental Veneers from Brighter Image Lab is a great alternative to these procedures.
Now, if you really desire an absolutely stunning smile transformation via cosmetic dentistry, you are easily looking at having to spend $24,000 or MORE… but even being handed a $5, $10, or $15,000 dental treatment plan is tremendously paralyzing.
Alternative Cosmetic Dentistry Options
While you can dream and hope to win the lottery or be awarded a cosmetic dentistry grant to receive some free cosmetic dentistry… let’s face it – the reality of that actually happening is slim to none.
This is exactly why most people don’t improve their smile. It seems like some far fetched dream only available to the wealthy or the lucky few. But before you think that getting an outstanding smile is out of the question…there IS ANOTHER CHOICE.
Well, what choice do you have? After seeing the prices above, the choice is clear.
Custom Lab Direct dental veneers from Brighter Image Lab will give you everything that you want in a smile for a fraction of the cost
Why Does The Lab Direct Process Cost Less Than Cosmetic Dentistry?
With such a HUGE difference in price between cosmetic dentistry and Lab Direct, it’s natural to wonder why the Lab Direct process costs so much less than cosmetic dentistry.
The number one reason why the Lab Direct process is incredibly affordable is because it gives you the opportunity to bypass the dentist. Yes, you read that right. You won’t have to step foot in a dentist’s office AT ALL throughout the entire process of designing and receiving your custom dental veneers.
In four simple steps, you can have the smile of your dreams:
Make and send impressions to our lab (which can be done at home)
Our lab makes and sends veneers to you
Receive your custom veneers Lab Direct!
Here at Brighter Image Lab, we believe a smile makeover should not have to cost you $10,000 or more. Our Lab Direct process is specifically designed to save you thousands.
If You Choose To Use A Cosmetic Dentist: Cautionary Tip
We understand that in this day and age, people like choices. Therefore, if you do choose to use a cosmetic dentist, we want to ensure that you have a great result because your smile is a crucial asset to not only your overall appearance, but also how you conduct yourself in your day to day life. Therefore, it is vitally important to choose a cosmetic dentist that has the expertise and experience to give you exactly what you want.
Cosmetic dentistry is both a science AND an art. As a result, each individual cosmetic dentist has their own style and artistry they use to craft the smile you have been dreaming about
Don’t just head out to the cosmetic dentist office closest to youbecause it is easy and convenient…unless you want to put yourself at risk for being gravely disappointed with the results. Many cosmetic dentists specialize in specific dental procedures so it is very important for you to “do your homework” when it comes to finding a cosmetic dentist.
To be sure that you find a cosmetic dentist that will best fit your goals and cater to your needs, use these following tips:
Level of Training & Experience
A highly trained cosmetic dentist cares about your expectations and goals, and has the expertise to design and give you the smile you want.
Check to see that the cosmetic dentist is committed to continuing education. Cosmetic dental procedures and technology are frequently evolving and advancing. It is absolutely necessary for your prospective cosmetic dentist to be focused on staying updated and informed of advancements in the cosmetic dentistry field.
Ask the doctor how long they have been practicing and which dental procedures are most commonly performed in their cosmetic dentistry office.
Specialties That Suit Your Specific Needs
Research the dental services and procedures that are offered and whether or not the cosmetic dentist specializes in the procedure YOU want and/or need.
This goes without saying… but ONLY choose a cosmetic dentist that is well trained and specializes in what you are looking for.
ALWAYS ask the perspective cosmetic dentist how many times he or she has performed your desired procedure.
Positive and Successful Patient Testimonials and Results
Previous patients experiences are a smart place to start when doing your research about your potential cosmetic dentist. Testimonials and reviews are able to give you an idea of what to expect when it comes to office atmosphere, customer service, and the cosmetic dental procedure itself.
Put your investigative internet skills to use by searching on social media sites, company websites, and review sites to find an abundance of information about the cosmetic dentist and people’s experience with him or her.
To observe the cosmetic dentist’s skill level, always be sure to ask for a variety of before and after photos of their previous patients. It’s an easy, yet effective way to make sure the cosmetic dentist you are considering has the quality and style you want.
The Cosmetic Dentist is ALL ABOUT YOU
What we mean by this is that during your initial inquiries into the cosmetic dentist’s office as well as during your consultation, keep an eye and ear out that the cosmetic dentist and the staff are focused on YOU and your desires and needs.
Run for the hills if you get any sort of feeling or impression that the cosmetic dentist is only out for themselves and their own agenda, which may give you the sense that they just want to make money.
You certainly WON’T get what you want if the cosmetic dentist isn’t truly listening to you! Pay attention to get a sense if the cosmetic dentist is actively listening to what you are saying and is able to correctly summarize what you told him or her.
No matter what, the cosmetic dentist has to be able to explain your options in terms and language that you can easily understand and take the time to clarify any questions you have.
Certifications and Awards
Take a look at the cosmetic dentist’s website or inquire over the phone before scheduling a consultation about professional organizations the cosmetic dentist belongs to or awards they have earned.
Organizations, such as the American Academy of Cosmetic Dentistry (AACD), require high standards and extensive training for accreditation.
A Successful Atmosphere
Upon entering your local cosmetic dentistry office, HOW did it make you feel? Make sure to observe if you felt welcomed, comfortable, and well taken care of by a friendly staff.
The aesthetics of an office are important to your overall experience because having cosmetic dental procedures sometimes mean you will be sitting in the dentist chair for long periods of time.
One way to determine the level of advanced care at a cosmetic dentistry office is to ask about their technologies, such as: dental sedation, CAD/CAM restoration, intraoral imaging, and dental lasers.
Clear About Costs
Take note of how the dentists presents and explains costs and if they are direct, upfront, and clear about what the full cost is of your entire dental plan.
The cosmetic dentist also needs to clearly communicate how long it will take to complete the plan.
Finding a cosmetic dentist you can trust
Finding a cosmetic dentist that you trust and will fulfill your expectations may take some time and patience and this is certainly a choice that you don’t want to cut corners on…or make this decision lightly
So, how can you skip the hassle and frustration of choosing the BEST cosmetic dentist? Let’s find out!
Choosing The Best Smile Makeover From Brighter Image Lab
Here at Brighter Image Lab, we are looking for people who want to improve their SMILE.
We are smile designers. All we do is design smiles for people who want to change their smile NOW.
We do smile makeovers for people all over the world because the #1 thing you can do to improve your overall appearance is to improve your smile!
You don’t have to sit in a dental chair because you are currently sitting in the only chair you need right now to make the decision to improve your smile and have an effect on your life for years and years to come
You really can bring your smile to its ultimate level…without paying $24,000 for a cosmetic smile makeover
New Removable Veneer Review For Brighter Image Lab – Watch What Happens Next!
Watch this video from our client, Brittney. We were moved by her new removable veneer review. Brittney was a senior in high school. She was afraid she would miss out on prom and all the other senior year events that she should be smiling about. We decided we had to do all we could to help her.
New Removable Veneer Review Update
So everybody’s been asking me for the week update on my new smile.
So the biggest question I usually get is how do you possibly eat with those in?
Honestly, I can’t even feel them when I have them in. It’s not simple and material these are made out of are made from NASA, so these aren’t supposed to break. These are supposed to stay in your mouth as long as you want them to stay in your mouth. Which is amazing because if you’re at social events obviously you don’t wanna be popping out your smile.
New Removable Veneer Compared To Retainers
I kind of refer it back to when I had retainers. I hated popping out my retainers when I was at dinner with friends or I was at social events where I couldn’t eat with my retainers in. But you can eat with these, I promise you.
Eating With New Removable Veneers
Also stay away from like biting into an apple that is one of the most fragile parts of your smile in general. All your two front teeth so beware of that. I have not broken these at all and I eat perfectly fine with these. Just be aware of what you’re eating, you know? Sometimes don’t bite into that apple, you know? Cut that apple and, you know, put it in the back of your mouth.
Beware of hard steaks, like, anything hard at it just be kind of cautious on, but you should be fine.
Now, between three to four days you’ll gradually have…that’s natural because you have a foreign object in your mouth and mine over time which you probably see in my vlog the lisp as with each word I said was going away.
Now, granted, I do have a little bit of a lisp. It’s 99.9% gone. I just got the retouched up veneers yesterday so I’m still getting used to these ones, but it’s already gone at you but for the Lisp it goes away three to four days depending on how you talk.
It Just Takes Practice
I actually practice talking with them the day that I got my dental veneers I was in my car and I was singing along to songs I feel like that’s one of the easiest ways to get used to the veneers in your mouth, um, just talk you’ll naturally figure out a way. Your mouth will naturally figure out a way to talk with them in just like any foreign object like a retainer or your braces.
Do They Look Real?
Another thing that I wanted to bring up was how real my teeth look it’s absolutely insane. A video clip of me showing my teeth up close and personal because it amazes me the amount of compliments I get in the day. Like who did your teeth who was your orthodontist, and I refer back to Brighter Image Lab every single time.
Brighter Image Lab Is Amazing
I’m like I am so proud of the work that Brighter Image Lab did for me and I am hoping to work with them a lot more in the future if it’s from doing more sets for my teeth or different designs of my teeth or just helping, you know, get them out there because if they help me I know they’re gonna help a lot more.
My teeth were a struggle to work with and they did this in a matter of just a month. It wasn’t that easy. A smile is very important to me I use it for my job. I use it for school to make friends and so far, so good!
I can’t wait to come back with you guys. It will let me show you the month, six month, or year update with these.
Brighter Image Lab you kicked butt like always!
I’ll see you soon!
We hear countless new removable veneer reviews from clients in area like Chicago, IL, Indianapolis, IN, Columbus, OH, Detroit, MI, Milwaukee, WI, Kansas City, MO, Omaha, NE, Cleveland, OH, Minneapolis, MN, Wichita, KS, St. Louis, MO, Cincinnati, OH, St. Paul, MN, Toledo, OH, Fort Wayne, IN, Lincoln, NE, Madison, WI, Des Moines, IA, Akron, OH, Aurora, IL, Springfield, MO, Grand Rapids, MI, Overland Park, KS, Sioux Falls, SD, Rockford, IL, Joliet, IL, Kansas City, KS
See how a smile makeover fixes dental disaster story. Watch how Brighter Image Lab was able to save Brittney’s senior pictures. No high school senior should be afraid to smile during their last school year. We had to help, we couldn’t tell her no.
Hi. Is this Brittney? Hey Brittney, this is Matt with Brighter Image. We went back and looked at your GoFundMe page. Let me ask you a question. If we can get you a new smile in the next month or so, and we could pay for it, would it be okay if we brought it to you in person? You wouldn’t mind? Okay. Great. Yes, absolutely. Okay, well, we’ll set it up. Okay, we’ll see you then. Thanks Brittney!
Headed to Cincinnati, Ohio
Good morning. Today we’re going to Cincinnati, Ohio. Very excited about the smile makeover fixes dental disaster that we’re doing today probably one of the youngest, young ladies that I’ve done one for. She’s in high school just got bullied because of her smile and went to a dentist office it spent some years and some braces and it just didn’t work out for her.
She had too many bad things, and she went online and asked us to help her and that’s why we’re going to Cincinnati, Ohio and I couldn’t be more excited. So I hope today goes well. Then follow me and let’s see how it goes…
Five years ago I was gonna get my braces and I was really really excited because I had a huge gap that I was called sponge Brit for from first grade all the way up until seventh grade.
Creating A Dental Disaster
Through those five years they would, they pulled a tooth that wasn’t supposed to be pulled out and put on wrong wires. Kind of ruined my braces experience so when they took off my braces even my retainer didn’t fit at all, so I was without a retainer that they wouldn’t replace.
I was without dental records that they wouldn’t hand over and I was told by a professional a dentist that I had a twelve-year-old smile. My smile has always been my insecurity, so when a professional in the dental field said, yeah, you uh you have a twelve-year-old smile, it really hurt me.
Dental Disaster Has Changed Her Life
I just I don’t take pictures and if I do I always have someone edit my teeth in them. Like I’m open about that. The teeth that you see in my pictures now aren’t my teeth.
I want to be a doctor one day and I want to come off to people with a beautiful smile and you know show that I’m, I take care of myself, and I feel like a smile is the first impression someone gets.
If I go into a job interview even as a high school and I smile I feel like that’s already points deducted off my interview chart.
Brittney Wants To Smile, But She Can’t
I mean I’m just a general like happy person and I like to laugh and I like to smile. If, if someone feels insecure about that, then they don’t enjoy laughing, and they don’t enjoy the moment that they could laugh because they’re thinking about their smile. That’s always what I dealt with since I was eight years old.
I made a GoFundMe page to get my dental veneers and now I’m here with Brighter Image Lab getting the smile but I’ve always wanted I think having a smile that I’m gonna be so proud of…
…The biggest thing is I will be able to go out and enjoy the moments with my family and be able to smile in situations where I can smile and I can laugh, and not have to worry about covering my mouth and feeling insecure. Or having to wait multiple days to post a picture from an event for my friend to Photoshop it and nobody should have to go through that so…
Once I get the smile that I want I’m gonna feel so much more confident to do anything.
Brighter Image Lab Reaches Out
I remember Matt calling me and saying, we over several months have been watching your GoFundMe page and have been keeping track with your story.
Let me ask you a question if we could get you a new smile in the next month or so and we could pay for it, would it be okay if we brought it to you in person?
And right when he said pay for your veneers I started balling like I’ve never cried like a baby like this before. I remember running down the stairs crying with the phone in my hand like shaking like mom I’m gonna get the teeth that I wanted.
Best Senior Gift Ever
And like my mom started crying and like we gave the biggest hugs because I was at the point where I didn’t even want to have my senior photos done. Like one of the biggest moments of my life I did not want to have done because of my smile.
So like right when I knew that dates were set I was like okay so that’s when I’m gonna get my senior photos done, let’s do it.
Why We Selected Brittney
What attracted us to her was the action but she didn’t you know whether they get funded or not you didn’t sit around and go I’m just gonna, I’m just gonna hope.
We actually sat down and a went and put a plan together and go I’m gonna do something that makes me different than someone who just wishes. Then we got the email and you know like there was a lot of conversation, like are you sure you don’t just leave this alone? Like we we think her spirit’s pretty big.
Now, The Makeover Fixes Dental Disaster
I’ve never been more excited in my life and that says a lot.
Do they feel like they’re in good?
Yeah, they’re in.
Go Like this. Oh wow lookie there! Whoa!
Oh my God I’m going to cry!
Don’t cry, please don’t cry!
I know you’re going to mess up your make-up.
You’ve got to get them in a little more. Can you close your mouth on them?
And you feel like they are all the way on? They’re just not tall enough?
Yeah, I feel like they’re all the way on, they’re just not like capping right there.
Wow look at the difference!
Like these look so pretty already. Smile.
Oh my god!They look so natural.
I’m so happy! Oh my God, they are gorgeous!
I mean they look beautiful like just that one fix that’s all we have to do.
You’re going to be amazing!
Her Best Smile Ever
I’ve always wanted canines! Oh my God.
You look good!
You could have told anybody there was anything missing but then you see that smile and it’s absolutely perfect!
Big, big, big day. We just got the airport. Got my tickets. Trying to make it back. The flights delayed and so we don’t know if we’ll make it but we’re gonna try.
This young lady named Brittney really did us a good job today. She’s got a lot of hopes and a lot of lot of things to achieve in her life and I think she has a vision that she’s gonna make it, and if she sees somethings holding her back she finds a way.
So you can’t be around her and not feel better. I’m so proud of what I think she’s going to be able to do with her smile and we always try to find people that we think not only will have a nicer smile but it will improve their life.
Our Big Mistake
But what I have to tell you is we’ve done almost 20 blogs and I guess I got a little too confident on this one I didn’t bring a spare I didn’t bring an adjustment. I just took confidence because the impression looks so good this one was about 99% and I’m gonna make some adjustments to her work and I’m gonna send it out FedEx to her before the weeks out.
Brittney didn’t miss a beat. You can see a little bit of gum tissue of tooth between her gums, and she says Bil it’s no problem. It’s great from two feet away. You can’t tell and it was true you couldn’t. I really had to second-guess it but it wasn’t as perfect as I’d like for it to be.
And so to us it kind of kills our spirit because it’s not the work that we want to do. We really want perfect. With the exception of that we had a wonderful, wonderful day.
A Smile Is Not A Luxury
And for the people who know her you’ll know that her smile isn’t a luxury. It’s absolutely everything that she is. And it’s a tool that she can’t do without and I had no idea that she was going to be this exceptional of a person.
I saw that smile bring her out today. We’re just a really good time bob and weave and left right hook. Man this girl’s a fighter! She’s gonna do well. Super impressive. Good energy. Super contagious. She’s the reason why we want to do smile makeovers, and the reason why we want to do veneers.
Work That Speaks For Itself
I hope that the work speaks for itself. The pictures I got already are amazing. Like I say we were 20-30 minutes to the airport. My office called me and said hey you’ve got some pictures from the young lady that you worked with today. So we got one of those and then I got another one which I thought was pretty cool.
Then there’s your senior picture which I thought was great. Then there’s another one see let’s see what we did and I think I think we’re better for it.
So guys wish me luck on getting home tonight and we’re gonna end it there.
Update From Brittney
I just got the new veneers in and they feel and look and so much better. Oh my gosh I’m in love. My teeth are already adjusting with each and every single word that I say. These, I’m getting used to them already and they look so beautiful
Thank you for the makeover fixes dental disaster guys!
Brittany’s makeover fixes dental disaster was in Cincinnati, OH, but we hear stories from clients all over in places like: Columbus, OH, Indianapolis, IN, Louisville, KY, Pittsburgh, PA, Cleveland, OH, Detroit, MI, St. Louis, MO, Memphis, TN, Nashville, TN, Bowling Green, KY, Evansville, IN, Dayton, OH, Lexington, KY, Washington, DC, Baltimore, MD, Erie, PA, Buffalo, NY, Akron, OH, Richmond, VA, Charlottesville, VA, Roanoke, VA, Lynchburg, VA, Charleston, WV, Fayetteville, NC, Fort Wayne, IN, and Toledo, OH
Unbelievable Transformation for Bride in Australian Smile Makeover
This video is the unbelievable transformation this bride experienced when we made an Australian Smile Makeover. Watch as Brighter Image Lab does a different kind of vlog for a client “down under”.
For years I have struggled with smiling, and it was due to the fact that I have a pretty major crossbite. This has just given me so much confidence, and I am so grateful.
Australian Smile Makeover For A Bride
Hey guys, this week I wanted to do a different type of vlog. It’s pretty important to me.
I had a young lady from Australia. She’s an international client, and actually I think she was born in New Zealand and moved to Australia. What it did is it let me tell you a little bit about what we think about our Australian market and more so about what goes on in our international market.
Guys, we think the world of Australia. We’ve been doing business there for 20 years. We’ve serviced clients in Perth all the way over to Brisbane and we’ve just been all over. We have a lot of clients in Australia and we have just as much for New Zealand.
Guys, what I want you to know is that it’s really not America versus Australian, local versus international. It’s really between me and you. I can send anybody our system and do their work on an international level thanks to our lab direct system. We do a lot of work in Malaysia, a lot of work with Philippines.
Brighter Image Lab Does Work Internationally
It means the world to me these international clients. I mean it. Take this opportunity to let somebody in your neighborhood and your backyard tell you about what we do. What we did for them.
So I’ve got this young lady who had a really challenging case a beautiful, beautiful, beautiful person. But she had some challenges with her smile, and I’m sure that as soon as she could change or correct that she would. And then we get these pictures from her. I’m proud of the results. I think the world of her.
Anytime you get these kind of results, and you’re in the business that doing what we do, then you want to stop. Pause and be glad that you actually get this because it helps us do the things that we do.
Brighter Image Lab Works Around The Clock
We stay late we work around the clock. I’m just very, very appreciative of this person and I was really happy to see this is sweet.
But I want to spend the special thanks to Nicole. You doing that for me it gives me the energy to make sure that I can do more for people in the same area. I hope the world that your wedding goes absolutely amazing. I hope the pictures are great. The staff tells me that that’s coming up pretty close. So, thank you the world again for this testimonial and I’m hoping that your video for your wedding turns out to be more special than you would have imagined. And tell your dad thank you very much – for his support. I understand he had something to do with you getting these done.
Guys, we’ve got some other vlogs coming. This wasn’t what we planned. I thought enough of this testimony that I wanted to get it out.
Again, Nicole I hope I hear more from you with your wedding pictures. Thank you the world.
Nicole’s Australian Smile Makeover
Hi everyone, so I thought I’d jump on here and let you in on a little secret I found. Three years I have struggled with smiling due to having a really bad crossbite. And I was looking at better options other than getting braces. Which I really can’t afford because they’re like six grand here in Australia.
So I went online. I think I typed in press on veneers and it came out straight away with this company called brighter image lab. I went onto their website, I had a look at all the reviews and they were amazing. Which I was pretty pleased with and I thought I’d take a chance. At least try another option before I went put braces.
I’m getting married in April so it was not really going to be an option for me to get braces straightaway because I would not like to look at my photos wearing braces.
It Starts by Making An Impression
I ordered my kit which you get a kit with moulds which they call them impressions. Sorry, get a kit with the mold clay. Then you have to mix it together and put it in a tray and push it into your mouth. Which I obviously didn’t do it because it was perfect. Then you send them back they give you a little bag to send back to them and you send them back in then they send you the end result.
I paid for a 30-day shipping so I sent them back and they came back within 30 days. I think they came be earlier which was amazing. Got them yesterday which I am so happy with. I am extremely grateful that was so good with communication and they were always checking up on me. Always would be able to message them and ask them how they were going. They would always give me the answers and I am just overly amazed at how good I look.
Bride Shows Off Her Australian Smile Makeover
I’m going to show you what they look like without my veneers in which I really don’t want to. So they feel my teeth without the veneers. They just snap on literally they look so amazing. I would like to thank Brighter Image Labs for helping me to regain my smile and helping me to have a great wedding cause now I can smile. I just feel like I have so much more confidence now
So thank you Brighter Image Labs, you’re amazing!
We hear countless stories like Nicole’s Australian Smile Makeover for Bride from clients in areas like Sydney, New South Wales, Melbourne, NSW, Brisbane, Queensland, Perth, Western Australia, Adelaide, South Australia, Gold Coast, QLD, Canberra, New South Wales, Newcastle, NSW, Wollongong, New South Wales, Darwin, Northern Territory
Comparing Brighter Image Lab Cost To Dentist Prices
Imagine needing to change your smile. However, after going to the dentist, you receive a dental treatment plan that’s more expensive than your car. Instead of searching for the Brighter Image Lab cost, you do what most people do: fold up the treatment plan and set it aside, and continue to deal with the pain of a bad smile.
Many people are left in this predicament and their hopes are gone. A Smile Makeover should not cost $10,000 or more. The Lab Direct Process from Brighter Image Lab is specifically designed to save you thousands. Compare the cost to Invisalign dentists charging up to $8000 for adult braces. Our Instant alternatives are only $795!
Brighter Image Lab Cost Challenges the Dental Industry
“At Brighter Image Lab, we didn’t set out to challenge the dental industry.” says Bil Watson, Director of Brighter Image Lab.
“We saw our clients struggling with severe smile problems, and we saw that most of them were out of options. We didn’t spend thousands of hours to painstakingly develop revolutionary new products because we wanted to.
”In the past, people turned to dentists as the sole source of information for a smile solution. With the advancement of the internet, many people are now looking beyond the dental industry for less expensive alternatives.
For most, a real solution just is not attainable. Dental veneers, dentures, and implants are “high end” products within the dental industry and most people aren’t looking for a “high end” product. They need an affordable answer to allow them to smile again.
The Brighter Image Lab Cost Created A Solution
In 2010, Brighter Image Lab created the Press On Veneers to answer the demand for these affordable products. In the beginning, it was a struggle. No one had created a product like this without a dentist, and it wasn’t easy.
The consensus from early clients was, “It’s not perfect, but will you just keep trying? I need this more than you know.
”Brighter Image Lab continued to work on design and made investments in software, technology, packaging and streamlining the process to where they are today. The results from keeping the Brighter Image Lab cost low are amazing.
Now, in a turn of events, dentists are sending their patients to Brighter Image Lab, especially since the introduction of the signature BilVeneers product in 2017. The industry changed because one man saw a need and transformed it into an opportunity.
New Life Smile
Brighter Image Lab is now looking to provide a free solution to those unable to afford even their low cost. Clients who submit their “Smile Story” online are considered for a New Life Smile by the board. Recipients receive a product from Brighter Image Lab absolutely free thanks to generous donations from online donors.
Mr Watson sums it up best, “When people ask us why we did it, we tell them we did it because somebody had to.”
Have a mouthful of poor teeth shaped by a childhood in poverty? Don’t go knocking on the door of a Rich Dentist.
I am bone of the bone of them that live in trailer homes. We grew up next to Tiffany ‘Pennsatucky’ Doggett, the hostile former drug addict from the prison TV drama Orange Is the New Black. You know her by her poor teeth.
Pennsatucky – a scrappy slip of a woman menacing, beating and proselytising to fellow inmates – stole the show during the first season of the Netflix prison series. But amid an ensemble cast of similarly riveting, dangerous characters, it was her grey, jagged poor teeth that shocked viewers into repulsed fixation. She was the villain among villains, a monster that fans loved to hate; ‘Pennsatucky teeth’ became a pejorative in social media.
America’s first glimpse of poor teeth
Actress Taryn Manning’s gnarly, prosthetic teeth startled viewers because, by and large, poor characters in TV and film are played by actors whose whitened, straightened, veneered smiles aren’t covered up. It’s hard to think of characters besides Pennsatucky through whom heinous teeth convey rather than lampoon the physicality of the poor. The first that comes to mind is the derelict serial killer in a movie actually called Monster (2003); as with Manning, Charlize Theron’s Oscar-winning transformation generated astonishment with fake teeth.
In my life, Pennsatucky and her poor teeth are entirely familiar. She’s the slurring aunt who passed out in our farm’s swimming pool while babysitting me, and later stole my mom’s wedding band to buy the drugs that dug grooves in her cheeks. She’s the step-parent whose brain, organs and teeth corroded over the years and now lives in a mobile-home park with my construction-worker dad.
But Pennsatucky’s teeth aren’t just ‘meth teeth.’ They are the teeth of poor folk, of the young grandma who helped to raise me and for decades worked from diner to factory line to a desk job as a probation officer for the county court system in Wichita, Kansas. She was just 35 when I was born, so I knew her as a radiant thing; at the downtown courthouse, where I tagged along – babysitters are expensive – attorneys turned flirtatious near her green eyes, long limbs and shiny, natural-blonde bob. Then at night, in her farmhouse or the tiny brick house we fixed up in a rough Wichita neighborhood, I watched her take out her teeth, scrub them with a rough brush, and drop them into a cup of water with a fizzy tablet.
Prevention isn’t enough to save teeth
‘Brush your teeth and don’t eat too much candy,’ she’d tell me. ‘You don’t want to end up like Grandma.’ She’d widen her eyes and pop her dentures forward so that they bulged from her lips, sending me giggling. In the early 1970s, a rich dentist had pried every one of her teeth, too far gone or too expensive to save, from her 20-something skull. She’s 69 now and has worn false teeth for more than 40 years.
‘I had poor teeth all my life. They were straight and looked OK, but I always had toothaches,’ she tells me when I ask how she ended up with dentures. As I was growing up, the story fluctuated – she was in a car accident, her natural teeth just fell out, and so on. ‘I was excited to have them, knowing I would never have another toothache. Now I think it was pretty stupid, but at the time it was really painful, and I thought I was doing the right thing.’
Poor Teeth is Social Warfare
More than 126 million people in the US – nearly half the population – had no dental coverage in 2012, according to the US National Association of Dental Plans. In 2007, the New York State Dental Journal reported that while only one-tenth of general physician costs were paid out of pocket, nearly half of all dental costs were settled directly by patients. This reflects spending by the uninsured but also those sharing costs with coverage providers; most plans cover routine cleanings but leave patients to pay for 20 to 50 per cent of fillings, crowns and other big-ticket visits. For those who can’t afford to pay that difference, treatment is delayed and poor teeth continue to degrade.
But expense isn’t the only barrier to dental care. Those on Medicaid find that few rich dentists participate in the program due to its low payout. And more than 45 million people in the US live in areas, often rural or impoverished, with rich dentist shortages, according to the US Department of Health and Human Services. Medicare, as a general rule, doesn’t include dental.
In the past year, the Affordable Care Act, or ‘ObamaCare’, has changed many lives for the better – mine included. But its omission of dental coverage, a result of political compromise, is a dangerous, absurd compartmentalization of health care, as though teeth are apart from and less important than the rest of the body.
It wasn’t sugar that guided our dental fates. And it wasn’t meth. It was lack of insurance, lack of knowledge, lack of good nutrition.
Dental care isn’t available to many
About a decade ago, at the age of 50, my dad almost died when infection from an abscessed tooth poisoned his blood and nearly stopped his heart. He has never had dental insurance and has seen a rich dentist only a handful of times when some malady became unbearable. In 2009, according to the US Agency for Healthcare Research and Quality, dental issues caused about 936,000 emergency-room visits and almost 13,000 inpatient hospital stays. Many of these patients had low incomes and dental coverage that restricted care to emergencies or wasn’t accepted by accessible dentists.
‘I notice people’s teeth because mine are so bad,’ Dad tells me during a break from a side job renovating a fraternity house. He has long been the handsome object of crushes, but his teeth have become increasingly askew with time, one of his eye teeth now ragged and long like a rabbit’s for lack of a carrot to file it down. ‘Nutrition affects teeth, right?’
I point out that Gatorade, which he favors when he splurges on a bottled beverage, is full of sugar. But it wasn’t sugar, heaps of which are sucked down daily by the middle and upper classes, that guided his and my grandma’s dental fates. And it wasn’t meth. It was lack of insurance, lack of knowledge, lack of good nutrition – poverties into which much of the country was born.
The poor endure undue criticism
My family’s distress over our teeth – what food might hurt or save them, whether having them pulled was a mistake – reveals the psychological hell of having poor teeth in a rich, capitalist country: the underprivileged are priced out of the dental-treatment system yet perversely held responsible for their dental condition. It’s a familiar trick in the privatization-happy US – like, say, underfunding public education and then criticizing the institution for struggling. Often, the conditions of teeth are blamed solely on the habits and choices of their owners, and for the poor therein lies an undue shaming.
‘Don’t get fooled by those mangled teeth she sports on camera!’ says the ABC News host introducing the woman who plays Pennsatucky. ‘Taryn Manning is one beautiful and talented actress.’ This suggestion that poor teeth and talent, in particular, are mutually exclusive betrays our broad, unexamined bigotry toward those long known, tellingly, as ‘white trash.’ It’s become less acceptable in recent decades to make racist or sexist statements, but blatant classism generally goes unchecked. See the hugely successful blog People of Walmart that, through submitted photographs, viciously ridicules people who look like contemporary US poverty: the elastic waistbands and jutting stomachs of diabetic obesity, the wheelchairs and oxygen tanks of gout and emphysema.
Class warfare knows no boundaries
Upper-class supremacy is nothing new. A hundred years ago, the US Eugenics Records Office not only targeted racial minorities but ‘sought to demonstrate scientifically that large numbers of rural poor whites were genetic defectives,’ as the sociologist Matt Wray explains in his book Not Quite White: White Trash and the Boundaries of Whiteness (2006). The historian and civil rights activist W E B du Bois, an African American, wrote in his autobiography Dusk of Dawn (1940) that, growing up in Massachusetts in the 1870s, ‘the racial angle was more clearly defined against the Irish than against me. It was a matter of income and ancestry more than color.’ Martin Luther King, Jr made similar observations and was organizing a poor-people’s march on Washington at the time of his murder in 1968.
Such marginalization can make you either demonize the system that shuns you or spurn it as something you never needed anyway. When I was a kid and no one in the family had medical or dental insurance, Dad pointed out that those industries were criminal – a sweeping analysis that, whether accurate or not, suggested we were too principled to support the racket rather than too poor to afford it.
A bad smile leads to bullying
My baby teeth were straight and white, and I wasn’t obese – an epidemic among poor kids that hadn’t yet taken hold in the 1980s – but I had plenty of ‘tells’: crooked bangs, trimmed at home with sewing shears; a paper grocery sack carrying my supplies on the first day of school while other kids wore unicorn backpacks. A near-constant case of ringworm infection (I kept a jar of ointment on my nightstand year-round).
The smell of cigarette smoke on my clothes, just as cigarettes were falling out of favor with the middle and upper classes. Sometimes, ill-fitting clothes, as when the second-grade teacher I revered looked at my older cousin’s shirt sagging off my shoulder and said: ‘Tell your mother to send you to school in clothes that fit you.’
In fifth grade, a girl noticed my generic, plastic-smelling, too-pointy boots – a Kmart version of the black leather lace-ups that were in fashion – and for weeks hounded me before and after school, kicking dirt on my shins and calling me Pippi Longstocking.
I had moments of cool clothes and good haircuts, too, and I was a confident child who earned friends and accolades. But I still think of the boy who handed me a dessert cup from his lunch box every day when a mix-up in the free-lunch program left me without a meal card for months.
He pulled from my skull the greyed tooth, cracked perfectly down the middle.
Common throughout those years was a pulsing throb in my gums, a shock wave up a root when biting down, a headache that agitated me in classrooms. While they looked OK, my baby teeth were cavity-ridden. Maybe it was the soy formula in my bottle when they were growing in, or the sugary cereals to which my brain later turned for dopamine production in a difficult home. Maybe it was because our water supply, whether from a rural well or the Wichita municipal system, wasn’t fluoridated. But richer teeth faced the same challenges. The primary reason my mouth hurt was lack of money.
Tooth loss takes am emotional toll
Once, around third grade, an upper molar that had menaced beyond all – the worst toothache I ever had – finally rotted so thoroughly that it cracked in half while still in my jaw. Mom took me to the rich dentist, somehow. The pain was tremendous, he explained, because the pulpy nerve at the tooth’s center was exposed. He pulled from my skull the greyed tooth, cracked perfectly down the middle, and let me take it home. For years, I kept the two pieces in a tiny jewellery box, sometimes taking them out and joining them like interlocking sides of the heart-shaped friendship necklaces I coveted.
Around that time, I had my jaw X-rayed for the first time. The results were grim.
‘You might as well start saving for braces right now,’ my mom recalls the rich dentist saying. We were at the outset of a post-divorce period that would include much moving and a slew of partial-coverage dental insurance plans: employer-based, which would be cancelled with Mom’s regular job switches, and variations on state-funded, poor-kid programs in between. Each time the policy changed, Mom had to find a new rich dentist who would accept our coverage. Then we’d ride out a waiting period before scheduling a cleaning or filling. My dental records were often lost in this shuffle, as was the case with my general health files in doctors’ offices and school districts – I got a new round of shots just about every year for lack of immunization records on file.
There would, of course, be no saving for braces.
It took years to find out whether the X-raying dentist’s pessimistic prediction would come true. My baby teeth were slow to fall out, their replacements slow to grow in. But at some point came the unequivocal, surprising verdict: my teeth grew in straight.
I don’t just mean straight enough, I mean 99th-percentile straight, I mean dentists call hygienists over to take a look.
‘Doesn’t she have pretty teeth?’ they say, my mouth under hot lamps. ‘Are you sure you didn’t have braces? But you whiten them, right?’
I shake my head no and in the dentist’s chair tingle with the bliss of gratitude. That my environment and genes somehow conspired to shake out a bright, orderly smile is a blessing I can’t explain. But I can tell you what preserved the blessing: me.
Following all of the rules
When a health teacher said brush your teeth twice a day, I brushed my teeth twice a day. When a TV commercial imparted that rich dentists recommend flossing daily, I flossed daily. A college room-mate once remarked on the fervor of my dental regimen. After boozy nights, when other kids were passing out, I held on, stumbled to the bathroom and squeezed paste onto a brush. However tired, however drunk, I scrubbed every side of every tooth, uncoiled a waxed string and threaded it into sacred spaces.
Privileged America judges harshly the mouths that chew orange Doritos, drink yellow Mountain Dew, breathe with a sawdust rattle.
If Pennsatucky ever gets out of poverty, it will be thanks in part to a prison-yard fight in the season-one finale, when the upper-class protagonist knocks out her nasty grill; early in the second season, her rotten gums nearly toothless, she blackmails the warden into a new set of teeth. Upon incarceration, Pennsatucky traded meth for ‘born-again’ religious fanaticism, but her new teeth are a harbinger of a more substantive rebirth. If the eyes are the soul’s windows, its door is the mouth – the fence across which pass food, drink, words, our very breath.
Privileged America, ever striving for organic purity, judges harshly the mouths that chew orange Doritos, drink yellow Mountain Dew, breathe with a sawdust rattle, carry a lower lip’s worth of brown chaw, use dirty words and bad grammar. When Pennsatucky gets out of prison, she’ll need respect, rehabilitation, employment. To that end, for all her praying and testifying, Pennsatucky’s pearly gates might be her pearly, albeit prosthetic, whites. She cries with joy in a prison van on the way to get them, and later shows off with an over-the-top smile during laundry duty.
‘You’re acting a little, like, retarded,’ an envious inmate tells her.
‘I’m not retarded,’ she says. ‘I got new teeth!’
The emotional effects of poor teeth
When I was a young adult, I learnt I’d been born without wisdom teeth. The dentist told me I was ‘evolutionarily advanced’ since human beings, no longer in the business of tearing raw flesh from mastodon bones, don’t need so many teeth now. So many TV shows, bad jokes and bucktoothed hillbilly costumes in Halloween aisles had suggested that my place of origin made me ‘backwards’, primitive and uncivilised, that the dentist’s comment struck me deeply, just as in fourth grade when I read the word ‘genius’ in a school psychologist’s evaluation notes to my mother and wept on the sidewalk.
Having straddled a class divide and been wrongly stereotyped on both sides of it, throughout my life I’ve found peace in the places and things that don’t evaluate my status: nature, animals, art, books. ‘I sit with Shakespeare,’ wrote du Bois in The Souls of Black Folk (1903), ‘and he winces not.’ Social disadvantage and hazard engender what he called ‘double consciousness’, the ever-present awareness of more than one self. For du Bois, his most challenging two-ness in the wake of slavery was to be educated and black – a tension of socialisation still at work, to be sure, as President Barack Obama’s raw first memoir attests. Today, for me and millions of people in the US living on one side of a historic income gap, the defining double consciousness is to be educated and poor.
You can’t escape your class
The latter, for many of those who suffered losses after the economic collapse of 2008, is a terrifying new identity, its horror projected on to Pennsatucky’s serrated mouth and hard to reconcile with the Americans they thought they were. But in my academic and professional ‘climbing’, I learnt early and often that one doesn’t leave a place, class or culture and enter another, but rather holds the privilege and burden of many narratives simultaneously.
Friends who know my background sometimes kid me when I’m drunk and misconjugate a verb or slip into a drawl, or when, thoroughly sober, I reveal a gross blind spot in the realm of book-learning (if, say, the question involves whatever one learns in sixth grade, most of which I spent playing in red dirt outside a two-room schoolhouse near the Oklahoma state line). They smile at the pleasure I take in scoring solid furniture from yard sales or, once, for expressing delight over a tiny cast-iron skillet, a miniature version of the pan my grandma once used to fight a drunken stepfather off her mother. I enjoy the kidding and feel appreciated when they recognize the true clichés that weave my story.
Mis-education knows no class
But here’s the thing: wealthy people use cast-iron skillets and bad grammar, too. It’s just not their narrative and thus passes without remark. I’ve observed fellow journalists, the same ones who made trailer-park tornado survivors famous for a loose grip on the past participle, edit dumb-sounding quotes by city commissioners to suit the speaker’s stature.
And while I took the education I wasn’t given through libraries, encyclopedias and my former stepfather’s New Yorker subscription, plenty of members of the middle and upper classes refuse or lack the ability to seize the opportunities handed them.
It can be useful to acknowledge the cultural forces that carve us, or edifying to indulge in the tropes of our assigned narratives, but true distinctions of character, intelligence, talent and skill exist at the level of the individual, not of the class – or the ethnicity, the gender, the sexual orientation, the religion and so on. To claim otherwise, as we’ve discovered across time and countless persecutions of our own doing, is at best an insult and at worst an excuse for enslavement and genocide.
The liberal proponents of Occupy Wall Street are often the same people who think Southerners are inbred and Walmart shoppers slovenly miscreants.
Your social position follows you
In Thomas Harris’s best-selling crime-novel series, the FBI consults the imprisoned serial killer and mastermind psychiatrist Hannibal Lecter in its search for ‘the Tooth Fairy’, a family-slayer who bites his victims with dentures made from a mould of his grandmother’s distorted, razor-sharp teeth. Years after that manhunt, the FBI again turns to Lecter for help; this time, the refined sociopath – a former philharmonic orchestra board member and mannerly purveyor of his victims’ flesh – finds it more interesting to analyze the agent than the latest case.
‘You know what you look like to me, with your good bag and your cheap shoes?’ he asks the young agent Clarice Starling – who comes from the same place as Pennsatucky but whose intellect, health, grit and ambition, presumably, landed her on the right side of the prison bars. ‘You look like a rube. A well-scrubbed, hustling rube with a little taste. Good nutrition’s given you some length of bone, but you’re not more than one generation from poor white trash, are you, Agent Starling? And that accent you’ve tried so desperately to shed: pure West Virginia. What is your father, dear? Is he a coal miner?’
Take a good look at yourself
Lecter’s condescending soliloquy from a cell decorated with sketches of the Duomo cathedral in Florence – a place Starling surely hadn’t heard of when she left her family sheep farm for the FBI Academy at Quantico – hits home but doesn’t derail her. His most famous line – the aggressive posturing about fava beans and good Italian wine – happens when Starling sends a psychological evaluation through the glass and tells him to look at his damn self. We should do the same in the US, where the liberal proponents of Occupy Wall Street are often the same people who think Southerners are inbred and Walmart shoppers slovenly miscreants with no social awareness.
A century ago, du Bois wrote: ‘The problem of the 20th century is the problem of the colour line.’ The problem of the 21st century is that of the class line. For the American Dream to put its money where its mouth is, we need not just laws ensuring, say, universal dental care, but individual awareness of the judgments we pass on people whose bad smile – or clothes, waist lines, grocery carts, or limps – represent our worst nightmares.