Tag Archives: dentist office

Removable Veneers by Brighter Image Lab

Smile again with removable veneers

School is out and summer is upon us! Warmer weather makes everyone yearn to be outside, get active, and get some sunshine. Summer is also the time when we catch up with friends, travel, and visit family. Some people dread these events rather than anticipate them because of a challenged smile. Without removable veneers, a bad smile leaves you uncomfortable in social settings where you have to hide your smile.

Snap-On Smile introduces removable veneers

Lumineers and Snap-On Smile have historically offered a way past that challenge with removable veneers through your family dentist. The Snap-On Smile was created to bring people into the closest dentist office. Offered as an entry level component to Lumineers porcelain veneers, only dentists carry them. People with bad teeth visited a dentist asking for removable veneers, hoping for a quick fix to a bad smile.

However, nobody wants to go to the dentist to find out they aren’t a candidate for removable veneers. Moreover, when asked, “How much does Snap-On Smile cost,” most people find that $3000.00 for removable veneers is beyond their means. With no dental coupon or low-income dental care offered for the Snap-On smile, there was no option in the past. Insurance does not typically pay for cosmetic procedures, and there were no Snap-On Smile alternatives. That leaves two bad choices: pay a lot for a Snap-On Smile or suffer with a challenged smile.

Removable Veneers by Brighter Image Lab

Press On Veneers

But that isn’t the case anymore. Bil Watson of Brighter Image Lab believed that people deserved better. Rather than approaching the problem as solely dental issue, Bil knew there was a better way to make help affordable and available without a dentist. He tackled the problem not from a dental perspective, but from a purely technological standpoint.

In much the same way that sunglasses keep the glare out and afford you a level of comfort and obscurity without a prescription from an optometrist, removable dental veneers provide a similar relief for people who simply want the social comfort of covering their teeth from the judgment of others.

Contact Brighter Image Lab

If you’re one of the people dreading summer activities and social engagement because of a bad smile, you need to visit BrighterImageLab.com. Call Brighter Image Lab and ask to speak to Laurie Hall to find out how Press On Veneers can help you enjoy your summer by introducing you to a temporary, removable smile enhancement.

Dentist Office

How dental marketing keeps me from visiting the dentist office

School was out! I think the only person more excited about the end of school, besides the school staff, was me. No more 6:30 wake up alarms for a solid month. Looking forward to a full seven hours of sleep, excitement filled my inner being. Then the reality of summer chores hit me. My list included athletic physicals, lawn mowing in the brutal Texas heat, and the dreaded trip to our local family dentist office.

Going to teeth cleaning was about as much fun for me as—nothing I can think of. As the Rolodex of chores whirred through my head, I paused at the dentist office to try for a second to wrap my mind around why I dreaded the task so much. Unlike so many people, I have insurance and access to dental health services.

Every dentist office was the same

The dental care associates that we had seen were all nice enough, but something about the process always put my teeth on edge, literally. It was never better in one dentist office than another. In a small town, my insurance company paid for X-rays I didn’t have time for. In a large town, I waited so far past my scheduled time that I felt like sending the dentist office a bill for my hourly rate.

Thinking it through, I realized that I feel constantly bombarded with dental marketing without any corresponding perceived value on my part. You see, if I felt “cared for” when I left, I might feel differently. However, I can barely tell one stagnant waiting room equipped with 24/7 Disney from another.

Dentist office or car dealership?

Between the Groupon offers, the Internet pop-ups, and the waving Zoom teeth whitening balloons, I feel stalked by dental professionals who see me as nothing more than a dollar sign and never as a person with financial difficulties. In fact, the only place that I have felt that hunted is the new car lot. Like so many people, I’ve sneaked in late at night to a closed chain car dealership just to avoid feeling like a bunny rabbit coated in Marinara sauce. All in the attempt to make an informed decision absent the sales pressure.

Dentist Office

Between the Groupon offers, the Internet pop-ups, and the waving Zoom teeth whitening balloons, I feel stalked by dental professionals who see me as a dollar sign and never as a person. In fact, the only place that I have felt that hunted is the new car lot. Like so many people, I’ve sneaked in at night to a closed dealership just to avoid feeling like a bunny rabbit coated in Marinara sauce. All in the attempt to make an informed decision absent the sales pressure.

The dentist office tacks cancer screenings and gum tissue measurements and a whole list of things they never did in the past onto my bill without question. Every time I pass a dentist office with the waving balloon I wonder why he’s so broke that he’s scrambling for my kid’s fluoride treatment like it’s the only thing that’s going to buy his lunch that day.

We need dental care, not dental retail

It wasn’t always that way. Dental care used to rank right next to medical care on the list of respectable professions. In the past, the only reason to dread going to the dentist office was the drill. Today, that’s the least of my worries. Oral hygiene shouldn’t be a fight. Anyone should be able to walk into a dentist office that is clean and calm, and feel like that professional has your best interest at heart. That’s what’s they used to call “a practice”. I would give my business to a place like that in a heartbeat. For life.That’s what people want when they need dental help. They’re fighting to protect themselves from professionals taking more and giving less. Less empathy, relationship, time, and education. Less dedication to the patient. The effect is endemic. The consequences for peoples’ oral health and the dentists who serve us is verging on catastrophic.

It’s not the dentists’ fault

Completing years of training, student loans, obtaining a license, and opening an office just to beg people to come in. Discounting procedures, installing iPads, and renting giant roadside balloons to bring patients in. Having to practice creative dentistry just to make it? Something is utterly broken.The dentists and we suffer this together, and yet we seem pitted against each other. Having gone through the issue, I came to the root of it: As a pacifist, I avoid conflict. I don’t want to fight my dentist (or anyone), and so I do the next best thing—Avoidance. Informing myself, I felt empowered with both my own interest and my dentist’s interest at heart.

The fight with the dentist office continues…

I felt the best approach was to get educated before going in. Knowing we’d engage in the same bi-yearly argument regarding fluoride treatments for kids, I prepared myself. I pulled up research and Youtube to see what was going on in the fluoride debate these days. Turns out, the tickle I felt about too much fluoride was real. But that’s an issue for another day.

There are a lot of really great dentists out there. Sometimes, in our line of work, it’s easy to forget that. Often, it seems there is a better chance of a rich dentist overcharging people through creative diagnosis than a good dentist helping them. But that’s not true. Most dentists are good people, trying to do a good job for their patients. We don’t dislike dentists. In fact, those who get to know us really do see the value in what we offer. As a result, many end up working WITH us in a truly symbiotic relationship.

What is ‘Disruptive Technology’?

The reality is that our Lab Direct Products anger a big portion of the industry. In marketing terms, we’re considered a ‘disruptive technology’. That’s just a fancy way to say we’ve found a new way of doing things, changing the status quo. Changing the status quo can be upsetting for the people who are locked into maintaining the status quo. Dentists like the status quo… So most doctors labeled a “rich dentist” don’t like us.

The following exchange occurred earlier this week in the comment section of one of our YouTube videos. A “rich dentist” out of Atlanta Georgia decided to voice a rather unfavorable opinion of our company although, he never actually dealt with us at all. Moreover, he had no idea that our CEO was logged in at the time and prepared to defend our business vehemently.

Dr. Justin Scott: seriously though, i understand your argument that these are temporary fix for people that aren’t ready to pay for what is actually needed and to get them through until they are ready but this is deceptive in that you are saying that people shouldn’t pay thousands of dollars for traditional veneers and that this was a better idea.. very unethical…

Discovery of a “rich dentist”

(Through research we learned this “rich dentist” set up his practice in one of the wealthiest neighborhoods in the state. Filled with iPads, flat screen TVs and maintaining a top-shelf website, their office caters to affluent clientele.)

Brighter Image Lab: Dr. Justin Scott and Dr. Lydia Muccioli of Pure Dental Health; I respectfully – whole heartedly disagree. You cannot speak for the same people you refuse to serve. You cannot sit in your ivory tower in one of most expensive areas of Atlanta GA, searching to attract wealthy clients (the ones who need you the least) and talk down a product that you could be using to put many people back to work – back to looking and feeling better and back to not being ashamed to simply smile in public.

Even when money isn’t a factor, many people still would not choose to give a dentist between $5,000 and $15,000 to grind their existing teeth (prep for traditional veneers) just to be able to smile. Removable Dental Veneers are advancing in design and technology everyday and everyday we hear from clients that walked out of a dentist office holding a ridiculous $13,000 (so called) treatment plan and tell us their dentist advertised low cost snap smiles but really just tried to get them to filling out a credit app for financing and payments on a more invasive procedure. You’re using the solution people actually want as bait to up-sell them. I think that is deceptive. I think that is unethical!

Often, A “Rich Dentist” Sells Similar Products

Dr. Justin Scott: We do snap on smiles for temporary purposes. We also educate people that over time these will encourage further deterioration and breakdown and eventually will lead to catastrophic failing in the inability to wear anything but a denture. You are speeding up that process my friend and not educating people along the way of the consequences. You should be telling people this is a bandaid for temporary esthetic improvement and not downplaying the importance of health.

Brighter Image Lab: Dr. Justin Scott, The fact you think that people will actually confuse putting a removable, cosmetic veneer over their teeth, with an oral health treatment shows just how little you think of your patients and their intelligence. Why don’t you come out and say what you keep dancing around? You think people are too stupid to know that difference between covering their teeth and fixing their teeth. We disagree with your elitist attitude, we disagree with your assessment of your patients’ intelligence and we disagree with your industry for being so blind to the real need around you, and so quick to find fault in others trying to help.

It’s all about the information

Dr. Justin Scott: It’s not about lack of intelligence it’s about not having the information. I’m sure they know something is wrong but they don’t know how to fix it. My point is that your post makes the assumption that it is unnecessary to spend money at the dentist and that your product fixes that. It doesn’t and that is wrong. You can make whatever assumptions about me you like but maybe you should just change your marketing content to remove any suggestions that paying money for a professional dental work is anything other than absolutely necessary and inevitable. I’m not even saying you should not promote your benefits. I am not saying you should warn them that there teeth could get worse (although ethically you should). I’m just saying don’t pretend like dental recommendations are somehow unnecessary

The “Rich Dentist” Revelation

(We also learned that the “rich dentist” in this office was purchasing fake online reviews. So, in the interest of full disclosure, we posted that information publicly.)

Dr. Justin Scott: And then you have the nerve to leave a bad review on my website. Unethical indeed

(Dr. Scott then decided to “help” some other commenters by giving them false information about our product.)

A “Rich Dentist” Likes The Status-Quo

Brighter Image Lab: Again you know nothing about my product… the thousands of hours it took to develop it… or the thousands of dollars spent with Harvard and MIT research developers. If a patient told you they were wearing Invisalign all day – you would not dare offer the same advice in a public venue. As for the bad review – I’ve certainly had a bad experience from a dentist trying to promote their practice by appearing to be ‘all knowing’ on a product they know nothing about- have never seen and for which they’ve never attempted to consider the possible advantages. It should bother everyone who reads this that you simply have yet to admit you know nothing about how to make our product, yet you blindly instruct others as to what is does and how’s its made.

You don’t know me, to call me unethical is just you rich doctor way of cursing at me because you’ve been faced with a subject you don’t understand. You do not know my work ethic, dedication, passion or where my choices come from.

The Real Problem with a “Rich Dentist”

Brighter Image Lab: The real problem is this: Dentists all over the country refuse stand up against the State Dental Boards, or push back against the status quo. If dentists like you could fight to make dentistry more accessible, more approachable, more affordable – find a way to make teeth cleaning easier to get than a tattoo or tongue piercing -then dentist offices across the country would have lines out the doors instead of sitting nearly empty, chasing cancellations and drawing in soccer moms that will fall for your cheap teeth whitening scam and fake yelp reviews.

​Until then, I’m sure you’ll continue to troll the internet and continue being very concerned about one bad review stemming from a fight you started out of ignorance.

No Desire to fight with any “Rich Dentist”

We want you to understand that we don’t go around looking to argue our belief system with a “rich dentist”. We don’t think what we do requires us to defend it. Our clients are the justification we need to continue to provide low-cost smile makeovers to people who really need them. It shouldn’t take making a trip to Tijuana to get dental veneers. People sometimes ask why we don’t sell through dentists. Well, this interaction with a “rich dentist” is a big part of it. A lot of doctors labeled a “rich dentist” don’t remember what it’s like to see their bank account empty once the bills are paid, and too many are more concerned with upgrading their lease to the new BMW than finding a way to make dental work REALLY- TRULY affordable.

Supreme Court rules limiting teeth whitening unconstitutional

U.S. Supreme Court rule – dentists cannot regulate teeth whitening

Supreme Court rules limiting teeth whitening unconstitutional

The U.S. Supreme Court ruled Wednesday that the North Carolina dental board does not have the authority to regulate teeth whitening services. By a 6-to-3 vote, the court said that the state board, composed mainly of dentists, violated the nation’s antitrust laws by attempting to regulate teeth whitening competitors.

Teeth whitening at a dentist’s office can be expensive, so non-dentists started offering the service at a lower price at spas and shopping centers in North Carolina. The state board of dental examiners, which consists mainly of dentists, accused the non-dental teeth whitening businesses of practicing dentistry without a license. As a result, the board ordered them to stop regulate teeth whitening companies or face potential criminal charges.

Dentists regulate teeth whitening for personal gain

At that point, the Federal Trade Commission intervened to block the board’s actions. A lower court sided with the FTC. They agree state regulatory power ends when it gives private dentists the power to unlawfully knock out their teeth whitening competitors for personal gain.

On Wednesday, the Supreme Court also sided with the FTC. Writing for the six-justice majority, Justice Anthony Kennedy said that it is not even clear under North Carolina law that teeth whitening “constitutes the practice of dentistry.” He noted that states are normally immune from the federal antitrust laws. But in a case like this, where private dentists dominate a state dental board, he said, there is too great a risk of “self-dealing.”

The solution, he observed, is disinterested state authorities providing clear and active supervision to regulate teeth whitening. Unfortunately, the nation’s highest court found that did not exist in North Carolina.

What this means for other states

Almost all dental boards in the United States develop standards of professional conduct and dental care. These include continuing education requirements to maintain a high level of integrity and performance in the practice of dentistry. However, according to FTC records, a number of regulating dental boards have overstepped their authority. They make decisions not to “protect the public,” but to protect the special interest group they represent.

This decision not only affects the other states, but carries a mandate. States may only regulate teeth whitening through disinterested state authorities.

Affordable Dental Choice (That Doesn’t Involve A Dentist)

Lack of an Affordable Dental Choice

Every day we are confronted with numerous choices: Get up bright and early or hit the snooze button? Healthy lunch or fast food? This got my office to questioning, why is there not an affordable dental choice?

When your teeth are bad you go to a dentist. Simple, right? Yes, quite simple – if you have access to a dentist office and the often thousands of dollars associated with fixing your teeth.

One could argue that those with bad teeth who don’t have a great deal of disposable income do have an affordable dental choice – stop smiling. We simply aren’t willing to accept that.

The many reasons why teeth deteriorate, are due to: genetics, accidents, and poor oral health.

No Affordable Choice Perpetuates A Bad Smile

Imagine a single mother born with crooked teeth. Her family wasn’t able to afford braces, and really had no dental choice. Now that she’s a mother herself any money she may have leftover is going towards her children.

This woman mostly likely An affordable dental choice doesn’t involve the dentist doesn’t have the $10,000 necessary to go to the dentist and get her smile fixed.

Until Brighter Image Lab recently created Press On Veneers, she hasn’t had any affordable dental choices besides strained, close-lipped smiles.

Let’s face it: your smile says a lot about you. We live a world where people are striving to be a “perfect 10”, therefore, there is a lot of judgment. A nice smile is the best way to make an excellent first impression.

The Absence of Choice is Costly

Affordable Dental Choice (That Doesn’t Involve A Dentist)

Having a substandard smile truly can hold you back in life. As a result of a bad smile, a less qualified candidate may receive the promotion you deserve. You may not receive deserved recognition, or you may feel unable to date the person of your dreams.

The lack of dental choice has some calling beautiful smiles – “million dollar smiles”.

Studies have shown that people with less than desirable smiles earn over $1,000,000 less in household income over their lifetime than those with attractive smiles, but now there is an affordable dental choice.

Brighter Image Lab is the Affordable Dental Choice

In conclusion, the answer is not more dentists. The answer is more dental choice. Consequently, Brighter Image Lab is proud to offer an affordable dental choice with Press On Veneers™.