About Brighter Image Lab a message from our CEO Bil Watson

About Brighter Image Lab from Bil Watson - Director

About Brighter Image Lab (BIL)

An "About Us” page has always been interesting to me because if you're on this page, it's usually for one of these 3 reasons:

  • You're a potential client and you're making some hard decisions about trust and moving forward with us,
  • You're a competitor looking to size us up - It's cool. We get it. Or...
  • You're an investor / donor, or dentist looking to make some important decisions.

Fair enough. So with that said let me introduce myself and our company.

My name is Bil Watson, I'm the founder and CEO of Brighter Image Lab. In 1997, I established our Lab Direct™ process - that allowed people the choice to improve their own smile, without going to a dentist.

I never planned to be a pioneer in the industry - I just showed up first and fought some hard fights. Now here we are, 20 years later with the same name and phone number - I feel like that alone says a lot. Last I checked we've helped over 300,000 clients and created almost 70,000 custom designed dental veneers with our Lab Direct Process (and not a single Dentist Visit).


I'm also proud that most of our team has been here and grown with me throughout the years. Laurie Hall, Tiffany Andrews, Trey Murray - they’ve each spent close to 15 years helping me build and grow this company. With more valued team members coming along as we built. Their skills, energy and focus have been felt since the day they showed up.

It's taken a lot of hard work to "get Lucky": I hear often that we've been lucky because our timing was good for new innovation and technology. I don't know if any of us felt very lucky at the beginning. And if I had to place the blame somewhere - It would be that we're hard workers! I'd tell anyone that I'm a worker and been fortunate enough to attract a team of workers with good energy and focus.

Our team’s focus has taught me a lot about who we are and more importantly who we are not. We know who we serve and that we are not for everyone. We’re not Amazon or Zappos ... and were okay with that.


We've developed a process that works for clients that are willing to work with us - through our design process. It's a partnership, where our clients start the job and we finish it. When followed, our Lab Direct System is proven.


We live by the Motto that we always work with clients that work with us - We hope anyone considering a purchase will honestly ask themselves if they can communicate in a calm professional manner and allow us the time to design and/or redesign their new smile until it's right. It's a system that works well and we believe in it.

We've had the good fortune of offering most of our clients a product that's exclusive in custom quality and for most it's been a pain killer that no one else was willing to make available. We just believed someone had to do it.

Brighter Image lab -People always ask me how the company was named. - Truth is, when this all got started I knew that if I was going to build and develop a company I would have to be willing to put my name on it,- so in short Brighter Image Lab came from my first name BIL. As for the CEO title, I put it right next to "Head Bottle Washer" because at the end of every day - I'm here. I'm on the job, making sure we're ready for a better tomorrow - like all head bottle washers do.

Everything else speaks for itself so I hope this page has helped you know and understand more About US..

Bil Watson
Brighter Image Lab - Director

Offices in the United States, United Kingdom, Australia 


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      Select Your Veneers:

      Press On VeneersBIL Veneers

      Select Your Arch:

      Upper ArchLower ArchBoth Arches

      My estimated Credit Score is:

      I'm prepared to make the down payment of:

      $149

      (plus 3-way processing)


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      From the palm of your hand - Lab Direct w/ No Dentist

      All Veneers Made For Every Day Use
      Yes I'm asking to be accepted as a new client of Brighter Image Lab

      YES, I'M ASKING TO BE ACCEPTED AS A NEW CLIENT OF BRIGHTER IMAGE LAB

      I understand that the full price for Removable Veneers is substantially higher than the prices displayed on this site, and would like to take advantage of the 60% limited time special discounted pricing and only pay listed price plus $46 for the 3-way shipping and processing. I also understand that receiving this discount is contingent on my adherence to the Terms and Conditions linked below. I understand that each set of veneers are custom made for me, that available spots for new clients are limited. By ordering, I confirm I am fully committed to the process and I understand that any payment is non-cancelable and non-refundable and I confirm I have read and agree to all of the terms & conditions.

      I understand that the full price for Removable Veneers is substantially higher than the prices displayed on this site, and would like to take advantage of the 60% limited time special discounted pricing and only pay listed price plus $46 for the 3-way shipping and processing. I also understand that receiving this discount is contingent on my adherence to the Terms and Conditions linked below. I understand that each set of veneers are custom made for me, that available spots for new clients are limited. By ordering, I confirm I am fully committed to the process and I understand that any payment is non-cancelable and non-refundable and I confirm I have read and agree to all of the terms & conditions.

      NEW Limited Time
      45
      Days
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      Hours
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      Minutes
      47
      Seconds

      Don't Wait - Order Today!

      $300 off Second Arch
      The Original PressOn Veneers

      PressOn Veneers Our classic, beautifully designed, and 100% Digitally Processed Removable Veneers. Full Retail Price: $1791.40

      PressOn Veneers start at $149 down with $24 weekly payments and include the following processes and procedures:

      • Original PressOn Veneer
      • Only Available in Natural Shade
      • 0.7 to 1.7mm Average Thickness
      • 3-5% of Gumline May Show
      • Initial Impression System Free
        (Discounted Impression Systems available if required)
      Single Arch Top OR bottom Double Arch Top AND bottom

      $

      **

      795.00

      full RETAIL PRICE: $1791.40 

      Only 20 spots remaining this week!
      Best Value Option
      $400 off second arch
      BIL Veneers, now available in three shades
      BIL Veneers MasterCraft #1 Most Popular

      BIL Veneers: Our Master Crafted Veneers. Redesigned from the ground up to be Thinner, More Detailed, and Stronger than ever before. DDS Regular Price: $2197.40

      BIL Veneers includes all traditional Press On Veneers features plus:

      • Hand Fabricated Fine Detailing
      • Ultra HD Impression Scanning
      • Micron 4x Ultra-Thin Contouring
      • New Topographic Bite Articulation™
      • Master Design w/ Ext. Design Time
      • Designed w/ Sure Fit Seal Technology
      Single Arch Top OR bottom Double Arch Top AND bottom

      $

      **

      995.00

      full retail price $2197.40

      Only 15 spots remaining this week!
      $500 off second arch
      IncrediBIL Veneers by Brighter Image Lab

      IncrediBIL Veneers:  The newest addition to the Brighter Image Lab family of veneers features unique light reflecting properties. DDS Regular Price: $3152.00

      IncrediBIL Veneers includes all traditional and BILVeneers features plus:

      • Exclusive Translucent Material
      • Complete Facial Analysis
      • Fully Dynamic Smile Design
      • Digital Microscaling for thinness
      • Targeted Inter-Oral Digitization
      • Limited Availability
      Single Arch Top OR bottom Double Arch Top AND bottom

      $

      **

      1495.00

      full retail price $3152.00 

      Only 15 spots remaining this week!

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      Lab Direct - Worldwide

      Your Smile Makeover in 3 Easy Steps

      Step 1: Order your impression online or by phone and receive our Lab Direct Impression System

      Brighter Image Lab Impression System

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      Step 2: Using the Lab Direct Impression System, make impressions of your teeth by watching this detailed step-by-step video or calling one of our trained smile specialists for instructions.

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      Step 3: Receive your veneers and begin wearing them. It's that simple!

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      Submit Your Photos for a FREE Facial Analysis and a Chance at a Free Smile Makeover

      You may also qualify for discounts or other special offers.

        Submit your photos for a FREE CONSULTATION!

        Upload a Full Face Photo
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        Your Story
        Do you have any special events coming up? YESNO

        I hereby authorize the use of my likeness and/or story for any and all purposes. I agree that Brighter Image Lab will not be held liable for any loss, damages of injury associated with applying for, accepting, or using their new smile. I agree that Brighter Image Lab retains the right to make any and all decisions as to the nature of the products or services being rendered and/or to cancel any agreement or work being done for any reason whatsoever. By submitting this form, I confirm I have read and agree to all of the terms & conditions.


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        Submit Your Photos for a FREE Facial Analysis and a Chance at a Free Smile Makeover

        You may also qualify for discounts or other special offers.

        The Systemic Smile Makeover: Evaluate - Plan - Stage - Design - Create




          Upload a Full Face Photo
          Upload a Close-Up Photo





          Your Story

          Do you have any special events coming up? YESNO

          I hereby authorize the use of my likeness and/or story for any and all purposes. I agree that Brighter Image Lab will not be held liable for any loss, damages of injury associated with applying for, accepting, or using their new smile. I agree that Brighter Image Lab retains the right to make any and all decisions as to the nature of the products or services being rendered and/or to cancel any agreement or work being done for any reason whatsoever. By submitting this form, I confirm I have read and agree to all of the terms & conditions.


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