About Brighter Image Lab (BIL)

An “About Us” page has always been interesting to me because if you’re on this page, it’s usually for one of these 3 reasons:

  1. You’re a potential client and you’re making some hard decisions about trust and moving forward with us,
  2. You’re a competitor looking to size us up – It’s cool. We get it. Or…
  3. You’re an investor / donor, or dentist looking to make some important decisions.

Fair enough. So with that said, let me introduce myself and our company.

My name is Bil Watson, I’m the founder and CEO of Brighter Image Lab. In 1997, I established our Lab Direct™ process — which allowed people the choice to improve their smile, without going to a dentist.

I never planned to be a pioneer in the industry, I just showed up first and fought some hard fights. Now here we are, 20 years later with the same name and phone number — I feel like that alone says a lot. Last I checked we’ve helped over 300,000 clients and created almost 70,000 custom designed dental veneers with our Lab Direct Process (and not a single dentist visit).

I’m also proud that most of our team has been here and grown with me throughout the years. Laurie Hall, Tiffany Andrews, Trey Murray — they’ve each spent close to 15-20 years helping me build and grow this company. With more valued team members coming along as we build. Their skills, energy, and focus have been felt since the day they showed up.

It’s taken a lot of hard work to “get lucky.” I often hear that we’ve been lucky because our timing was good for new innovation and technology. I don’t know if any of us felt very lucky at the beginning. If I had to place the blame somewhere, it would be that we’re hard workers! I’d tell anyone that I’m a worker and have been fortunate enough to attract a team of amazing workers with good energy and focus.

Our team has taught me a lot about who we are and more importantly, about who we are not. We know who we serve and that we are not for everyone. We’re not Amazon or Zappos, and we’re okay with that.

We’ve developed a process that works for clients who are willing to work with us through our design process. It’s a partnership, where our clients start the job and we finish it. When followed correctly, our Lab Direct System is proven by the results.

We live by the motto that we always work with clients that work with us. We hope anyone considering a purchase will honestly ask themselves if they can communicate in a calm, professional manner and allow us the time to design and/or redesign their new smile until it’s right. It’s a system that works well, and we believe in it.

We’ve had the good fortune of offering most of our clients a product that’s exclusive in custom quality and for most it’s been a pain killer that no one else was willing to make available. We just believed someone had to do it.

Brighter Image Lab— people always ask me how the company was named. Truth is, when this all got started, I knew that if I was going to build and develop a company — I would have to be willing to put my name on it. So in short, Brighter Image Lab came from my first name BIL. As for the CEO title, I put it right next to “Head Bottle Washer” because at the end of every day, I’m here. I’m on the job, making sure we’re ready for a better tomorrow — like all head bottle washers do.

Everything else speaks for itself, so I hope this page has helped you understand more about us.

Bil Watson
Brighter Image Lab – Director
Offices in the United States, United Kingdom, Australia

Finance Your New Smile
1-Minute Smart Smile™ Financing

6 Free Bonus Gifts

For Fully Registered Clients



Days  


Hours  


Minutes  

Don't Wait - Order Today!

BILHygenix™ Antibacterial Foam

-A Easy Clean In 60 Seconds

-No Harmful Ingredients

-Kills Odor Causing Bacteria

-$17.50 Value

BILHygenix

Bilistic™ Blue Whitening Light

-A Must Have Teeth Whitening Tool

-Adaptable Smart Phone Ports For Easy Use

-2 Bleaching Gels, 2 Detoxification Serums Included

bluebleachlight-wsyringes

Brighter Image Lab SMILE Wristbands

-From Brighter Image Lab®

-Spread Awareness Of "Peace Begins With A Smile"

-Help people who need us the most!

Bracelett-short.png

Veneer Buffing / Polishing Kit

-Buffering Block To Touch-Up Your Veneers

-Polishing Cloth To Re-Shine Your Veneers

-Keeps Your Veneers In "Like New" State

-$24.00 Value

PolishingBlock.png

Entered To Win A Free Duplicate Veneer

-A Backup For Emergency Events

-Keep It In Your Home Or Office

-Matches The Original Design & Fit

-Never Be Without Your New Smile!

veneer-case

25% Off Future Veneers & Accessories

-Save 25% On Future Purchases

-Works On All Added Features For Veneers

-Use It To Purchase A 2-Year Warranty

-Put Express Processing On Your Veneers

discount-card-bonus.png

** 6 Free Bonus Gifts are only available for clients who fully registered their veneer warranty, and provide after pictures of their new smile. Limited availability – while supplies last.  **

IncrediBIL Veneers®, the first removable dental veneers designed to compete with cosmetic dentistry. Crafted with an exclusive translucent resin for a natural, light-reflecting finish, they stand out against our other veneer offerings for the added time and precision devoted to every stage of the design process. Full Retail Price: $3152.00

BIL Veneers®—our signature middle-tier option, striking the perfect balance between quality and value. Prior to the introduction of the IncrediBIL Veneers®, they showcased our most cutting-edge technology, offering a significant upgrade from our original PressOn Veneers™ and setting a new standard in smile innovation. Full Retail Price: $2197.40

PressOn Veneers™ – The orignal snap-on veneer. Even though this is our entry-level option, it still surpasses ANY competitor’s knock-offs in both quality and design. For those seeking a higher level of craftsmanship, our IncrediBIL® & BIL Veneers® are the most realistic-looking removable veneers available on the market today. Full Retail Price: $1791.40

  • Light Reflecting Translucent Resin – White & Ultra White Shades
  • Our Thinnest Veneer – Hand-Detailed with Precision & Polished to Shine
  • Ultra-Realistic Look – Blends Seamlessly with the Gumline
  • Deepest Incisal Margins – More Lifelike Dimensional Effect and Enhanced Depth
  • 4x Contouring & Digital Microscaling
  • HD Impression Scanning & 3D CAD/CAM Processing
  • Natural & Ultra White Shades (Translucent Resin exclusive to IncrediBIL®)
  • Thin & Lightweight (0.5-1.0mm)
  • Hand-Detailed & Polished to Shine
  • Sits Close to the Gumline
  • HD Impression Scanning
  • 3D CAD/CAM Processing
  • 4x Contouring 
  • Digital Microscaling
  • Deep Incisal Margins
  • Only Available in Natural White (No Ultra White or Translucent)
  • A Noticeably Thicker Veneer (0.7 to 1.7mm)
  • 3-5% of Gumline May Show
  • 100% Digitally Designed
  • Buffed to a Shine (No 4x Contour like IncrediBIL/BIL Veneers®)

IncrediBIL Veneers®, the first removable dental veneers designed to compete with cosmetic dentistry. Crafted with an exclusive translucent resin for a natural, light-reflecting finish, they stand out against our other veneer offerings for the added time and precision devoted to every stage of the design process. Full Retail Price: $3152.00

  • Light Reflecting Translucent Resin – White & Ultra White Shades
  • Our Thinnest Veneer – Hand-Detailed with Precision & Polished to Shine
  • Ultra-Realistic Look – Blends Seamlessly with the Gumline
  • Deepest Incisal Margins – More Lifelike Dimensional Effect and Enhanced Depth
  • 4x Contouring & Digital Microscaling
  • HD Impression Scanning & 3D CAD/CAM Processing

To view pricing, complete the form below. Exclusive discounts are shared with our most interested clients—keep an eye on your email.

Single Arch
Double Arch
$3152
$ 1495
00
SINGLE ARCH
  •  

BIL Veneers®—our signature middle-tier option, striking the perfect balance between quality and value. Prior to the introduction of the IncrediBIL Veneers®, they showcased our most cutting-edge technology, offering a significant upgrade from our original PressOn Veneers™ and setting a new standard in smile innovation. Full Retail Price: $2197.40
  • Natural & Ultra White Shades (Translucent Resin exclusive to IncrediBIL®)
  • Thin & Lightweight (0.5-1.0mm)
  • Hand-Detailed & Polished to Shine
  • Sits Close to the Gumline
  • HD Impression Scanning
  • 3D CAD/CAM Processing
  • 4x Contouring 
  • Digital Microscaling
  • Deep Incisal Margins

To view pricing, complete the form below. Exclusive discounts are shared with our most interested clients—keep an eye on your email.

Single Arch
Double Arch
$2197
$ 995
00
SINGLE ARCH
  •  

PressOn Veneers™ – The orignal snap-on veneer. Even though this is our entry-level option, it still surpasses ANY competitor’s knock-offs in both quality and design. For those seeking a higher level of craftsmanship, our IncrediBIL® & BIL Veneers® are the most realistic-looking removable veneers available on the market today. Full Retail Price: $1791.40

  • Only Available in Natural White (No Ultra White or Translucent)
  • A Noticeably Thicker Veneer (0.7 to 1.7mm)
  • 3-5% of Gumline May Show
  • 100% Digitally Designed
  • Buffed to a Shine (No 4x Contour like IncrediBIL/BIL Veneers®)

To view pricing, complete the form below. Exclusive discounts are shared with our most interested clients—keep an eye on your email.

Single Arch
Double Arch
$1791
$ 795
00
SINGLE ARCH
  •  

fast-shipping-order-section-4

Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.

Upgrade Your Purchase with Extra Value

* Add to Cart at Checkout *

  • Express Processing
  • Extended Warranty
  • DuraBIL Diamond Glaze
  • Teeth Cleaning & Whitening

Your Smile, Our Top Priority

Sometimes you just can’t wait! If you absolutely need your new smile as quickly as possible, upgrade your processing time to move your case to the front of the line.

Available in Express 14 Day and Ultra Express 7 Day Processing Times.

* Compared to the Standard 30 Day Processing Time

Learn More

Protect Your Investment

Protect your investment and enjoy peace of mind with our Extended 2-Year Warranty.

* Compared to the Standard 90 Day Warranty

Learn More

New & Improved Veneer Glaze

Introducing the NEW DuraBIL Diamond Glaze —now with an exclusive, enhanced formula for the ultimate shine! This advanced glaze delivers a high-gloss, deep-polished appearance that keeps your smile sparkling and ‘DuraBIL’—just like a diamond.

* Compared to the Standard Polishing Alone

Learn More

#1 Seller in Teeth Whitening

Everyone deserves cleaner, brighter teeth—and now it's easier than ever. Enjoy a convenient, professional-level clean and whitening treatment—no appointment needed.

Learn More

Let Us Design Your Veneers
Move Sliders For Before & After

Ana-before-Slider
Ana-after-Slider
Before
After
Slider-AJ-Before
Slider-AJ-After
Before
After

Trust Our Client Reviews

Find More Reviews on Our Social Media Channels:

Swipe Left To See More Google Reviews

Excellent
Brighter Image Lab
Based on 1251 reviews
Hi Bill and to all the crew at Brighter Image Labs, I am so happy with my veneers I absolutely love them. The fit is great, and I ate with them for the first time today! There was no problem eating with them. You all do amazing work! Thank you so much for changing my life! everyone loves my new smile! JoAnn Jackson
Love them!!! Been a customer for many years and they are life changing!
My Brighter Image teeth are amazing. My body would not accept normal crowns so I opted for this solution to keep from looking like a Halloween pumpkin in public.
I absolutely love my new smile.
Hi, my name is Glen Blake from Australia,I stumbled upon bright image labs about four years ago and was excited to purchase the veneers and they have changed my life. The confidence that I have gotten with myself has been astounding.
I was slightly hesitant about doing this process from the other side of the world,but the team from brighter image labs just made the experience seamless and it happens so quickly.
I would recommend this product to any person that has any dental problems or self-esteem issues.
Brighter image lab produces amazing quality veneers. My front teeth were short from years of grinding my teeth, and their product gave me my smile back from 30 years ago. Perfect fit, love the product.
They did a wonderful job it took a while but that's expected for the Precision details love it!! ❤️
Couldn't be happier with my new veneers. They are life changing. This is the best decision I have ever made.
Great experience, Have been repeat customer. Very professional
My Belvedere's have changed my confidence my facial feature, and I have come to look more desirable and people that say that it doesn't make a difference they are wrong and they are really honest and fair and they work with you. And my girlfriend loves the way I look
Amazing company! Great with communication and helped me along the way, it took a while to get them but only because I had to redo my impressions, and they do a really good job and its just completely worth the wait! Obsessed and I will be ordering from them again.
The smartest thing I ever did was going to Brighter image labs and this is a person who had braces twice In my lifetime! Cheap no pain quick results that’s what I like! I spent 3500 just fixing my two front teeth lasted only three months. Brighter Image there the best!!!
Great experience friendly staff
Never disappoints second time using brighter image lab and perfect fit I love you guys to the moon and back
This was an answer to a problem that plagued me for many years. I couldn’t be happier with the service I received from Brighter Image Labs! They gave me the confidence to smile again!
From impressions to final product I loved the entire process.

Brighter Image Labs is changing lives. Living without fear of smiling is a feeling that cant be explained.
If your thinking about trying their systems.
I highly recommend!!
Making the decision to purchase from Brighter Image Lab has been a game changer! They have given me back my smile and restored my confidence! I am terrified of dentists and couldnt afford the cost of dental implants, but with Brighter Image Lab, I'm finally able to laugh without covering my mouth. Best decision I have ever made!
Great customer service, great experience, perfect fitting teeth. I'd recommend them to anyone who suffers from crooked teeth, missing teeth, or just want to feel confident with a great smile. It's helped me a ton. Currently about to order my second pair!!
I decided to look for pop on veneers about a year ago because I was having problems with my teeth and wasn’t totally happy with my smile. I decided to go with Brighter Image Labs because of Bill‘s message, his craftsmanship, the overall quality, and the reviews that I’ve read have been fantastic. I received the impression kit in the mail which was super simple, took me about a minute to take care of, I shipped it back and within a couple of weeks I received my new veneers. I’m highly impressed! They fit amazing, they look fantastic, the colors is incredible, And although I have a slight lisp from learning how to use them, I’m still very happy with the overall results! They look fantastic and I’ve gotten more compliments that I can imagine! Thank you Bill and everyone at Brighter Image Labs!
Great value, and feel and look great🙂
This place is legendary. Gave me all my confidence from my youth in one tin can man
Received my impressions today, excellent job. Thanks to Bill waston and staff
Fantastic Product. I would recommend them to anyone. The process is quick,easy,and painless! You have a customer for life.
I’ve had such a great experience with Bright Image and I’ll be placing an order for my second duplicate of my Vaneers. Thank You so much for giving me a reason to smile!
Great customer service. Super friendly staff. My new smile is great. It has really boosted my confidence.
They are excellent 👏 I get many compliments and no one is the wiser.
These are the Tier 1 Brighter Image lab press on veneers they are absolutely beautiful and I am so pleased with how they turned out. If you have been contemplating and procrastinating on getting them don't wait do it now it is so worth it. I no longer have to hide my smile and I can smile as big as I want now and that's the best feeling ever
Great!! Great service and I love these veneers they are very nice and comfortable!
I couldn't be more happy with the results The teeth look amazing and they are still comfortable I can still speak correctly
They were extremely easy to work with, always right on top of answering any questions that I had, and they even gave me upgrade options. I ended up with the best of the best! I’ve been missing a front top tooth for years and refused to smile in pictures til I got my incredbil veneers. Highly recommend this company if you’re insecure about your smile and need a new one.
Brighter Image Lab gave me back my smile that I used to be so proud of. The process of having the perfect veneers created was a seamless and effortless experience. The customer service is top-notch and they are always willing to help clarify any questions or concerns.
During my Breast cancer journey, my veneers helped me feel like a complete person.
I would definitely recommend Brighter Image Lab to anyone needing to improve their smile. Additionally, this is a product made in the United States.
Excellent and easy company to deal with. Product has been exactly as advertised and no issues over a five year window and have reordered.
I looooove BRIGHTER IMAGE LAB.......They are definitely the BEST VANEER COMAPNY IN THE WORLD....I already bought 2 pairs of veneers already and they fit perfectly in my mouth and they look INCREDIBLE....Thank you so much Brighter Image Lab !!!!!
I AM VERY SATISFIED WITH BRIGHTER IMAGE AND THE EXCELENT PRODUCT THAT HAS ALL WAYS FIT WELL, LOOKED GREAT AND LASTED. I HAVE BEEN A REPEAT CUSTOMER FOR OVER 7 YEARS AND WILL CONTINUE TO USE THEM IN THE FUTURE!!!
I became a customer of Brighter Image Lab (BIL) in 2017 and have purchased five upper arch veneers over an 8 year period. Every time I call and place my order, the experience is positive and professional. The veneers are a game-changer at an incredible price delivering outstanding value. I highly recommend BIL!
My husband Jesse received a beautiful set top and bottom a few years back. It changed everything from his confidence to his looks. We absolutely love them. The fit is fantastic the people were extremely helpful and friendly. My husband is on his 2nd set which still fits beautifully. We 110% recommend Brighter Image to give you that much needed and wanted fantastic look and confidence. A Big beautiful SMILE.
Brighter Image veneers will change your life! Customer Service people are very helpful, they go above and beyond on all your needs. Their veneers are top notch! They will change your life! I can't go a day not wearing them! My veneers give me more confidence, I smile more, and changes your overall appearance. They actually look and feel like real teeth! Owning their veneers, I find that I can't live without them! Don't buy those ugly cheap snap on veneers, or pay the out rages price for the pain and suffering that takes months to years to make and to fit right. Splurge just a little, because we all deserve to have the confidence to smile big!!!

Be happy, big smiles 🙂
Lisa

< Swipe Left To See More Google Reviews

As Featured On

Your Smile Makeover

In 3 Easy Steps

Order Impression System

To get started, order your veneers online or by phone. You will then receive the Lab Direct™ Impression System, which includes full instructions on how to make your own impressions at home.

OrderImpressionSystem

Receive Your New Smile

The final step is to receive your custom state-of-the-art veneers—it’s that simple! Make sure to send us your "After" photos, we love to see your brand new smile!

Submit Your Photos for a FREE Facial Analysis and a Chance at a Free Smile Makeover

You may also qualify for discounts or other special offers.

Get A Free Smile

We give away over 100 free smiles every year. To enter, join our email list. It’s the best way to keep up with Brighter Image Lab

6CharacteristicsBil

*All free smiles are through New Life Smile.

Frequently Asked Questions

See if your question is answered below in our most commonly asked questions or CLICK HERE to view our full page of FAQs.

PressOn Veneers™, BIL Veneers®, and IncrediBIL Veneers®, are removable, ultra-thin dental veneers that simply snap over your existing smile, without the need for a dentist visit.

Almost everyone is eligible for removable dental veneers. When missing, broken, or chipped teeth are involved, our veneers only replace the appearance of these smile issues. If you have a need that exceeds the appearance of your smile, you may not be a suitable candidate.

Here is our smile assessment quiz and a chart to use as a starting point: https://brighterimagelab.com/am-i-eligible-for-brighter-image-lab/

Taking impressions of your teeth is a new thing for most people. We give you enough material to try 3 times, so don't worry if you don't get it right the first time. Read the instructions and watch our videos to help. If you are still worried, call us and we will help talk you through it.

Visit our Impressions Page here for more information and videos: https://brighterimagelab.com/dental-impressions-for-brighter-image-lab/

Visit our True Service Process Page for detailed information about the Lab Direct Process: https://brighterimagelab.com/additional-information-for-brighter-image-lab/


Generally we try to ship your impression system same day or the following day. All systems are shipped USPS First Class Priority Mail, and depending on your location, delivery usually takes 1-3 business days. You’ll have as much time as you need to take your impressions, so there’s no need to rush, but just remember that we can’t start work on your new smile until we receive your usable impressions. Plan on the same 1-3 day window for returning shipping.

Once we’ve received usable impressions, Standard Processing takes about 30 days. We also offer 14 Day Express Processing and 7 Day Ultra Express Processing to move your order up in the design queue.

But please know that all of these times are estimates, and subject to change – and we do not guarantee delivery within any specific time frame.


For an easy to follow explanation of our process, watch this short video:

Our dental lab takes every measure to ensure your veneers achieve a precise snap-fit before shipment. However, in approximately 12–15% of cases, adjustments may be necessary. When this occurs, we will remake your veneers— up to two (2) times, at no additional cost.

If a remake is needed, we ask clients to share clear details—notes, photos, or videos—of any fit issues to help our lab achieve the best results.

We also recommend calling our Client Services team for guidance before redoing impressions. They can often identify the cause of fit issues in just a quick call.

To maintain the longevity, durability, and appearance of your veneers, we always recommend removing them before eating or sleeping. However, many clients comfortably eat with them in place. If you choose to eat with the veneers in place, keep in mind they are cosmetic covers—opt for softer foods and cut items into small, manageable pieces. Avoid hard or chewy foods and always rinse your veneers thoroughly after eating.

While it’s best not to sleep in your veneers, we understand it may happen occasionally. Try to avoid it whenever possible.

To clean your veneers, we recommend putting them in our UltraSonic Cleaner with a denture soak (any generic brand will do). We do NOT recommend brushing your veneers with a toothbrush.

When not in use, store your veneers in their protective case. Avoid putting any excessive stress on them and remember—they are cosmetic covers, not a replacement for the function of natural teeth.

Our veneers wrap around existing teeth, and where teeth are missing, the veneer is solid to create the appearance of a full smile. A minimum of 4 teeth (6 preferred) is needed for proper fit. They cover the front 8–10 "smile teeth," so missing back molars won’t be covered. With less than that, we have difficulty anchoring the veneer properly and creating a perfect fit becomes a problem.

An arch refers to either the top or bottom row of teeth. Veneers are created per arch, and crafting both requires double the materials, time, and effort. From time to time, discounts may be offered when both arches are purchased together.

You can find all updates on your order by logging into Your Account.

If you still need help- call, chat, or open a Support Ticket.

For any financing questions, you'll need to contact the finance company directly. You can visit their website at https://mscdevinc.com/ or e-mail them at [email protected].

Many people choose our veneers over dentures because they’re completely pain-free and require no invasive procedures—no extractions, drilling, or recovery time. Plus, unlike dentures, our veneers don’t cover the roof of your mouth, making them a far more comfortable, livable solution. They’re also fully reversible. Opting for dentures means permanently altering your smile, but with our removable veneers, you can always choose dentures later if needed. When it comes to other "snap-on veneers" —they may try to look like us, but no other company really comes close. Unlike our competition, which are usually made from thermoform melted plastic—our products are sold, serviced, designed, manufactured, and detailed right here in the USA – Never outsourced! Even the best knockoffs don’t match our quality, care, and craftsmanship. Learn more about knockoff veneers here: https://brighterimagelab.com/knock-off/

PressOn Veneers™, BIL Veneers®, and IncrediBIL Veneers® are cosmetic devices designed exclusively to improve the appearance of your smile. While they can effectively cover missing, chipped, or discolored teeth, they are intended only to enhance the look of your smile—not to serve as a dental treatment or functional replacement.

If your needs go beyond cosmetic enhancement, removable veneers may not be the right solution for you. As a design and smile lab—not a dental practice—we do not diagnose or treat dental conditions.

Please note: due to the extensive time, craftsmanship, and high-quality materials involved in creating each custom veneer, all sales are final. We do not offer cancellations or refunds.

For full details, please refer to our Terms & Conditions

Submit Your Photos for a
FREE Facial ConsultPLUS a Chance at a Complete Smile Makeover

You may also qualify for discounts or other special offers.
Keep an eye on your inbox!

Attention: Please read

Review the following options and select the appropriate choice below.

If you are an existing client and need to upload photos to your account, click this button.

Upload your photos for a free consultation

Need feedback on whether dental veneers are right for you? You can upload photos here.

Submit Your Photos for a FREE Facial Analysis and a Chance at a Free Smile Makeover

You may also qualify for discounts or other special offers.

We Knew You'd Be Listening!

Select the station you heard us on below to enter to win a FREE Smile Makeover!

FREE FACIAL ANALYSIS

PLUS—Tell us ​your Smile Story ​to be considered for a FREE Smile Makeover

We Knew You'd Be Listening!

Select the station you heard us on below to enter to win a FREE Smile Makeover!

Brighter Image Lab.com
We knew you'd be listening! Select the station you heard us on below to enter to win a FREE Smile Makeover!

How Does This Work?

Brighter Image Lab provides life-changing smile makeovers to thousands of clients every year.

We also partner with a non-profit named New Life Smile who matches people like you, with public and private funding sources to hopefully cover a portion (if not ALL) of your smile makeover costs. We’re ready to help right now!

We’ve already given away free smiles to people in your area and we’re ready to do a lot more!