About Brighter Image Lab (BIL)

An “About Us” page has always been interesting to me because if you’re on this page, it’s usually for one of these 3 reasons:

  1. You’re a potential client and you’re making some hard decisions about trust and moving forward with us,
  2. You’re a competitor looking to size us up – It’s cool. We get it. Or…
  3. You’re an investor / donor, or dentist looking to make some important decisions.

Fair enough. So with that said let me introduce myself and our company.

My name is Bil Watson, I’m the founder and CEO of Brighter Image Lab. In 1997, I established our Lab Direct™ process – that allowed people the choice to improve their own smile, without going to a dentist.

I never planned to be a pioneer in the industry – I just showed up first and fought some hard fights. Now here we are, 20 years later with the same name and phone number – I feel like that alone says a lot. Last I checked we’ve helped over 300,000 clients and created almost 70,000 custom designed dental veneers with our Lab Direct Process (and not a single Dentist Visit).

I’m also proud that most of our team has been here and grown with me throughout the years. Laurie Hall, Tiffany Andrews, Trey Murray – they’ve each spent close to 15 years helping me build and grow this company. With more valued team members coming along as we built. Their skills, energy and focus have been felt since the day they showed up.

It’s taken a lot of hard work to “get Lucky”: I hear often that we’ve been lucky because our timing was good for new innovation and technology. I don’t know if any of us felt very lucky at the beginning. And if I had to place the blame somewhere – It would be that we’re hard workers! I’d tell anyone that I’m a worker and been fortunate enough to attract a team of workers with good energy and focus.

Our team’s focus has taught me a lot about who we are and more importantly who we are not. We know who we serve and that we are not for everyone. We’re not Amazon or Zappos … and were okay with that.

We’ve developed a process that works for clients that are willing to work with us – through our design process. It’s a partnership, where our clients start the job and we finish it. When followed, our Lab Direct System is proven.

We live by the Motto that we always work with clients that work with us – We hope anyone considering a purchase will honestly ask themselves if they can communicate in a calm professional manner and allow us the time to design and/or redesign their new smile until it’s right. It’s a system that works well and we believe in it.

We’ve had the good fortune of offering most of our clients a product that’s exclusive in custom quality and for most it’s been a pain killer that no one else was willing to make available. We just believed someone had to do it.

Brighter Image lab -People always ask me how the company was named. – Truth is, when this all got started I knew that if I was going to build and develop a company I would have to be willing to put my name on it,- so in short Brighter Image Lab came from my first name BIL. As for the CEO title, I put it right next to “Head Bottle Washer” because at the end of every day – I’m here. I’m on the job, making sure we’re ready for a better tomorrow – like all head bottle washers do.

Everything else speaks for itself so I hope this page has helped you know and understand more About US..

Bil Watson
Brighter Image Lab – Director
Offices in the United States, United Kingdom, Australia

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      YES, I'M ASKING TO BE ACCEPTED AS A NEW CLIENT OF BRIGHTER IMAGE LAB

      I understand that the full price for Removable Veneers is substantially higher than the prices displayed on this site, and would like to take advantage of the 60% limited time special discounted pricing and only pay listed price plus $46 for the 3-way shipping and processing. I also understand that receiving this discount is contingent on my adherence to the Terms and Conditions linked below. I understand that each set of veneers are custom made for me, that available spots for new clients are limited. By ordering, I confirm I am fully committed to the process and I understand that any payment is non-cancelable and non-refundable and I confirm I have read and agree to all of the terms & conditions.

      6 Free Bonus Gifts

      For Fully Registered Clients



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      Don't Wait - Order Today!

      BILHygenix™ - Antibacterial Foam Formula

      • A Easy Clean In 60 Seconds
      • No Harmful Ingredients
      • Kills Odor Causing Bacteria
      • $22.00 Value – Free For Friends Of BIL

      Bilistic™ Blue Whitening Light

      • A Must Have Cleaning & Whitening Tool
      • Adaptable Smart Phone Ports For Easy Use
      • Includes Bleaching Gel (2), Detoxification Serum (2)
      • $18.00 Value – Teeth Cleaning And Whitening

      New "Peace Begins With A Smile" Wristbands (2)

      • From Brighter Image Lab
      • Spread Awareness of “Peace Begins With A Smile”
      • Promote our New Non-Profit Campaign
      • Help People who need us the most!

      Veneer Buffing/Polishing Kit

      • Buffering block to touch-up  Your Veneers
      • Polishing cloth to re-shine your veneer
      • Keeps your veneers in “like new” state
      • $24.00 Value – Free for Friends Of BIL

      Entered For A Chance To Win A Free Duplicate Arch Veneer

      • A backup for emergency events
      • Keep it in your home or office
      • Matches the original design & fit
      • Never be without your new smile

      25% Discount On Future Veneers & Accessories

      • Save 25% on future purchases
      • Works on all added features for veneers
      • Use it to purchase a 2-year warranty
      • Put express processing on your veneer

      ** 6 Free Bonus Gifts are only available for clients who fully registered their veneer warranty, and provide after pictures of their new smile. Limited availability – while supplies last **

      IncrediBIL Veneers® : Featuring new translucent resin with unique light-reflecting properties. Full Retail Price: $3152.00

      When you purchase IncrediBIL Veneers®—you’re investing in expert craftsmanship, premium materials, hours of meticulous labor, and the most realistic-looking removable veneers available on the market today.

      Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.

      IncrediBIL Veneers®, the first removable dental veneers designed to compete with cosmetic dentistry. IncrediBIL Veneers® stand out against our other veneer offerings for the added time and precision devoted to every stage of the design process.

      IncrediBIL Veneers®

      • Exclusive Translucent Material – White & Ultra White Shades
      • Ultra-Thin & Lightweight (0.5-1.0mm)
      • Hand-Detailed with Precision & Polished to Shine
      • Sits Closest to the Gumline & Most Realistic  Look
      • Complete Facial Analysis & Fully Dynamic Smile Design
      • HD Impression Scanning
      • 3D CAD/CAM Processing
      • 4x Contouring & Digital Microscaling
      • Deep Incisal Margins for Depth and Dimension to Every Tooth
      • Sure Fit Seal Technology
      • Targeted Inter-Oral Digitization & Topographic Bite Articulation™

      IncrediBIL Veneers® : Featuring new translucent resin with unique light-reflecting properties. Full Retail Price: $3152.00

      When you purchase IncrediBIL Veneers®—you’re investing in expert craftsmanship, premium materials, hours of meticulous labor, and the most realistic-looking removable veneers available on the market today.

      Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.

      To view pricing, complete the form below. Exclusive discounts are shared with our most interested clients—keep an eye on your email.

      Single Arch
      Double Arch
      $ 1495 00 FULL RETAIL PRICE: $3152.00

      BIL Veneers® : Redesigned from the ground up to be thinner, more detailed, and stronger than ever before. Full Retail Price: $2197.40

      When you purchase BIL Veneers®, you’re investing in quality craftsmanship, materials, and hours of dedicated labor—delivering the best removable veneer available, second only to our top-of-the-line IncrediBIL Veneers®.

      Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.

      BIL Veneers®—our signature middle-tier option, striking the perfect balance between quality and value. Prior to the introduction of the IncrediBIL Veneers®, they showcased our most cutting-edge technology, offering a significant upgrade from our original PressOn Veneers™ and setting a new standard in smile innovation.

      BIL Veneers®

      • Natural & Ultra White Shades (Translucent exclusive to IncrediBIL®)
      • Thin & Lightweight (0.5-1.0mm)
      • Hand-Detailed & Polished to Shine
      • Sits Close to the Gumline
      • HD Impression Scanning
      • 3D CAD/CAM Processing
      • 4x Contouring & Digital Microscaling
      • Deep Incisal Margins
      • Sure Fit Seal Technology
      • Targeted Inter-Oral Digitization & Topographic Bite Articulation™

      BIL Veneers® : Redesigned from the ground up to be thinner, more detailed, and stronger than ever before. Full Retail Price: $2197.40

      When you purchase BIL Veneers®, you’re investing in quality craftsmanship, materials, and hours of dedicated labor—delivering the best removable veneer available, second only to our top-of-the-line IncrediBIL Veneers®.

      Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.

      To view pricing, complete the form below. Exclusive discounts are shared with our most interested clients—keep an eye on your email.

      Single Arch
      Double Arch
      $ 995 00 FULL RETAIL PRICE: $2197.40

      PressOn Veneers™ : Our classic, beautifully designed, and 100% digitally processed removable veneers. Full Retail Price: $1791.40

      While PressOn Veneers™ provide a great starting point, upgrading your veneer significantly increases the time invested by our expert smile designers and the quality of materials used.

      For those seeking a higher level of craftsmanship, our IncrediBIL® & BIL Veneers® set the standard in smile makeover technology—delivering the most realistic removable veneers available on the market today.

      Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.

      PressOn Veneers™ – The orignal snap-on removable veneer. Even though our PressOn Veneer™ is our original and entry-level option, it still surpasses ANY competitor’s knock-offs in both quality and design. It offers a more natural look that imitators simply can’t match.

      PressOn Veneers™

      • Only Available in Natural White (No Ultra White or Translucent)
      • A Noticeably Thicker Veneer (0.7 to 1.7mm)
      • 3-5% of Gumline May Show
      • 100% Digitally Designed
      • Buffed to a Shine (No 4x Contour like IncrediBIL/BIL Veneers®)

      PressOn Veneers™ : Our classic, beautifully designed, and 100% digitally processed removable veneers. Full Retail Price: $1791.40

      While PressOn Veneers™ provide a great starting point, upgrading your veneer significantly increases the time invested by our expert smile designers and the quality of materials used.

      For those seeking a higher level of craftsmanship, our IncrediBIL® & BIL Veneers® set the standard in smile makeover technology—delivering the most realistic removable veneers available on the market today.

      Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.

      To view pricing, complete the form below. Exclusive discounts are shared with our most interested clients—keep an eye on your email.

      Single Arch
      Double Arch
      $ 795 00 FULL RETIAL PRICE: $1791.40

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      Your Smile Makeover in 3 Easy Steps

      Step 1: Order your impression online or by phone and receive our Lab Direct Impression System

      Step 2: Using the Lab Direct Impression System, make impressions of your teeth by watching this detailed step-by-step video or calling one of our trained smile specialists for instructions.
      Step 3: Receive your veneers and begin wearing them. It’s that simple!

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        I hereby authorize the use of my likeness and/or story for any and all purposes. I agree that Brighter Image Lab will not be held liable for any loss, damages of injury associated with applying for, accepting, or using their new smile. I agree that Brighter Image Lab retains the right to make any and all decisions as to the nature of the products or services being rendered and/or to cancel any agreement or work being done for any reason whatsoever. By submitting this form, I confirm I have read and agree to all of the terms & conditions.

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        How Does This Work?

        Brighter Image Lab provides life-changing smile makeovers to thousands of clients every year.

        We also partner with a non-profit named New Life Smile who matches people like you, with public and private funding sources to hopefully cover a portion (if not ALL) of your smile makeover costs. We’re ready to help right now!

        We’ve already given away free smiles to people in your area and we’re ready to do a lot more!