An “About Us” page has always been interesting to me because if you’re on this page, it’s usually for one of these 3 reasons:
Fair enough. So with that said let me introduce myself and our company.
My name is Bil Watson, I’m the founder and CEO of Brighter Image Lab. In 1997, I established our Lab Direct™ process – that allowed people the choice to improve their own smile, without going to a dentist.
I never planned to be a pioneer in the industry – I just showed up first and fought some hard fights. Now here we are, 20 years later with the same name and phone number – I feel like that alone says a lot. Last I checked we’ve helped over 300,000 clients and created almost 70,000 custom designed dental veneers with our Lab Direct Process (and not a single Dentist Visit).
I’m also proud that most of our team has been here and grown with me throughout the years. Laurie Hall, Tiffany Andrews, Trey Murray – they’ve each spent close to 15 years helping me build and grow this company. With more valued team members coming along as we built. Their skills, energy and focus have been felt since the day they showed up.
It’s taken a lot of hard work to “get Lucky”: I hear often that we’ve been lucky because our timing was good for new innovation and technology. I don’t know if any of us felt very lucky at the beginning. And if I had to place the blame somewhere – It would be that we’re hard workers! I’d tell anyone that I’m a worker and been fortunate enough to attract a team of workers with good energy and focus.
Our team’s focus has taught me a lot about who we are and more importantly who we are not. We know who we serve and that we are not for everyone. We’re not Amazon or Zappos … and were okay with that.
We’ve developed a process that works for clients that are willing to work with us – through our design process. It’s a partnership, where our clients start the job and we finish it. When followed, our Lab Direct System is proven.
We live by the Motto that we always work with clients that work with us – We hope anyone considering a purchase will honestly ask themselves if they can communicate in a calm professional manner and allow us the time to design and/or redesign their new smile until it’s right. It’s a system that works well and we believe in it.
We’ve had the good fortune of offering most of our clients a product that’s exclusive in custom quality and for most it’s been a pain killer that no one else was willing to make available. We just believed someone had to do it.
Brighter Image lab -People always ask me how the company was named. – Truth is, when this all got started I knew that if I was going to build and develop a company I would have to be willing to put my name on it,- so in short Brighter Image Lab came from my first name BIL. As for the CEO title, I put it right next to “Head Bottle Washer” because at the end of every day – I’m here. I’m on the job, making sure we’re ready for a better tomorrow – like all head bottle washers do.
Everything else speaks for itself so I hope this page has helped you know and understand more About US..
Bil Watson
Brighter Image Lab – Director
Offices in the United States, United Kingdom, Australia
I understand that the full price for Removable Veneers is substantially higher than the prices displayed on this site, and would like to take advantage of the 60% limited time special discounted pricing and only pay listed price plus $46 for the 3-way shipping and processing. I also understand that receiving this discount is contingent on my adherence to the Terms and Conditions linked below. I understand that each set of veneers are custom made for me, that available spots for new clients are limited. By ordering, I confirm I am fully committed to the process and I understand that any payment is non-cancelable and non-refundable and I confirm I have read and agree to all of the terms & conditions.
-Buffering Block To Touch-Up Your Veneers
-Polishing Cloth To Re-Shine Your Veneers
-Keeps Your Veneers In "Like New" State
-$24.00 Value
-A Backup For Emergency Events
-Keep It In Your Home Or Office
-Matches The Original Design & Fit
-Never Be Without Your New Smile!
-Save 25% On Future Purchases
-Works On All Added Features For Veneers
-Use It To Purchase A 2-Year Warranty
-Put Express Processing On Your Veneers
** 6 Free Bonus Gifts are only available for clients who fully registered their veneer warranty, and provide after pictures of their new smile. Limited availability – while supplies last. **
IncrediBIL Veneers® : Featuring new translucent resin with unique light-reflecting properties. Full Retail Price: $3152.00
When you purchase IncrediBIL Veneers®—you’re investing in expert craftsmanship, premium materials, hours of meticulous labor, and the most realistic-looking removable veneers available on the market today.
Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.
IncrediBIL Veneers®, the first removable dental veneers designed to compete with cosmetic dentistry. IncrediBIL Veneers® stand out against our other veneer offerings for the added time and precision devoted to every stage of the design process.
IncrediBIL Veneers® : Featuring new translucent resin with unique light-reflecting properties. Full Retail Price: $3152.00
When you purchase IncrediBIL Veneers®—you’re investing in expert craftsmanship, premium materials, hours of meticulous labor, and the most realistic-looking removable veneers available on the market today.
Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.
To view pricing, complete the form below. Exclusive discounts are shared with our most interested clients—keep an eye on your email.
BIL Veneers® : Redesigned from the ground up to be thinner, more detailed, and stronger than ever before. Full Retail Price: $2197.40
When you purchase BIL Veneers®, you’re investing in quality craftsmanship, materials, and hours of dedicated labor—delivering the best removable veneer available, second only to our top-of-the-line IncrediBIL Veneers®.
Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.
BIL Veneers®—our signature middle-tier option, striking the perfect balance between quality and value. Prior to the introduction of the IncrediBIL Veneers®, they showcased our most cutting-edge technology, offering a significant upgrade from our original PressOn Veneers™ and setting a new standard in smile innovation.
BIL Veneers® : Redesigned from the ground up to be thinner, more detailed, and stronger than ever before. Full Retail Price: $2197.40
When you purchase BIL Veneers®, you’re investing in quality craftsmanship, materials, and hours of dedicated labor—delivering the best removable veneer available, second only to our top-of-the-line IncrediBIL Veneers®.
Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.
To view pricing, complete the form below. Exclusive discounts are shared with our most interested clients—keep an eye on your email.
PressOn Veneers™ : Our classic, beautifully designed, and 100% digitally processed removable veneers. Full Retail Price: $1791.40
For those seeking a higher level of craftsmanship, our IncrediBIL® & BIL Veneers® set the standard in smile makeover technology—delivering the most realistic removable veneers available on the market today.
Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.
PressOn Veneers™ – The orignal snap-on removable veneer. Even though our PressOn Veneer™ is our original and entry-level option, it still surpasses ANY competitor’s knock-offs in both quality and design. It offers a more natural look that imitators simply can’t match.
While PressOn Veneers™ provide a great starting point, upgrading your veneer significantly increases the time invested by our expert smile designers and the quality of materials used.
PressOn Veneers™ : Our classic, beautifully designed, and 100% digitally processed removable veneers. Full Retail Price: $1791.40
For those seeking a higher level of craftsmanship, our IncrediBIL® & BIL Veneers® set the standard in smile makeover technology—delivering the most realistic removable veneers available on the market today.
Click Here to View Our Add-Ons: Add Extra Teeth to Veneer, Express Processing, DuraBIL Diamond Glazing, and 2 Year Extended Warranty.
To view pricing, complete the form below. Exclusive discounts are shared with our most interested clients—keep an eye on your email.
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Brighter Image Lab
2433 South University Drive
Fort Worth
Texas
76109
United States
We give away over 100 free smiles every year. To enter, join our email list. It’s the best way to keep up with Brighter Image Lab
*All free smiles are through New Life Smile.
See if your question is answered below in our most commonly asked questions or CLICK HERE to view our full page of FAQs.
PressOn Veneers™, BIL Veneers®, and IncrediBIL Veneers®, are removable, ultra-thin dental veneers that simply snap over your existing smile, without the need for a dentist visit.
Almost everyone is eligible for removable dental veneers. When missing, broken, or chipped teeth are involved, our veneers only replace the appearance of these smile issues. If you have a need that exceeds the appearance of your smile, you may not be a suitable candidate.
Here is our smile assessment quiz and a chart to use as a starting point: https://brighterimagelab.com/am-i-eligible-for-brighter-image-lab/
Taking impressions of your teeth is a new thing for most people. We give you enough material to try 3 times, so don't worry if you don't get it right the first time. Read the instructions and watch our videos to help. If you are still worried, call us and we will help talk you through it.
Visit our Impressions Page here for more information and videos: https://brighterimagelab.com/dental-impressions-for-brighter-image-lab/
Visit our True Service Process Page for detailed information about the Lab Direct Process:
https://brighterimagelab.com/additional-information-for-brighter-image-lab/
Our dental lab takes every measure to ensure your veneers achieve a precise snap-fit before shipment. However, in approximately 12–15% of cases, adjustments may be necessary. When this occurs, we will remake your veneers— up to two (2) times, at no additional cost.
If a remake is needed, we ask clients to share clear details—notes, photos, or videos—of any fit issues to help our lab achieve the best results.
We also recommend calling our Client Services team for guidance before redoing impressions. They can often identify the cause of fit issues in just a quick call.
To maintain the longevity, durability, and appearance of your veneers, we always recommend removing them before eating or sleeping. However, many clients comfortably eat with them in place. If you choose to eat with the veneers in place, keep in mind they are cosmetic covers—opt for softer foods and cut items into small, manageable pieces. Avoid hard or chewy foods and always rinse your veneers thoroughly after eating.
While it’s best not to sleep in your veneers, we understand it may happen occasionally. Try to avoid it whenever possible.
To clean your veneers, we recommend putting them in our UltraSonic Cleaner with a denture soak (any generic brand will do). We do NOT recommend brushing your veneers with a toothbrush.
When not in use, store your veneers in their protective case. Avoid putting any excessive stress on them and remember—they are cosmetic covers, not a replacement for the function of natural teeth.
Our veneers wrap around existing teeth, and where teeth are missing, the veneer is solid to create the appearance of a full smile. A minimum of 4 teeth (6 preferred) is needed for proper fit. They cover the front 8–10 "smile teeth," so missing back molars won’t be covered. With less than that, we have difficulty anchoring the veneer properly and creating a perfect fit becomes a problem.
An arch refers to either the top or bottom row of teeth. Veneers are created per arch, and crafting both requires double the materials, time, and effort. From time to time, discounts may be offered when both arches are purchased together.
You can find all updates on your order by logging into Your Account.
If you still need help- call, chat, or open a Support Ticket.
For any financing questions, you'll need to contact the finance company directly. You can visit their website at https://mscdevinc.com/ or e-mail them at [email protected].
Many people choose our veneers over dentures because they’re completely pain-free and require no invasive procedures—no extractions, drilling, or recovery time. Plus, unlike dentures, our veneers don’t cover the roof of your mouth, making them a far more comfortable, livable solution.
They’re also fully reversible. Opting for dentures means permanently altering your smile, but with our removable veneers, you can always choose dentures later if needed.
When it comes to other "snap-on veneers" —they may try to look like us, but no other company really comes close. Unlike our competition, which are usually made from thermoform melted plastic—our products are sold, serviced, designed, manufactured, and detailed right here in the USA – Never outsourced! Even the best knockoffs don’t match our quality, care, and craftsmanship. Learn more about knockoff veneers here: https://brighterimagelab.com/knock-off/
PressOn Veneers™, BIL Veneers®, and IncrediBIL Veneers® are cosmetic devices designed exclusively to improve the appearance of your smile. While they can effectively cover missing, chipped, or discolored teeth, they are intended only to enhance the look of your smile—not to serve as a dental treatment or functional replacement.
If your needs go beyond cosmetic enhancement, removable veneers may not be the right solution for you. As a design and smile lab—not a dental practice—we do not diagnose or treat dental conditions.
Please note: due to the extensive time, craftsmanship, and high-quality materials involved in creating each custom veneer, all sales are final. We do not offer cancellations or refunds.
For full details, please refer to our Terms & Conditions
If you are an existing client and need to upload photos to your account, click this button.
You may also qualify for discounts or other special offers.
Select the station you heard us on below to enter to win a FREE Smile Makeover!
Select the station you heard us on below to enter to win a FREE Smile Makeover!
Brighter Image Lab provides life-changing smile makeovers to thousands of clients every year.
We also partner with a non-profit named New Life Smile who matches people like you, with public and private funding sources to hopefully cover a portion (if not ALL) of your smile makeover costs. We’re ready to help right now!
We’ve already given away free smiles to people in your area and we’re ready to do a lot more!