An “About Us” page has always been interesting to me because if you’re on this page, it’s usually for one of these 3 reasons:
Fair enough. So with that said let me introduce myself and our company.
My name is Bil Watson, I’m the founder and CEO of Brighter Image Lab. In 1997, I established our Lab Direct™ process – that allowed people the choice to improve their own smile, without going to a dentist.
I never planned to be a pioneer in the industry – I just showed up first and fought some hard fights. Now here we are, 20 years later with the same name and phone number – I feel like that alone says a lot. Last I checked we’ve helped over 300,000 clients and created almost 70,000 custom designed dental veneers with our Lab Direct Process (and not a single Dentist Visit).
I’m also proud that most of our team has been here and grown with me throughout the years. Laurie Hall, Tiffany Andrews, Trey Murray – they’ve each spent close to 15 years helping me build and grow this company. With more valued team members coming along as we built. Their skills, energy and focus have been felt since the day they showed up.
It’s taken a lot of hard work to “get Lucky”: I hear often that we’ve been lucky because our timing was good for new innovation and technology. I don’t know if any of us felt very lucky at the beginning. And if I had to place the blame somewhere – It would be that we’re hard workers! I’d tell anyone that I’m a worker and been fortunate enough to attract a team of workers with good energy and focus.
Our team’s focus has taught me a lot about who we are and more importantly who we are not. We know who we serve and that we are not for everyone. We’re not Amazon or Zappos … and were okay with that.
We’ve developed a process that works for clients that are willing to work with us – through our design process. It’s a partnership, where our clients start the job and we finish it. When followed, our Lab Direct System is proven.
We live by the Motto that we always work with clients that work with us – We hope anyone considering a purchase will honestly ask themselves if they can communicate in a calm professional manner and allow us the time to design and/or redesign their new smile until it’s right. It’s a system that works well and we believe in it.
We’ve had the good fortune of offering most of our clients a product that’s exclusive in custom quality and for most it’s been a pain killer that no one else was willing to make available. We just believed someone had to do it.
Brighter Image lab -People always ask me how the company was named. – Truth is, when this all got started I knew that if I was going to build and develop a company I would have to be willing to put my name on it,- so in short Brighter Image Lab came from my first name BIL. As for the CEO title, I put it right next to “Head Bottle Washer” because at the end of every day – I’m here. I’m on the job, making sure we’re ready for a better tomorrow – like all head bottle washers do.
Everything else speaks for itself so I hope this page has helped you know and understand more About US..
Bil Watson
Brighter Image Lab – Director
Offices in the United States, United Kingdom, Australia
I understand that the full price for Removable Veneers is substantially higher than the prices displayed on this site, and would like to take advantage of the 60% limited time special discounted pricing and only pay listed price plus $46 for the 3-way shipping and processing. I also understand that receiving this discount is contingent on my adherence to the Terms and Conditions linked below. I understand that each set of veneers are custom made for me, that available spots for new clients are limited. By ordering, I confirm I am fully committed to the process and I understand that any payment is non-cancelable and non-refundable and I confirm I have read and agree to all of the terms & conditions.
** 6 Free Bonus Gifts are only available for clients who fully registered their veneer warranty, and provide after pictures of their new smile. Limited availability – while supplies last **
PressOn Veneers Our classic, beautifully designed, and 100% Digitally Processed Removable Veneers. Full Retail Price: $1791.40
PressOn Veneers start at $149 down with $24 weekly payments and include the following processes and procedures:
We reserve our special pricing for our most interested clients
To see our pricing, complete the form below and check your email.
BIL Veneers includes all traditional PressOn Veneers features plus:
We reserve our special pricing for our most interested clients
To see our pricing, complete the form below and check your email.
IncrediBIL Veneers includes all traditional and BILVeneers features plus:
We reserve our special pricing for our most interested clients
To see our pricing, complete the form below and check your email.
As Featured On
Bil wants to send you more behind the scenes
footage of clients receiving their veneers for the first time.
Let us send it to your inbox now!
Brighter Image Lab
2433 South University Drive
Fort Worth
Texas
76109
United States
If you are an existing client and need to upload photos to your account, click this button.
You may also qualify for discounts or other special offers.
You may also qualify for discounts or other special offers.
Select the station you heard us on below to enter to win a FREE Smile Makeover!
Select the station you heard us on below to enter to win a FREE Smile Makeover!
Brighter Image Lab provides life-changing smile makeovers to thousands of clients every year.
We also partner with a non-profit named New Life Smile who matches people like you, with public and private funding sources to hopefully cover a portion (if not ALL) of your smile makeover costs. We’re ready to help right now!
We’ve already given away free smiles to people in your area and we’re ready to do a lot more!