An “About Usā page has always been interesting to me because if you’re on this page, it’s usually for one of these 3 reasons:
Fair enough. So with that said, let me introduce myself and our company.
My name is Bil Watson, I’m the founder and CEO of Brighter Image Lab. In 1997, I established our Lab Direct⢠process āĀ which allowed people the choice to improve their smile, without going to a dentist.
I never planned to be a pioneer in the industry, I just showed up first and fought some hard fights. Now here we are, 20 years later with the same name and phone number āĀ I feel like that alone says a lot. Last I checked we’ve helped over 300,000 clients and created almost 70,000 custom designed dental veneers with our Lab Direct Process (and not a single dentist visit).
I’m also proud that most of our team has been here and grown with me throughout the years. Laurie Hall, Tiffany Andrews, Trey Murray ā theyāve each spent close to 15-20 years helping me build and grow this company. With more valued team members coming along as we build. Their skills, energy, and focus have been felt since the day they showed up.
It’s taken a lot of hard work to “get lucky.” I often hear that we’ve been lucky because our timing was good for new innovation and technology. I don’t know if any of us felt very lucky at the beginning. If I had to place the blame somewhere, it would be that we’re hard workers! I’d tell anyone that I’m a worker and have been fortunate enough to attract a team of amazing workers with good energy and focus.
Our team has taught me a lot about who we are and more importantly, about who we are not. We know who we serve and that we are not for everyone. Weāre not Amazon or Zappos, and we’re okay with that.
We’ve developed a process that works for clients who are willing to work with us through our design process. It’s a partnership, where our clients start the job and we finish it. When followed correctly, our Lab Direct System is proven by the results.
We live by the motto that we always work with clients that work with us. We hope anyone considering a purchase will honestly ask themselves if they can communicate in a calm, professional manner and allow us the time to design and/or redesign their new smile until it’s right. It’s a system that works well, and we believe in it.
We’ve had the good fortune of offering most of our clients a product that’s exclusive in custom quality and for most it’s been a pain killer that no one else was willing to make available. We just believed someone had to do it.
Brighter Image Labā people always ask me how the company was named. Truth is, when this all got started, I knew that if I was going to build and develop a company ā I would have to be willing to put my name on it. So in short, Brighter Image Lab came from my first name BIL. As for the CEO title, I put it right next to “Head Bottle Washer” because at the end of every day, I’m here. I’m on the job, making sure we’re ready for a better tomorrow āĀ like all head bottle washers do.
Everything else speaks for itself, so I hope this page has helped you understand more about us.
Bil Watson
Brighter Image Lab – Director
Offices in the United States, United Kingdom, Australia
PressOn Veneers⢠offer an affordable entry point, the BIL VeneerĀ® delivers the ideal balance of quality and value, and IncrediBILĀ® represents our most premium craftsmanship. With each step up, you gain greater design time, finer materials, and unmatched precisionāensuring you own the finest removable veneer available on the market today.
PressOn Veneers⢠: Our classic, beautifully designed, and 100% digitally processed removable veneers. Full Retail Price: $1791.40
While PressOn Veneers⢠provide a great starting point, upgrading your veneer significantly increases the time invested by our expert smile designers and the quality of materials used.
Every order is handcrafted, inspected, and shipped, with care & precision. If itās not a perfect fit, weāll remake your veneersā for free.Ā
PressOn Veneers⢠– The original snap-on removable veneer. Even as our entry-level option, it delivers quality and design that’s 10x better than competitorsā knock-offs. It offers a more natural look that imitators simply canāt match.
PressOn Veneers⢠– The original snap-on removable veneer. Even as our entry-level option, it delivers quality and design that’s 10x better than competitorsā knock-offs. It offers a more natural look that imitators simply canāt match.
PressOn Veneers⢠: Our classic, beautifully designed, and 100% digitally processed removable veneers. Full Retail Price: $1791.40
While PressOn Veneers⢠provide a great starting point, upgrading your veneer significantly increases the time invested by our expert smile designers and the quality of materials used.
BIL VeneersĀ® : Redesigned from the ground up to be thinner, more detailed, and stronger than ever before. Full Retail Price: $2197.40
When you purchase BIL VeneersĀ®, youāre investing in quality craftsmanship, materials, and hours of dedicated laborādelivering the best removable veneer available, second only to our top-of-the-line.
Every order is handcrafted, inspected, and shipped, with care & precision. If itās not a perfect fit, weāll remake your veneersā for free.Ā
BIL VeneersĀ®āour signature middle-tier option, striking the perfect balance between quality and value. Prior to the introduction of the IncrediBIL VeneersĀ®, they showcased our most cutting-edge technology, offering a significant upgrade from our originalĀ PressOn Veneers⢠and setting a new standard in smile innovation.
BIL VeneersĀ® : Redesigned from the ground up to be thinner, more detailed, and stronger than ever before. Full Retail Price: $2197.40
When you purchase BIL VeneersĀ®, youāre investing in quality craftsmanship, materials, and hours of dedicated laborādelivering the best removable veneer available, second only to our top-of-the-line IncrediBIL VeneersĀ®.
To view pricing, complete the form below. Exclusive discounts are shared with our most interested clientsākeep an eye on your email.
IncrediBIL VeneersĀ® : Featuring new translucent resin with unique light-reflecting properties. Full Retail Price: $3152.00
When you purchase IncrediBIL VeneersĀ®āyouāre investing in expert craftsmanship, premium materials, hours of meticulous labor, and the most realistic-looking removable veneers available.
Every order is handcrafted, inspected, and shipped, with care & precision. If itās not a perfect fit, weāll remake your veneersā for free.Ā
IncrediBIL VeneersĀ®, the first removable veneers designed to compete with todayās leading smile technology. IncrediBILsĀ® stand out against our other veneer offerings for the added time and precision devoted to every stage of the design process.
IncrediBIL VeneersĀ® : Featuring new translucent resin with unique light-reflecting properties. Full Retail Price: $3152.00
When you purchase IncrediBIL VeneersĀ®āyouāre investing in expert craftsmanship, premium materials, hours of meticulous labor, and the most realistic-looking removable veneers available on the market today.
To view pricing, complete the form below. Exclusive discounts are shared with our most interested clientsākeep an eye on your email.
Your Smile, Our Top Priority
Choose from Express 14-17 Day or Ultra Express 7-10 Day Processing.
* Compared to the Standard 30 Day Processing Time
Protect Your Investment
Protect your investment and enjoy peace of mind with ourĀ 2 Year Warranty.
* Compared to the Standard 90 Day Warranty
New & Improved Veneer Glaze
Introducing the NEW DuraBIL Diamond Glaze ā now featuring an exclusive enhanced formula for a diamond-like shine and a flawlessly polished finish.
* Compared to the Standard Polishing Alone




As Featured On
To get started, order your veneers online or by phone. You will then receive the Lab Direct⢠Impression System, which includes full instructions on how to make your own impressions at home.
Once you receive your Impression System, it's time to make your own impressionsāit's easier than you think! Click here to visit our Impressions Page for step-by-step video instructions.
After we receive your impressions, we design and send your custom state-of-the-art veneersāitās that simple! Make sure to send us your "After" photos, we love to see your brand new smile!
See if your question is answered below in our most commonly asked questions or CLICK HERE to view our full page of FAQs.
PressOn Veneersā¢,Ā BIL VeneersĀ®, andĀ IncrediBIL VeneersĀ®, are removable, ultra-thin removable cosmetic veneers that simply snap over your existing smile, without the need for any waiting rooms or office visits.
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Almost everyone is eligible for removable veneers. Our veneers are for cosmetic use onlyātheyāre not designed to fix any smile issues, only to enhance your appearance. If you have a need that exceeds the look of your smile, you may not be a suitable candidate.
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Click here for our Smile Assessment QuizĀ to use as a starting point.
Taking your own impressions is a new thing for most people. We give you enough material with your Impression Kit to try 3 times, so don't worry if you don't get it right the first time. Read the instructions and watch our videos to help.
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Click here to visit our Impressions Page for more information and step-by-step video instructions. If you are still worried, call us and we will help talk you through it.
Visit ourĀ True Service Process PageĀ for detailed information about the Lab Direct Process.
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Generally we try to ship your Impression System same day or the following day. All systems are Priority Shipped and delivery usually takes 1-3 business days, depending on your location. Remember that we canāt start work on your new smile until we receive your usable impressions, so the sooner you send them in the sooner you will receive your completed veneers. Plan on the same 1-3 day window for Return Shipping. If we do not receive your impressions within three (3) months of your order, it will be considered abandoned, more information can be found in our Terms & Conditions.Ā
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Once weāve received usable impressions, Standard Processing takes about 30 Days. We also offer 14 Day Express Processing and 7 Day Ultra-Express Processing to move your order up in the design queue. However, these times are estimates, and subject to change ā we do not guarantee delivery within any specific time frame.
We take every measure to ensure your veneers achieve a precise snap-fit before shipment. However, in approximately 12ā15% of cases, adjustments may be necessary. When this occurs, we will remake your veneersā up to two (2) times, at no additional cost.
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If an adjustment/remake is needed, we ask clients to share clear detailsānotes, photos, or videosāof any fit issues to help us achieve the best results. We also recommend calling our Client Services team for guidance before going through the impression process again. They can often identify the cause of any issues in just a quick call.
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Follow these steps to start an Adjustment Claim:
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Please Note: Due to the extensive time, craftsmanship, and high-quality materials involved in creating each custom veneer, all sales are final.Ā We do not offer cancellations or refunds.
To maintain the longevity, durability, and appearance of your veneers, we always recommend removing them before eating or sleeping. However, many clients comfortably eat with them in place.Ā If you choose to eat with the veneers in place, keep in mind they are cosmetic coversāopt for softer foods and cut items into small, manageable pieces. Avoid hard or chewy foods and always rinse your veneers thoroughly after eating.
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While itās best not to sleep in your veneers, we understand it may happen occasionally. Try to avoid it whenever possible.
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To clean your veneers, we recommend putting them in ourĀ UltraSonic CleanerĀ with a cleaning/soaking tab (any generic brand will do). We do NOTĀ recommend brushing your veneers with a toothbrush.
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When not in use, store your veneers in their protective case. Avoid putting any excessive stress on them and rememberāthey are cosmetic covers, not a replacement for the function of natural teeth.
Our veneers wrap around existing teeth, and where teeth are missing, the veneer is solid to create the appearance of a full smile. They cover the front 8ā10 "smile teeth," so any missing in the back wonāt be covered. We have an Add-On you can add to your cart during checkoutĀ to Add Extra TeethĀ if you would prefer more coverage.
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An "arch" refers to either the top or bottom row of teeth. Veneers are created per arch, and crafting both requires double the materials, time, and effort. From time to time, discounts may be offered when both arches are purchased together for a lower price. Make sure to sign up for our e-mails, as these special offers are only available to our subscribers.
You can find all updates on your order by logging into Your Account.
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If you still need help: call, chat, or open a Support Ticket.
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For any financing questions, you'll need to contact the finance company directly. You can visit their website at https://mscdevinc.com/ or e-mail them at [email protected].
Many people choose our veneers over other solutions because they require no invasive proceduresāno pain or recovery time. Theyāre also fully reversible. Some solutions mean permanently altering your smile, with no chance to change your mind afterwards. With our removable veneers, you can always choose other options later, if needed.
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When it comes to other "snap-on veneers" āthey may try to look like us, but no other company really comes close. Unlike our competition, which are usually made from thermoform melted plasticāour products are sold, serviced, designed, manufactured, and detailed right here in the USA ā Never outsourced! Even the best knockoffs donāt match our quality, care, and craftsmanship.Ā
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Click here to learn more about why you should choose Brighter Image Lab.
PressOn Veneersā¢, BIL VeneersĀ®, and IncrediBIL VeneersĀ® are cosmetic appliances designed exclusively to enhance the appearance of your smile. They are intended for aesthetic purposes only and are not designed to treat, repair, or replace your natural teeth.
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If your needs go beyond cosmetic enhancement, removable veneers may not be the right solution for you. As a design and smile makeover lab onlyāwe do not diagnose or treat any conditions.
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Please Note: Due to the extensive time, craftsmanship, and high-quality materials involved in creating each custom veneer, all sales are final.Ā We do not offer cancellations or refunds. For full details, please refer to our Terms & Conditions
We give away over 100 free smiles every year. To enter, join our email list. It’s the best way to keep up with Brighter Image Lab.
If you are an existing client and need to upload photos to your account, click this button.
Select the station you heard us on below to enter to win a FREE Smile Makeover!




Select the station you heard us on below to enter to win a FREE Smile Makeover!
Brighter Image LabĀ provides life-changing smile makeovers to thousands of clients every year.
We also partner with a non-profit named New Life SmileĀ who matches people like you, with public and private funding sourcesĀ to hopefully cover a portion (if not ALL) of your smile makeover costs. We’re ready to help right now!
We’ve already given away free smiles to people in your area andĀ weāre ready to do a lot more!