Brighter Image Lab – Official Site | About US from our CEO Bil Watson

Image of Bil Watson - Director of Brighter Image Lab

About (BIL) Brighter Image Lab

An "About Us” page has always been interesting to me because if you're on this page, it's usually for one of these 3 reasons:

  • You're a potential client and you're making some hard decisions about trust and moving forward with us,
  • You're a competitor looking to size us up - It's cool. We get it. Or...
  • You're an investor / donor, or dentist looking to make some important decisions.

Fair enough. So with that said let me introduce myself and our company.

My name is Bil Watson, I'm the founder and CEO of Brighter Image Lab. In 1997, I established our Lab Direct™ process - that allowed people the choice to improve their own smile, without going to a dentist.

I never planned to be a pioneer in the industry - I just showed up first and fought some hard fights. Now here we are, 20 years later with the same name and phone number - I feel like that alone says a lot. Last I checked we've helped over 300,000 clients and created almost 70,000 custom designed dental veneers with our Lab Direct Process (and not a single Dentist Visit).


I'm also proud that most of our team has been here and grown with me throughout the years. Laurie Hall, Tiffany Andrews, Trey Murray - they’ve each spent close to 15 years helping me build and grow this company. With more valued team members coming along as we built. Their skills, energy and focus have been felt since the day they showed up.

It's taken a lot of hard work to "get Lucky": I hear often that we've been lucky because our timing was good for new innovation and technology. I don't know if any of us felt very lucky at the beginning. And if I had to place the blame somewhere - It would be that we're hard workers! I'd tell anyone that I'm a worker and been fortunate enough to attract a team of workers with good energy and focus.

Our team’s focus has taught me a lot about who we are and more importantly who we are not. We know who we serve and that we are not for everyone. We’re not Amazon or Zappos ... and were okay with that.


We've developed a process that works for clients that are willing to work with us - through our design process. It's a partnership, where our clients start the job and we finish it. When followed, our Lab Direct System is proven.


We live by the Motto that we always work with clients that work with us - We hope anyone considering a purchase will honestly ask themselves if they can communicate in a calm professional manner and allow us the time to design and/or redesign their new smile until it's right. It's a system that works well and we believe in it.

We've had the good fortune of offering most of our clients a product that's exclusive in custom quality and for most it's been a pain killer that no one else was willing to make available. We just believed someone had to do it.

Brighter Image lab -People always ask me how the company was named. - Truth is, when this all got started I knew that if I was going to build and develop a company I would have to be willing to put my name on it,- so in short Brighter Image Lab came from my first name BIL. As for the CEO title, I put it right next to "Head Bottle Washer" because at the end of every day - I'm here. I'm on the job, making sure we're ready for a better tomorrow - like all head bottle washers do.

Everything else speaks for itself so I hope this page has helped you know and understand more About US..

Bil Watson
Brighter Image Lab - Director

Offices in the United States, United Kingdom, Australia 


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Upload a Full Face Photo
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Your Story
Do you have any special events coming up? YESNO

I hereby authorize the use of my likeness and/or story for any and all purposes. I agree that Brighter Image Lab will not be held liable for any loss, damages of injury associated with applying for, accepting, or using their new smile. I agree that Brighter Image Lab retains the right to make any and all decisions as to the nature of the products or services being rendered and/or to cancel any agreement or work being done for any reason whatsoever. By submitting this form, I confirm I have read and agree to all of the terms & conditions.



Submit Your Photos for a FREE Facial Analysis and a Chance at a Free Smile Makeover

You may also qualify for discounts or other special offers.

Get Your Free Facial Analysis - Limited Availability


Upload a Full Face Photo
Upload a Close-Up Photo


Your Story

Do you have any special events coming up? YESNO

I hereby authorize the use of my likeness and/or story for any and all purposes. I agree that Brighter Image Lab will not be held liable for any loss, damages of injury associated with applying for, accepting, or using their new smile. I agree that Brighter Image Lab retains the right to make any and all decisions as to the nature of the products or services being rendered and/or to cancel any agreement or work being done for any reason whatsoever. By submitting this form, I confirm I have read and agree to all of the terms & conditions.


Improve Your Smile Now

From the palm of your hand - Lab Direct w/ No Dentist

Order Your Brighter Image Lab Impression System Online
Yes I'm asking to be accepted as a new client of Brighter Image Lab

YES, I'M ASKING TO BE ACCEPTED AS A NEW CLIENT OF BRIGHTER IMAGE LAB

I understand that the full price for Removable Veneers is substantially higher than the prices displayed on this site, and would like to take advantage of the 60% limited time special discounted pricing and only pay listed price plus $46 for the 3-way shipping and processing. I also understand that receiving this discount is contingent on my adherence to the Terms and Conditions linked below. I understand that each set of veneers are custom made for me, that available spots for new clients are limited. By ordering, I confirm I am fully committed to the process and I understand that any payment is non-cancelable and non-refundable and I confirm I have read and agree to all of the terms & conditions.

I understand that the full price for Removable Veneers is substantially higher than the prices displayed on this site, and would like to take advantage of the 60% limited time special discounted pricing and only pay listed price plus $46 for the 3-way shipping and processing. I also understand that receiving this discount is contingent on my adherence to the Terms and Conditions linked below. I understand that each set of veneers are custom made for me, that available spots for new clients are limited. By ordering, I confirm I am fully committed to the process and I understand that any payment is non-cancelable and non-refundable and I confirm I have read and agree to all of the terms & conditions.

NEW Limited Time
29
Days
19
Hours
22
Minutes
04
Seconds

Don't Wait - Order Today!

$300 off second arch
Press On Veneers, now available in three shades
The Original Press On Veneers

Press On Veneers Our classic, beautifully designed, and 100% Digitally Processed Removable Veneers. Full Retail Price: $1989.00

Press On Veneers start at $149 down with $24 weekly payments and include the following processes and procedures:

  • Original PressOn Veneer
  • Only Available in Natural Shade
  • 0.7 to 1.7mm Average Thickness
  • 3-5% of Gumline May Show
  • Initial Impression System Free
    (Discounted Impression Systems available if required)
Single Arch Top OR bottom Double Arch Top AND bottom

$

**

795.00

 

WITH PAID-IN-FULL DISCOUNT

** +3 Way Processing When paid by check. Cash discount applied

Best Value Option
$400 off second arch
BIL Veneers, now available in three shades
BilVeneers MasterCraft #1 Most Popular

Bil Veneers: ​Our Master Crafted Veneers. Redesigned from the ground up to be Thinner, More Detailed, and Stronger than ever before. DDS Regular Price: $2450.00

​BilVeneers includes all traditional Press On Veneers features plus:

  • Hand Fabricated Fine Detailing
  • Ultra HD Impression Scanning
  • Micron 4x Ultra-Thin Contouring
  • Assigned Client Service Rep​.
  • Master Design​ w/ Ext​. Design Time
  • Designed w​/ Sure Fit Seal Technology
Single Arch Top OR bottom Double Arch Top AND bottom

$

**

995.00

 

WITH PAID-IN-FULL DISCOUNT

** +3 Way Processing When paid by check. Cash discount applied

$800 off second arch
IncrediBIL Veneers by Brighter Image Lab

​​IncrediBIL Veneers: New for 201​​9- ​The newest addition to the Brighter Image Lab family of veneers features unique light reflecting properties.​

​​IncrediBIL Veneers includes all traditional ​and BILVeneers features plus:

  • ​​​Exclusive Translucent ​Material ​
  • ​Complete Facial Analysis
  • ​Fully Dynamic Smile Design
  • ​Digital Microscaling for ​thinness​​
  • ​Targeted Inter-Oral Digitization
  • Limited Availability
Single Arch Top OR bottom Double Arch Top AND bottom

$

**

1495.00

 

WITH PAID-IN-FULL DISCOUNT

** +3 Way Processing When paid by check. Cash discount applied

Expedite Your Order Now
Add Options At Checkout

Expidite Your Order Now - Add Options At Checkout

+Plus - 5 Amazing Bonuses

Friends of BIL - Bonus #1

Ultra Sonic Cleaning System

Ultra Sonic Cleaning System Bonus
  • A Must Have Cleaning Tool
  • Kills 99.9% of Harmful Bacteria
  • Eliminates Persistent Orders
  • $74.00 Value - Free for Friends of BIL
Friends of BIL - Bonus #2

Veneer Buffing/Polishing Kit

Veneer Buffing/Polishing Kit
  • Buffering block to touch-up your veneer 
  • Polishing cloth to re-shine your veneer
  • Keeps your veneers in "like new" state
  • $24.00 Value - Free for Friends Of BIL
Friends of BIL - Bonus #3

Entered for a chance to win a free duplicate arch veneer

Entered for a chance to win a free duplicate arch veneer
  • A backup for emergency events
  • Keep it in your home or office
  • Matches the original design & fit
  • Never be without your new smile!
Friends of BIL - Bonus #4

25% Discount on Future Veneers & Accessories

25% Discount on Purchases
  • Save 25% on future purchases
  • Works on all added features for veneers
  • Use it to purchase a 2-Year Warranty
  • Put express processing on your veneer
Friends of BIL - Bonus #5

New #SmileWithMe
Wristbands (2)

Brighter Image Lab Bracelet
  • From Brighter Image Lab
  • Spread Awareness of #SmileWithMe
  • Promote our new Non-Profit Campaign
  • Help people who need us the most!
Friends of BIL - Bonus #6

Earn Cash With Your Personal Affiliate Code

Earn Cash by becoming a Friend With BIL Affiliate
  • No Web Design Required!
  • Share your link on social media, email, and more!
  • The more you sale, the more you can earn!
  • Help your friends and family while you earn cash!
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Google Rating
4.6
Based on 371 reviews

Help us get to 100,000,000 views!

As Featured On

Inc 5000 - 2019 Honoree
As Featured on Good Morning Texas
As Featured on The Doctors
Made in Texas - Celebrating 20 Years
As Featured On ABC affiliate WFAA channel 8
As Featured on VoyageATL
Inc 5000 - 2019 Honoree
As Featured On ABC affiliate WFAA channel 8
As Featured on Good Morning Texas
As Featured on The Doctors
Made in Texas - Celebrating 20 Years
As Featured on VoyageATL

Lab Direct - Worldwide

Your Smile Makeover in 3 Easy Steps

Step 1: Order your impression online or by phone and receive our Lab Direct Impression System

Brighter Image Lab Impression System

Click to view more

Step 2: Using the Lab Direct Impression System, make impressions of your teeth by watching this detailed step-by-step video or calling one of our trained smile specialists for instructions.

Brighter Image Lab Making Impressions

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Step 3: Receive your veneers and begin wearing them. It's that simple!​

Brighter Image Lab Dental Veneers

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Lab Direct - No Dentist

Consider Us Instead Of The Following

Verified Social Reviews
10
27
Sandra Mcgee Brighter Image Lab Testimonial
Mixing the ingredients for the impressions were really easy. Kenna was very pleasant and informative every time we corresponded. It is very easy to put in my mouth and they don't feel or look bulky at all. I have never had pearly whites, and honey I love them!
Social Review - Verified & Trusted

Sandra M

Brighter Image Lab
5.0.0
2018-08-21T12:02:59-05:00

Sandra M

Sandra Mcgee Brighter Image Lab Testimonial
Mixing the ingredients for the impressions were really easy. Kenna was very pleasant and informative every time we corresponded. It is very easy to put in my mouth and they don't feel or look bulky at all. I have never had pearly whites, and honey I love them!
Nicole Tipene Brighter Image Lab Testimonial
I am so ecstatic with my veneers and all the communication with me being unsure about if my teeth would even work. I was so scared but it took only 1 time to get them right and they were actually easy to do the impressions. I am amazed at how beautiful they are. You are the only company I would trust!
Social Review - Verified & Trusted

Nicole T

Brighter Image Lab
5.0.0
2018-08-21T12:04:13-05:00

Nicole T

Nicole Tipene Brighter Image Lab Testimonial
I am so ecstatic with my veneers and all the communication with me being unsure about if my teeth would even work. I was so scared but it took only 1 time to get them right and they were actually easy to do the impressions. I am amazed at how beautiful they are. You are the only company I would trust!

​Submit your photos for a chance at a FREE SMILE MAKEOVER

You may also qualify for discounts or other special offers.

Submit your photos for a chance at a FREE smile makeover!




Upload a Full Face Photo
Upload a Close-Up Photo
Your Story
Do you have any special events coming up? YESNO

I hereby authorize the use of my likeness and/or story for any and all purposes. I agree that Brighter Image Lab will not be held liable for any loss, damages of injury associated with applying for, accepting, or using their new smile. I agree that Brighter Image Lab retains the right to make any and all decisions as to the nature of the products or services being rendered and/or to cancel any agreement or work being done for any reason whatsoever. By submitting this form, I confirm I have read and agree to all of the terms & conditions.



Submit your photos
for a chance at a
FREE SMILE MAKEOVER

You may also qualify for discounts or other special offers.

Upload your photos and you might receive a free smile makeover!


Upload a Full Face Photo
Upload a Close-Up Photo


Your Story

Do you have any special events coming up? YESNO

I hereby authorize the use of my likeness and/or story for any and all purposes. I agree that Brighter Image Lab will not be held liable for any loss, damages of injury associated with applying for, accepting, or using their new smile. I agree that Brighter Image Lab retains the right to make any and all decisions as to the nature of the products or services being rendered and/or to cancel any agreement or work being done for any reason whatsoever. By submitting this form, I confirm I have read and agree to all of the terms & conditions.