Tag Archives: dental insurance

Dentist Office

How dental marketing keeps me from visiting the dentist office

School was out! I think the only person more excited about the end of school, besides the school staff, was me. No more 6:30 wake up alarms for a solid month. Looking forward to a full seven hours of sleep, excitement filled my inner being. Then the reality of summer chores hit me. My list included athletic physicals, lawn mowing in the brutal Texas heat, and the dreaded trip to our local family dentist office.

Going to teeth cleaning was about as much fun for me as—nothing I can think of. As the Rolodex of chores whirred through my head, I paused at the dentist office to try for a second to wrap my mind around why I dreaded the task so much. Unlike so many people, I have insurance and access to dental health services.

Every dentist office was the same

The dental care associates that we had seen were all nice enough, but something about the process always put my teeth on edge, literally. It was never better in one dentist office than another. In a small town, my insurance company paid for X-rays I didn’t have time for. In a large town, I waited so far past my scheduled time that I felt like sending the dentist office a bill for my hourly rate.

Thinking it through, I realized that I feel constantly bombarded with dental marketing without any corresponding perceived value on my part. You see, if I felt “cared for” when I left, I might feel differently. However, I can barely tell one stagnant waiting room equipped with 24/7 Disney from another.

Dentist office or car dealership?

Between the Groupon offers, the Internet pop-ups, and the waving Zoom teeth whitening balloons, I feel stalked by dental professionals who see me as nothing more than a dollar sign and never as a person with financial difficulties. In fact, the only place that I have felt that hunted is the new car lot. Like so many people, I’ve sneaked in late at night to a closed chain car dealership just to avoid feeling like a bunny rabbit coated in Marinara sauce. All in the attempt to make an informed decision absent the sales pressure.

Dentist OfficeBetween the Groupon offers, the Internet pop-ups, and the waving Zoom teeth whitening balloons, I feel stalked by dental professionals who see me as a dollar sign and never as a person. In fact, the only place that I have felt that hunted is the new car lot. Like so many people, I’ve sneaked in at night to a closed dealership just to avoid feeling like a bunny rabbit coated in Marinara sauce. All in the attempt to make an informed decision absent the sales pressure.

The dentist office tacks cancer screenings and gum tissue measurements and a whole list of things they never did in the past onto my bill without question. Every time I pass a dentist office with the waving balloon I wonder why he’s so broke that he’s scrambling for my kid’s fluoride treatment like it’s the only thing that’s going to buy his lunch that day.

We need dental care, not dental retail

It wasn’t always that way. Dental care used to rank right next to medical care on the list of respectable professions. In the past, the only reason to dread going to the dentist office was the drill. Today, that’s the least of my worries. Oral hygiene shouldn’t be a fight. Anyone should be able to walk into a dentist office that is clean and calm, and feel like that professional has your best interest at heart. That’s what’s they used to call “a practice”. I would give my business to a place like that in a heartbeat. For life.That’s what people want when they need dental help. They’re fighting to protect themselves from professionals taking more and giving less. Less empathy, relationship, time, and education. Less dedication to the patient. The effect is endemic. The consequences for peoples’ oral health and the dentists who serve us is verging on catastrophic.

It’s not the dentists’ fault

Completing years of training, student loans, obtaining a license, and opening an office just to beg people to come in. Discounting procedures, installing iPads, and renting giant roadside balloons to bring patients in. Having to practice creative dentistry just to make it? Something is utterly broken.The dentists and we suffer this together, and yet we seem pitted against each other. Having gone through the issue, I came to the root of it: As a pacifist, I avoid conflict. I don’t want to fight my dentist (or anyone), and so I do the next best thing—Avoidance. Informing myself, I felt empowered with both my own interest and my dentist’s interest at heart.

The fight with the dentist office continues…

I felt the best approach was to get educated before going in. Knowing we’d engage in the same bi-yearly argument regarding fluoride treatments for kids, I prepared myself. I pulled up research and Youtube to see what was going on in the fluoride debate these days. Turns out, the tickle I felt about too much fluoride was real. But that’s an issue for another day.

Affordable Dental Choice (That Doesn’t Involve A Dentist)

Lack of an Affordable Dental Choice

Every day we are confronted with numerous choices: Get up bright and early or hit the snooze button? Healthy lunch or fast food? This got my office to questioning, why is there not an affordable dental choice?

When your teeth are bad you go to a dentist. Simple, right? Yes, quite simple – if you have access to a dentist office and the often thousands of dollars associated with fixing your teeth.

One could argue that those with bad teeth who don’t have a great deal of disposable income do have an affordable dental choice – stop smiling. We simply aren’t willing to accept that.

The many reasons why teeth deteriorate, are due to: genetics, accidents, and poor oral health.

No Affordable Choice Perpetuates A Bad Smile

Imagine a single mother born with crooked teeth. Her family wasn’t able to afford braces, and really had no dental choice. Now that she’s a mother herself any money she may have leftover is going towards her children.

This woman mostly likely An affordable dental choice doesn’t involve the dentist doesn’t have the $10,000 necessary to go to the dentist and get her smile fixed.

Until Brighter Image Lab recently created Press On Veneers, she hasn’t had any affordable dental choices besides strained, close-lipped smiles.

Let’s face it: your smile says a lot about you. We live a world where people are striving to be a “perfect 10”, therefore, there is a lot of judgment. A nice smile is the best way to make an excellent first impression.

The Absence of Choice is Costly

Affordable Dental Choice (That Doesn’t Involve A Dentist)

Having a substandard smile truly can hold you back in life. As a result of a bad smile, a less qualified candidate may receive the promotion you deserve. You may not receive deserved recognition, or you may feel unable to date the person of your dreams.

The lack of dental choice has some calling beautiful smiles – “million dollar smiles”.

Studies have shown that people with less than desirable smiles earn over $1,000,000 less in household income over their lifetime than those with attractive smiles, but now there is an affordable dental choice.

Brighter Image Lab is the Affordable Dental Choice

In conclusion, the answer is not more dentists. The answer is more dental choice. Consequently, Brighter Image Lab is proud to offer an affordable dental choice with Press On Veneers™.