Tag Archives: teeth whitening

Brighter Image Lab Location

What Is The Brighter Image Lab Location?

Clients call us every day asking where Brighter Image Lab locations are or how they can find a Brighter Image Lab location near them. In this article, we will answer that question and give a brief history of who we are.

Brighter Image Lab Location

Where is Brighter Image Lab Located?

The simple answer is online. Brighter Image Lab can trace its beginnings to a small teeth whitening company in 1997. Since then, it has grown into a global company offering a dental choice to clients all over the world. From our website at brighterimagelab.com we collect orders world wide and ship them from our lab in Fort Worth, Texas.

Is There A Place Near Me To Take Impressions?

You don’t have to visit us to make a great impression. Our Smile Representatives will walk you through making impressions over the phone or will gladly direct you to our instructional video. We are here to help you all the way through the process of getting you a new smile.

Brighter Image Lab Location Office Diagram

Can I Visit Your Fort Worth Brighter Image Lab Location?

There really is no benefit to visiting our location in Fort Worth. The majority of the office is our corporate center. Our lab requires a specific dress code and safety equipment which we cannot provide to visitors. We do answer our calls, chats and tickets with the same level of care as we would if we could see you face to face.

Teeth Whitening Lands Father and Son In Jail

Did Teeth Whitening Put A Family In Jail? How Did Kylie Jenner Benefit?

A recent press release blasted all over the world.. All about how the UK family team is going to jail for illegally selling teeth whitening products.

UK People – Please Wake Up – Please Don’t Be This Stupid…

Teeth Whitening Lands Father and Son In Jail

The release goes on to tell about how they made 3.4 million pounds. It asserts they had a nice big home, and 7 luxury cars. That’s nothing compared to what Kylie Jenner must be making off her 75 million Instagram followers directing them to HI smile teeth whiteners.

Do you really believe this product is within the legal limits of UK laws? Can you really believe this company is turning down any and all orders from the UK? Will you believe UK investigations will spend another 800,000£ stopping these buyers? No because it’s a scam.

Do you not see or just not care? This is all about The General Dental Council (G.D.C.) working to protect the profits of the dentist while keeping the poor from affording whiter teeth. It’s a SCAM…

Is Teeth Whitening Safe?

As for being a Major Health Risk, this is just purely BS! There are 10 articles describing how safe teeth whitening actually is for every article claiming teeth whitening is unsafe.Just as shocking is a UK criminal investigation team spends over 800£ (Pounds) just to build this case.

In court, prosecutors accused the pair of supplying the public with dangerous products that could cause chemical burns. What’s crazy is that we never see the so called victims. We do not see them because there are not any real cases.

Look at the data – over one million Brits have bought Illegal Teeth Whitening Products Online or in person. Now let’s look at this 3.4 million sales number for a second. If the average sale was 100£ (which I believe is too high but for easy math sake) Let’s divide 3,400,000.00 divided by 100 = 34,000 clients. That’s 34,000 UK people that should be harmed but they only tell you of one harmed person. Begs the question – what happened to the other 34,499 clients.

My guess is the are all hiding with a whiter smile.

Selective Enforcement of Laws

What more interesting is that there are at least 50 companies offer the same products on UK Amazon or UK eBay or Google or Bing. But eBay, Google or Amazon is not worried about going to jail.

In short over one million Brits are already buying (so called) illegal teeth whitening products online and the daily news papers profit from the story. At the same time they’re offering ads about Kylie Jenner who is also making money by directing people to other teeth whitening companies.

But wait it gets even better! Then these companies use the royal mail to deliver their so called illegal teeth whitening products directly to the people’s door steps. It’s no foul for the buyer to receive the (so called illegal) teeth whitening product that the UK family is in jail for selling.

None of these companies registered in the UK and I’m betting none of them are paying V.A.T. like this Jailed Family did.

Citizens of the UK – Wake Up to the Teeth Whitening Fraud

People please wake up – the UK G.D.C. wants you to believe that the only safe levels are .01 percent or less.

That’s the real fraud- If you want to put this family in jail for being competition against dentist then simply make it clear. Any average minded person would not accept saying their teeth whitening products are unsafe.

Nothing we want or do would be accepted or legal by this same standard. Not walking, riding a bike or driving, not drinking alcohol or wine. not getting a tattoo or body piercing, all tanning salons would be shut down.

The statement that Teeth Whitening is a dental treatment that is only legally administered by trained dentists. This is more BS! there is no more dentistry in teeth whitening than a person doing tongue piercing is practicing medicine and if you can’t see this then you deserve to be poor with yellow teeth.

This Family should not be in jail for being competition against the General Dentist Council and Dentist.

So again, you must be wondering – how are the hospitals, the ambulances, the dental clinics not overrun? They are not overrun because these people are just super freaking happy with their whiter smiles. They did not have to pay the dentist huge profit, and that alone will make you smile brighter.

New Tooth Polisher – Designed To Compete With Dentists

Introducing Bilistic Pro-Series Tooth Polisher For Dramatic At-Home Results

Just in time for summer – The ONLY beauty gift every woman wants, but does not have. To prove it – ask any woman you know right now, “Would you like to polish and gloss your teeth yourself?” The answer is almost certainly “YES!” Now ask her why does she doesn’t have a tooth polisher? The overwhelming answer is “I don’t know where or how to get one.”

UNTIL NOW

Brighter Image Lab has spent the last two years developing the Bilistic Tooth Polisher – a Professional Grade Tooth Polisher. This polisher has the same or better performance as those used in dental polishing.

“It’s finally time a professional polisher is available to the woman who wants to enhance her image. She can do it when she wants to, not just by appointment. Until now, professional polishers used by dentists were too expensive. The polishers that were available just did not perform well enough to compete with the dentists’ results. Every person deserves the feeling of perfectly cleaned and polished teeth and a glossy smile. Now, as a result of our efforts, it’s here,” said Bil Watson, director of Brighter Image Lab.

Brighter Image Lab is also introducing a New Teeth Cleaning Serum Called Infusion. This serum is designed to clean, detoxify, whiten, brighten and polish teeth to the glossiest shine ever. The polisher uses the Infusion Serum to infuse the teeth’s tubular pores, cleaning deep into the pulp of the tooth. At the same time, it brightens and polishes the tooth surface to a gloss that shines better than ever before.

About BrighterImageLab.com:

Brighter Image Lab is an online dental lab. Open since 1997, it specializes in Lab Direct smile makeovers with No Dentist Visit. The lab is one of the first to offer professional lab direct teeth whitening online. Brighter Image Lab produces custom fitted bleaching trays and Hi-Intensity Bleaching Gels. It is also the first to develop and design the removable dental veneers specifically online. The company is very proud of their new additions which are the Bilistic Pro Series Teeth Polisher and Infusion Professional Teeth Cleaning Serum.

Visit BrighterImageLab.com or call 888.257.2455 in the US.

for international inquiries / London United Kingdom, Sydney Australia please use email or dial 001.817.310.8935

For media

pictures and video please see: https://brighterimagelab.com/teethpolisher/
see video: https://www.youtube.com/watch?v=xT1_P8zDbfQ
see webinar on teeth polisher: https://www.youtube.com/watch?v=XzEz-ABMINo

Contact: Matt Cobb
FOR IMMEDIATE RELEASE
Tel: 8172078200
Email : [email protected]
Date: 10/01/2013

State Licensing Boards Limiting Choice For Consumers

Teeth Whitening and the State Licensing Boards

In an injunction issued by Judge Robert Pitman, the U.S. District Court for the Western District of Texas held that Teladoc, the progressive healthcare platform connecting doctors to patients via remote means, succeeded in blocking the Texas Medical Board—for the time being. Teladoc, like the teeth whiteners of North Carolina, has taken on the Texas state licensing board in the dispute of the board’s illegally limiting competition. The Texas Medical Board, adopted revisions that Teladoc argues violates federal law as well as the Sherman Antitrust Act.

A matter of safety?

As with the teeth whitening debate, the Texas Medical Board claims their motivation is concern regarding patient safety. However, no evidence produced supports harm to any patient. The board rests soundly on the theory that allowing Teladoc to serve clients may prove harmful to the public. State licensing boards promoting extreme concern for public safety without supporting evidence begs the question, Who are they really protecting? Big Brother oversight with no sign of even potential harm highlights how state boards feel about competition toward their participants.

State Licensing Boards limit options

State Licensing Boards Limiting Choice For Consumers

As technology develops, people demand more affordable, convenient options that the evolution makes available. The default maneuver across many states is to deny those options on legal grounds. Statutory language is revised to stamp out perceived threats. This sends a clear message to the public that the status quo will always favor the licensing board. They ban new technology which lowers prices or opens new venues of alternatives to traditional care. And people are clearly getting the message. While the dentists and doctors may think that no one is watching, the public is paying close attention. They understand that state licensing boards are more than market participants. Guided by corporations and special interests, they know these boards clearly hold their own interests above those of the people. Attempts to limit access to affordable healthcare for non-emergency medical issues won’t go any better than limiting teeth whitening did.

State Licensing Boards trying public patience

With the affordability of technology and public healthcare, when will they exhaust the public’s patience? People grow weary of self-interested state licensing boards conveniently limiting options. In this case, at least, Teladoc has the means to stand toe-to-toe with the state licensing board. But what about the next wave of emerging technology that threatens a state board? In North Carolina, viable small businesses shut down due to orders deemed illegal by The United States Supreme Court. Who pays for entrepreneurship crushed out by the next state licensing board’s “theory of harm” that they can’t prove? There should be some measure in that gray area of “oversight” that calls for actual proof. At the very least, boards can offer thorough research and investigation. State licensing boards cannot shut down a viable and profitable business simply because it competes with the board’s participants.

While expanding markets continue to offer new opportunities, a savvy public demand options. The status quo will not hold for long. Technology will continue to develop, and people will demand further improvement in their access to care. People deserve choices in how to obtain that care. Yet, state licensing boards hold onto tired language of statutes quickly becoming outdated. Actions mimicking the same clutching that hindered email from replacing snail mail. The insistent drum of technology as it marches on will proves what a fool’s exercise that is. Many licensing boards across the country, Texas included, don’t employ Parker’s immunity measures. This begs the more reasonable question, who will pay for the damages? Teladoc made clear that treble damages in the face of its scheduled IPO would run into the tens of millions.

Brighter Image Lab is an advocate for consumers

However, companies like Teladoc are not the only ones on the front lines of this critical shift in consumer advocacy. Fighting for decades, Brighter Image Lab brings clients the very best in affordable teeth whitening and state-of-the-art removable smile makeovers. Find out how Press On Veneers has leveraged technology, creating a new smile enhancement. Brighter Image Lab challenges the status quo and allows consumers to have a dental choice regarding the appearance of their smile. Before you pay thousands for dental veneers or a Snap On Smile, call and speak with Laurie Hall. Ask about the options available with Press On Veneer removable veneers.

State Boards killing good ideas like Non-Dental Teeth Whitening

What do Non-Dental Teeth Whitening, Legalzoom, and Uber have in common?

The last decade has ushered in exponential growth in many businesses like non-dental teeth whitening. They have introduced the public to new approaches and opportunities that technology has made available.

LegalZoom, for example, is a business that resonated profoundly with a public that was tired of being separated from opportunity simply because there were no affordable options. Today, it has found its way into the home of every businessperson wanting to branch out with a new idea. So also was the case with Tesla, Uber, and non-dental teeth whitening.

The phenomenon of creating new paths to opportunity is the anchoring standard of technology. However, in areas that are controlled by state licensing agencies, business evolution that benefits the consumer—rather than the participants—are never welcome.

The pioneers who harness technology, operate on the fine line of technology and the state licensing in their area. They drive forward with new innovative designs that create low cost, affordable options for consumers. This is the hallmark of a free market and spurs competition under most circumstances.

However, such businesses often pay grievously for their vision.

State Boards killing good ideas like Non-Dental Teeth Whitening

Teeth Whitening banned in North Carolina

In the case of Legalzoom, the state of North Carolina contended that allowing people access to self-help with regards to legal forms could only be construed as “the unauthorized practice of law.”

North Carolina took a similar stance trying to regulate teeth whitening, recently buckling under the power of The United States Supreme Court ruling that put an end to the teeth whitening debate for every state.

The Supreme Court ruled that state licensing boards, comprised primarily of market participants, do not have automatic immunity from antitrust laws.

North Carolina Board of Dental Examiners v. Federal Trade Commission dealt a setback to what has become an increasingly common form of attempts by state licensing boards to regulate trade that competes with their participants.

The birth of today’s non-dental teeth whitening serves as the best example to illustrate the path of consumer demand and the intersection of state licensing.

While popularity for teeth whitening gained momentum in the 1990s, the cost for dental teeth whitening was prohibitive. Dentists charged upwards of $400.00 for teeth whitening, and the process itself was extreme.

Sitting in a dental chair, under harsh lightening with a solution so strong it had to be monitored, its understandable how dentists may have viewed these measures as needing the skill of a licensed dentist to oversee the results.

Dentists didn’t understand

However, what dentists failed to take into account was that not everyone needed, or wanted, such extreme teeth whitening measures. Not content with the status quo, kiosks and individual businesses developed lower cost, less invasive alternatives to the dentist office.

As a result, the expanding market demanded options. The dentists, in conjunction with the North Carolina Dental Board, worked to scrupulously destroy all options but the dentist. Attempting to put non-dental teeth whitening out of business, the North Carolina Dental Board illegally thwarted teeth whitening options. Consequently, this lead to higher prices in dental teeth whitening and reduced choices for consumers.

In cease and desist orders that forced small businesses to close their doors and stop offering non-dental teeth whitening, the North Carolina Dental Board effectively worked to gain exclusive rights to teeth whitening for their local dentists.

Retrospectively, some of the arguments seem ridiculous. An expert for The North Carolina Dental Board, Dr. Haywood referred to businesses that offer non-dental teeth whitening as “charlatans,” “quacks,” and “thieves,” comparing the process to “assisted suicide.”

It’s quite clear that dentists wanted to believe non-dental teeth whitening inherently dangerous, requiring the care of a licensed dentist.

Millions of people with whiter smiles and larger bank accounts have proved that false. Dr. Haywood’s unsupported positions no longer bear the same weight. As a result, non-dental teeth whitening is as common as dental floss, and no one is the worse for it.

Far from being inherently dangerous to the public, Legalzoom, teeth whitening, Uber, Tesla, and Press On Veneers emerge as pioneers on the side of a public that has had its patience exhausted by having their options challenged and limited by self-interested state licensing boards.

Technology will continue to push options like non-dental teeth whitening

In conclusion, no matter what the future holds, technology is changing the options available. The benefits to the consumer will only increase. It’s worth noting the rules are evolving where self-help and the rights of consumers’ are concerned. Far too many people possess limited time and resources to cave to the pressure of outdated methods of doing business. State boards continue to force these practices on a savvy population. Citizens who can just as easily find an answer without their help with no ill effects whatsoever.

Find out how Press On Veneers is working to create affordable new smile enhancements. Transform the appearance of your smile without a dentist visit. Before you pay thousands for Lumineers or a Snap On Smile, call with Laurie Hall today about your removable veneer. On the cutting edge of technology, a beautiful, affordable smile is now your dental choice.

Dentist Office

How dental marketing keeps me from visiting the dentist office

School was out! I think the only person more excited about the end of school, besides the school staff, was me. No more 6:30 wake up alarms for a solid month. Looking forward to a full seven hours of sleep, excitement filled my inner being. Then the reality of summer chores hit me. My list included athletic physicals, lawn mowing in the brutal Texas heat, and the dreaded trip to our local family dentist office.

Going to teeth cleaning was about as much fun for me as—nothing I can think of. As the Rolodex of chores whirred through my head, I paused at the dentist office to try for a second to wrap my mind around why I dreaded the task so much. Unlike so many people, I have insurance and access to dental health services.

Every dentist office was the same

The dental care associates that we had seen were all nice enough, but something about the process always put my teeth on edge, literally. It was never better in one dentist office than another. In a small town, my insurance company paid for X-rays I didn’t have time for. In a large town, I waited so far past my scheduled time that I felt like sending the dentist office a bill for my hourly rate.

Thinking it through, I realized that I feel constantly bombarded with dental marketing without any corresponding perceived value on my part. You see, if I felt “cared for” when I left, I might feel differently. However, I can barely tell one stagnant waiting room equipped with 24/7 Disney from another.

Dentist office or car dealership?

Between the Groupon offers, the Internet pop-ups, and the waving Zoom teeth whitening balloons, I feel stalked by dental professionals who see me as nothing more than a dollar sign and never as a person with financial difficulties. In fact, the only place that I have felt that hunted is the new car lot. Like so many people, I’ve sneaked in late at night to a closed chain car dealership just to avoid feeling like a bunny rabbit coated in Marinara sauce. All in the attempt to make an informed decision absent the sales pressure.

Dentist Office

Between the Groupon offers, the Internet pop-ups, and the waving Zoom teeth whitening balloons, I feel stalked by dental professionals who see me as a dollar sign and never as a person. In fact, the only place that I have felt that hunted is the new car lot. Like so many people, I’ve sneaked in at night to a closed dealership just to avoid feeling like a bunny rabbit coated in Marinara sauce. All in the attempt to make an informed decision absent the sales pressure.

The dentist office tacks cancer screenings and gum tissue measurements and a whole list of things they never did in the past onto my bill without question. Every time I pass a dentist office with the waving balloon I wonder why he’s so broke that he’s scrambling for my kid’s fluoride treatment like it’s the only thing that’s going to buy his lunch that day.

We need dental care, not dental retail

It wasn’t always that way. Dental care used to rank right next to medical care on the list of respectable professions. In the past, the only reason to dread going to the dentist office was the drill. Today, that’s the least of my worries. Oral hygiene shouldn’t be a fight. Anyone should be able to walk into a dentist office that is clean and calm, and feel like that professional has your best interest at heart. That’s what’s they used to call “a practice”. I would give my business to a place like that in a heartbeat. For life.That’s what people want when they need dental help. They’re fighting to protect themselves from professionals taking more and giving less. Less empathy, relationship, time, and education. Less dedication to the patient. The effect is endemic. The consequences for peoples’ oral health and the dentists who serve us is verging on catastrophic.

It’s not the dentists’ fault

Completing years of training, student loans, obtaining a license, and opening an office just to beg people to come in. Discounting procedures, installing iPads, and renting giant roadside balloons to bring patients in. Having to practice creative dentistry just to make it? Something is utterly broken.The dentists and we suffer this together, and yet we seem pitted against each other. Having gone through the issue, I came to the root of it: As a pacifist, I avoid conflict. I don’t want to fight my dentist (or anyone), and so I do the next best thing—Avoidance. Informing myself, I felt empowered with both my own interest and my dentist’s interest at heart.

The fight with the dentist office continues…

I felt the best approach was to get educated before going in. Knowing we’d engage in the same bi-yearly argument regarding fluoride treatments for kids, I prepared myself. I pulled up research and Youtube to see what was going on in the fluoride debate these days. Turns out, the tickle I felt about too much fluoride was real. But that’s an issue for another day.

There are a lot of really great dentists out there. Sometimes, in our line of work, it’s easy to forget that. Often, it seems there is a better chance of a rich dentist overcharging people through creative diagnosis than a good dentist helping them. But that’s not true. Most dentists are good people, trying to do a good job for their patients. We don’t dislike dentists. In fact, those who get to know us really do see the value in what we offer. As a result, many end up working WITH us in a truly symbiotic relationship.

What is ‘Disruptive Technology’?

The reality is that our Lab Direct Products anger a big portion of the industry. In marketing terms, we’re considered a ‘disruptive technology’. That’s just a fancy way to say we’ve found a new way of doing things, changing the status quo. Changing the status quo can be upsetting for the people who are locked into maintaining the status quo. Dentists like the status quo… So most doctors labeled a “rich dentist” don’t like us.

The following exchange occurred earlier this week in the comment section of one of our YouTube videos. A “rich dentist” out of Atlanta Georgia decided to voice a rather unfavorable opinion of our company although, he never actually dealt with us at all. Moreover, he had no idea that our CEO was logged in at the time and prepared to defend our business vehemently.

Dr. Justin Scott: seriously though, i understand your argument that these are temporary fix for people that aren’t ready to pay for what is actually needed and to get them through until they are ready but this is deceptive in that you are saying that people shouldn’t pay thousands of dollars for traditional veneers and that this was a better idea.. very unethical…

Discovery of a “rich dentist”

(Through research we learned this “rich dentist” set up his practice in one of the wealthiest neighborhoods in the state. Filled with iPads, flat screen TVs and maintaining a top-shelf website, their office caters to affluent clientele.)

Brighter Image Lab: Dr. Justin Scott and Dr. Lydia Muccioli of Pure Dental Health; I respectfully – whole heartedly disagree. You cannot speak for the same people you refuse to serve. You cannot sit in your ivory tower in one of most expensive areas of Atlanta GA, searching to attract wealthy clients (the ones who need you the least) and talk down a product that you could be using to put many people back to work – back to looking and feeling better and back to not being ashamed to simply smile in public.

Even when money isn’t a factor, many people still would not choose to give a dentist between $5,000 and $15,000 to grind their existing teeth (prep for traditional veneers) just to be able to smile. Removable Dental Veneers are advancing in design and technology everyday and everyday we hear from clients that walked out of a dentist office holding a ridiculous $13,000 (so called) treatment plan and tell us their dentist advertised low cost snap smiles but really just tried to get them to filling out a credit app for financing and payments on a more invasive procedure. You’re using the solution people actually want as bait to up-sell them. I think that is deceptive. I think that is unethical!

Often, A “Rich Dentist” Sells Similar Products

Dr. Justin Scott: We do snap on smiles for temporary purposes. We also educate people that over time these will encourage further deterioration and breakdown and eventually will lead to catastrophic failing in the inability to wear anything but a denture. You are speeding up that process my friend and not educating people along the way of the consequences. You should be telling people this is a bandaid for temporary esthetic improvement and not downplaying the importance of health.

Brighter Image Lab: Dr. Justin Scott, The fact you think that people will actually confuse putting a removable, cosmetic veneer over their teeth, with an oral health treatment shows just how little you think of your patients and their intelligence. Why don’t you come out and say what you keep dancing around? You think people are too stupid to know that difference between covering their teeth and fixing their teeth. We disagree with your elitist attitude, we disagree with your assessment of your patients’ intelligence and we disagree with your industry for being so blind to the real need around you, and so quick to find fault in others trying to help.

It’s all about the information

Dr. Justin Scott: It’s not about lack of intelligence it’s about not having the information. I’m sure they know something is wrong but they don’t know how to fix it. My point is that your post makes the assumption that it is unnecessary to spend money at the dentist and that your product fixes that. It doesn’t and that is wrong. You can make whatever assumptions about me you like but maybe you should just change your marketing content to remove any suggestions that paying money for a professional dental work is anything other than absolutely necessary and inevitable. I’m not even saying you should not promote your benefits. I am not saying you should warn them that there teeth could get worse (although ethically you should). I’m just saying don’t pretend like dental recommendations are somehow unnecessary

The “Rich Dentist” Revelation

(We also learned that the “rich dentist” in this office was purchasing fake online reviews. So, in the interest of full disclosure, we posted that information publicly.)

Dr. Justin Scott: And then you have the nerve to leave a bad review on my website. Unethical indeed

(Dr. Scott then decided to “help” some other commenters by giving them false information about our product.)

A “Rich Dentist” Likes The Status-Quo

Brighter Image Lab: Again you know nothing about my product… the thousands of hours it took to develop it… or the thousands of dollars spent with Harvard and MIT research developers. If a patient told you they were wearing Invisalign all day – you would not dare offer the same advice in a public venue. As for the bad review – I’ve certainly had a bad experience from a dentist trying to promote their practice by appearing to be ‘all knowing’ on a product they know nothing about- have never seen and for which they’ve never attempted to consider the possible advantages. It should bother everyone who reads this that you simply have yet to admit you know nothing about how to make our product, yet you blindly instruct others as to what is does and how’s its made.

You don’t know me, to call me unethical is just you rich doctor way of cursing at me because you’ve been faced with a subject you don’t understand. You do not know my work ethic, dedication, passion or where my choices come from.

The Real Problem with a “Rich Dentist”

Brighter Image Lab: The real problem is this: Dentists all over the country refuse stand up against the State Dental Boards, or push back against the status quo. If dentists like you could fight to make dentistry more accessible, more approachable, more affordable – find a way to make teeth cleaning easier to get than a tattoo or tongue piercing -then dentist offices across the country would have lines out the doors instead of sitting nearly empty, chasing cancellations and drawing in soccer moms that will fall for your cheap teeth whitening scam and fake yelp reviews.

​Until then, I’m sure you’ll continue to troll the internet and continue being very concerned about one bad review stemming from a fight you started out of ignorance.

No Desire to fight with any “Rich Dentist”

We want you to understand that we don’t go around looking to argue our belief system with a “rich dentist”. We don’t think what we do requires us to defend it. Our clients are the justification we need to continue to provide low-cost smile makeovers to people who really need them. It shouldn’t take making a trip to Tijuana to get dental veneers. People sometimes ask why we don’t sell through dentists. Well, this interaction with a “rich dentist” is a big part of it. A lot of doctors labeled a “rich dentist” don’t remember what it’s like to see their bank account empty once the bills are paid, and too many are more concerned with upgrading their lease to the new BMW than finding a way to make dental work REALLY- TRULY affordable.

Supreme Court rules limiting teeth whitening unconstitutional

U.S. Supreme Court rule – dentists cannot regulate teeth whitening

Supreme Court rules limiting teeth whitening unconstitutional

The U.S. Supreme Court ruled Wednesday that the North Carolina dental board does not have the authority to regulate teeth whitening services. By a 6-to-3 vote, the court said that the state board, composed mainly of dentists, violated the nation’s antitrust laws by attempting to regulate teeth whitening competitors.

Teeth whitening at a dentist’s office can be expensive, so non-dentists started offering the service at a lower price at spas and shopping centers in North Carolina. The state board of dental examiners, which consists mainly of dentists, accused the non-dental teeth whitening businesses of practicing dentistry without a license. As a result, the board ordered them to stop regulate teeth whitening companies or face potential criminal charges.

Dentists regulate teeth whitening for personal gain

At that point, the Federal Trade Commission intervened to block the board’s actions. A lower court sided with the FTC. They agree state regulatory power ends when it gives private dentists the power to unlawfully knock out their teeth whitening competitors for personal gain.

On Wednesday, the Supreme Court also sided with the FTC. Writing for the six-justice majority, Justice Anthony Kennedy said that it is not even clear under North Carolina law that teeth whitening “constitutes the practice of dentistry.” He noted that states are normally immune from the federal antitrust laws. But in a case like this, where private dentists dominate a state dental board, he said, there is too great a risk of “self-dealing.”

The solution, he observed, is disinterested state authorities providing clear and active supervision to regulate teeth whitening. Unfortunately, the nation’s highest court found that did not exist in North Carolina.

What this means for other states

Almost all dental boards in the United States develop standards of professional conduct and dental care. These include continuing education requirements to maintain a high level of integrity and performance in the practice of dentistry. However, according to FTC records, a number of regulating dental boards have overstepped their authority. They make decisions not to “protect the public,” but to protect the special interest group they represent.

This decision not only affects the other states, but carries a mandate. States may only regulate teeth whitening through disinterested state authorities.