Never search for a “Cosmetic Dentist Near Me” (Search this instead)
Would you like to see a peek behind the curtain of online dental marketing? Those folks “in the know” will tell confirm; it’s all about ‘keywords’ and ‘locations’. Dentists are figuring this out too, so all they need is someone with the right skill set to game the system. It takes a surprisingly small amount of work to make a really bad dentist look like one of the best. Here’s why searching "cosmetic dentist near me" is a bad idea, and some tips to help you in your search.
A common way people look for service providers (across many industries) is typing their need into Google, plus their location. For example:
- “plumbing repair in Knoxville”
- “auto mechanic in Phoenix”
- “Miami plastic surgeon”
- “couches for sale Atlanta”
When it comes to finding the right cosmetic dentist office, this is a poor method for a few reasons.
First (If you’ll indulge an old-school internet marketer for a brief moment of techno-babble) I’ll tell you that typing your location isn’t even necessary.
To provide users with the most relevant search results, almost all search engines give you local options first, by default. They already know your approximate location based on information they get from your Internet Service Provided (or ISP). Searching for “best cosmetic dentist near me” is redundant. It only helps give you ads and sites that are ‘playing the game’ so-to-speak.
Location searches also highlight that the chance of the perfect dentist being just down the street are slim – to none.
A matter of convenience
The only reason to care about where a dentist is located is convenience. Most people don’t want to travel more than an hour for an appointment. And for something like an oil change, or a medical check-up that makes perfect sense. But a cosmetic dentist is different. This is something that has the potential to affect your quality of life, every day, for the rest of your life. Is it really worth risking bad dental work, to save an extra hour or 2 hours, or even 3 hours of your time?
Many cosmetic dental procedures involve permanently altering your natural teeth. Whether it’s pulling teeth to prepare for dental implants, grinding teeth to prepare them for dental veneers, or any other manor of ‘prep’ work – it’s not something to take lightly. Especially considering that once done, these alterations are completely irreversible – and the caps, crowns, bridges, veneers and other “permanent” covers your cosmetic dentist will put on, generally only last about 10 years.
Instead of searching "Cosmetic Dentist Near Me"
Rather than looking for the best cosmetic dentist in your city, why not look for the best cosmetic dentist in the nearest biggest city, or your entire state, or in the even country? Ask yourself if a little extra research or travel time will seem worth it in 5, 10, or 20 years. What is the longevity of your smile worth to you?